In the ever-evolving world of digital marketing, leveraging a robust contact list can be the game-changer for your business. Manychat offers a unique platform where Contacts from various channels converge, creating a powerful tool for personalized and efficient communication that will supercharge your sales.

This guide will navigate you through the nuances of managing Contacts in Manychat, providing pro tips on acquiring, managing, and optimizing these contacts for your business’s success.

What are Contacts in Manychat?

This is the name given to the list of users who have contacted your business and are stored in your account for livechat use, broadcasting, and marketing campaigns.

Keep in mind these are not the same as your social media followers, your Contacts are the people you’ve had a conversation with on your DMs after you have connected Manychat to one of these channels.

Contacts are not limited to just one platform; they encompass a diverse range from Facebook Messenger, Instagram DMs, to WhatsApp. But it doesn’t stop there; email and SMS Contacts can either stand alone or be integrated as additional contact points alongside your social media Contacts.

This multi-channel approach ensures a comprehensive marketing strategy, reaching your audience where they are most active and allowing your business to craft highly personalized campaigns.

Acquiring Contacts like a Pro

The art of acquiring and converting Contacts involves a blend of strategies! Our most successful Manychatters use a mix of the following methods to guarantee a higher rate of contacts on their account, with the advantage that by using Manychat, scaling your lead acquisition has never been easier:

• Organic Strategies: using the free entry points to your chats can help you grow your list to never before seen heights without breaking the bank! Here are some of our favorite:
  • Leverage comments automation to engage with users and add them to your Contact list, this will help anyone who comments on your posts or reels to start a conversation with you
  • Turn on your story mention replies on IG, and message anyone who has mentioned your business on their stories
  • Use the power of Instagram Live automations, so whoever comments on your live video can get an automated sequence of messages about the topic you are discussing
• Meta Ads: Utilize Manychat’s collaboration with Meta to run targeted ads. Our free webinar on using the Meta Ads Manager like a pro is an invaluable resource that can turn you into an expert without breaking the bank! Our favorite type of ad is called CTX, or Click to X! What does the X stand for? Well, any channel you want it to, of course:
  • Click to Messenger or CTM: these types of ads make it so that anyone who click the button on your ad will be taken to a conversation with your business via Facebook Messenger. Our native integration to CTMessenger means you can trigger an automated chat about your promo from the get go!
  • Click to Instagram Direct or CTDM: Just like on FB Messenger, these ads open up a conversation with your Instagram Profile, with the added value that thanks to our automations you can also check who follows you and who doesnt before triggering a message, allowing you to give extra incentives to those new Contacts that dont follow your page yet.
  • Click to Whatsapp or CTWa: this type of ad is special and unique in the fact that you can have it on BOTH Instagram and Facebook, but the difference is that when the lead clicks on the ad button, a Whatsapp conversation will open on their app with your business. If your Contacts chat heavily on whatsapp, this is the type we recommend the most.

• Website Widgets & External Links: Embed Manychat widgets on your site to convert visitors into Contacts seamlessly with easy to embed HTML buttons. You can also have links via our Ref URL trigger all over the place to ensure your contacts can find simple ways to contact you, or even embed a chat bubble on your site that immediately shows a Facebook Messenger modal!

Managing & Filtering

After acquiring contacts in your ManyChat account, effective management, filtering, and segmentation becomes essential. This can be achieved through the use of tags and custom user fields, which are powerful tools for organizing your contacts and tailoring your communication strategies.

• Tags: Tags in ManyChat are labels you can assign to your contacts based on their behaviors, preferences, or any other criteria relevant to your business. For example, you can tag a contact as “Interested in Product X” or “Attended Webinar.” These tags help in segmenting your audience for targeted campaigns. Learn more about using tags effectively on ManyChat’s Blog.
• Custom User Fields: Custom User Fields are akin to personal data slots where you can store specific information about a contact. This can range from basic information like age and location to more complex data like purchase history or customer preferences. Custom User Fields enable you to personalize communication and segment your contacts based on detailed criteria. Discover how to best utilize Custom User Fields in your strategy here.

Retargeting: Mastering DM Lists

All three channels (Facebook, Instagram, WhatsApp) offer DM or marketing lists that Contacts can opt into. Effective contact management involves setting up rules or automations to encourage new contacts to join these lists. Whether it’s for exclusive discounts or event updates, these lists are vital for future engagement. Facebook Messenger now offers this feature for free, Instagram is in open beta, and WhatsApp operates on a pay-to-play model.

Deleting Contacts: Keeping Your List Valuable

Maintaining a clean and effective Contact list is crucial. We recommend removing Contacts who haven’t opted into any retargeting options after a certain period, a good rule of thumb is 3 months. You can read this article here for more information on how to delete Contacts that have no value to your business.

Another way of effectively reducing the number of contacts is by manually merging them once you have identified two Contacts are the same person! Read this article if you would like to learn more about this feature.

By mastering these aspects of Manychat, you can transform your Contact list into a dynamic and powerful tool for your business, driving engagement, and fostering lasting customer relationships.

Looking for inspiration? Check out these other creator success stories using Manychat:

• How Conquista Tu Mundo with Johnny Abraham leveraged Manychat to drive $15,000 in launch sales in 20 days
• Jenna Kutcher’s 3 Easy Instagram Sales Strategies That Generated $900k – Organically
• Amy Porterfield’s 3 Powerful Instagram Strategies

The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary*

The post Contact Management Guide: Pro – Maximizing Your Manychat Contact List appeared first on Manychat Blog.

Manychat has a native Hotmart integration that you can connect in a few easy steps.

Here, we’ll show you the steps to connect your Hotmart to your Manychat account, so you can start selling and promoting your Hotmart products on Instagram and Facebook right away.

What is Hotmart?

If you’re new to Hotmart, it’s an all-in-one platform for digital creators and entrepreneurs to build and sell digital products, including online courses, memberships, subscriptions, events and eBooks.

As a global tech and education company, Hotmart is a leader in the digital product market offering a complete ecosystem for creators, affiliates, and online course buyers. They have more than 370,000 registered products, 26 million users, sell products in more than 185 countries.

How does Hotmart work?

Here’s how Hotmart works:

• Creators who have expertise in a certain area creates a product (like an online course or an eBook) and sells it on Hotmart.
• Affiliates who have a large online presence help promote and sell this product to their audience in exchange for a commission.
• Buyers purchase the product on Hotmart, via the search page or clicking on a creator or affiliate link.

How does Hotmart help creators?

Hotmart helps creators build their first product, monetize it, and distribute it. There are also detailed analytics, so they can track their progress and make informed decisions about how to promote their products.

What products can you sell on Hotmart?

Hotmart sells various types of digital content, including:

• eBooks in PDF or EPUB formats
• Documents, audiobooks, and music
• Video classes
• Talks and screencasts
• Software
• Images
• Podcasts
• Scripts and any other file formats that can be downloaded.

It is also possible to create subscriptions for membership programs, or any type of product where buyers pay a recurring fee.

How can I benefit from Manychat x Hotmart integration?

Use Manychat x Hotmart integration to follow up on abandoned carts or send updates regarding purchase statuses (either a successful purchase or purchase delivery information). Get most of this integration by freely browsing through your contact list to make sure you have the full information on user data.

How can I integrate Hotmart with Manychat?

Connecting Manychat and Hotmart takes a few easy steps.

First, you’ll need to generate your Hotmart credentials. Here’s a walkthrough video to help you step-by-step in Hotmart:

Next head over to your Manychat account, and follow these steps:

1. Log in to your Manychat account.
2. Navigate to the “Settings” section.
3. Click on “Integrations.”
4. Provide your Hotmart account credentials.
5. Click “Next”

That’s it!

You’re all set to use Manychat with your Hotmart account to start selling and promoting your products!

Ready to integrate Manychat with Hotmart?

Looking for inspiration? Check out these other creator success stories using Manychat:

• How Conquista Tu Mundo with Johnny Abraham leveraged Manychat to drive $15,000 in launch sales in 20 days
• Jenna Kutcher’s 3 Easy Instagram Sales Strategies That Generated $900k – Organically
• Amy Porterfield’s 3 Powerful Instagram Strategies

The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary*

The post How to Integrate Manychat and Hotmart (5 Simple Steps) appeared first on Manychat Blog.

Partnering with Manychat Agency Partner Jugo de Limon Digital and Conversational Marketing, Centro Médico Eternal not only grew their customer base by more than 10,000 leads but generated over $15,000 in sales in 30 days using Manychat.

Overview 

Based in Nuevo León, Mexico, Centro Médico Eternal specializes in regenerative treatments with stem cells, treating conditions such as osteoporosis and arthritis. 

Centro Médico Eternal CEO, Juan Roman Garza, was looking for an agency to help him improve the Manychat automation they had created in-house.

That’s where Pepe Lozano, founder and CEO of Jugo de Limon, stepped in. He helped Centro Médico Eternal grow its database, achieve $15,385 in sales for its stem-cell treatment, and boost its ROI by 12.9% using Manychat.

The challenge 

Before Jugo de Limon came on board, the owners of Centro Médico Eternal had developed their Manychat automation themselves.

Pepe and his team identified that there was no conversation structure, and they were not serving users correctly or generating customer databases.

In short, they weren’t using Manychat to its full potential, nor were they using it to book more appointments.

“They received blocking warnings,” Pepe says. “They did not know all the benefits and functions that the platform offers.”

The goal

Centro Médico Eternal wanted to improve customer service, automate first-contact inquiries, and collect contact information to book appointments.

Once Jugo de Limon explained all the opportunities they were missing, they were convinced that with the right development and management, they could achieve great results with Manychat.

The strategy

Here’s how Jugo de Limon helped turn things around for Centro Médico Eternal.

First, they established the welcome messages, default reply, and menu.

“We identified keywords that people used in messages, and we created the corresponding conversation flows to answer the most important FAQs,” explains Pepe.

Next, a series of qualifying questions were developed so leads could identify their condition and the center could obtain a pre-diagnosis that helped them offer a solution.

Jugo de Limon developed a Clicks-to-Messenger ads campaign strategy, using JSON and Comment Growth Tool.

From April 2021 until March 2022, Jugo de Limon ran Clicks-to-Messenger ads promoting a stem cell success story, targeting people who lived 20km radius of the clinic in Monterrey Nuevo León, with an interest in wellness and alternative medicine.

From the ad, a flow was developed where a sales representative is directly assigned in Manychat Live Chat. 

This flow also accounts for working hours, after-hours, weekends, and holidays, which includes sending a message via WhatsApp or collecting the user’s contact information to follow up the next business day.

In the same flow, they use an automated “fake follow-up”, where the chatbot greets the lead with the real name of the salesperson that will get in touch with them. This Fake Follow-Up strategy, developed and taught to Pepe by his Manychat Educator Trilce Jirón Garro, is a staple in her community’s education process and can be found in all of her student’s flows.

When the salesperson reaches out in Live Chat, the lead already knows them by name.

The results

Using Manychat, Jugo de Limon helped Centro Médico Eternal increase appointments and sales of stem-cell treatments, as well as build a database of more than 10,000 users.

With a one-month investment of $1,282, the center received 1,200 messages at a cost of $1 message, generating 140 contacts and 80 new first-time appointments.

This meant that each new appointment booked cost only $31.80 each, generating $2,544 USD. From this, 10 customers purchased full stem-cell treatments worth  $15,385, an ROI of 12.9%.

“We are now developing a Recurring Notifications strategy for 2023 that will send educational content, and we are also planning to launch Manychat for WhatsApp,” adds Pepe.

“The use of Manychat in conjunction with the attention of sales representatives has been of great importance in order to increase sales and appointments.”

Key takeaways

To drive demand and acquire more customers to grow your database and your bottom line, apply Jugo de Limon’s three tactics:

• Don’t include a special offer or discount in your ad. Instead, reserve those for leads who give their details – and offer the first appointment for free after you’ve qualified the lead on a call.
  
• Add a personal touch by including a “fake follow-up” in your message flows. This way, your lead knows the name of the customer service agent who will be following up with them the next business day.
  
• Personalize the conversation further by including responses that acknowledge working hours, after-hours, weekends, and holidays. Include the option for them to send a message via WhatsApp and collect the user’s contact information, so you never miss a valuable lead.
  

Incorporating these elements into your Manychat strategy can help you attract and convert more leads, resulting in a higher ROI.

The post How Centro Médico Eternal achieved $15,385 in sales and a 12.9% increase in ROI using Manychat appeared first on Manychat Blog.

In fact, using this one strategy, La Repa exceeded its projected sales for Black Friday, generating 300% more sales than forecast.

Overview 

WhatsApp is a popular option for businesses, boasting 2 billion users. It allows companies to cultivate relationships with customers, engage in two-way conversations, and sell directly within the platform.

In several countries, this is the most common way to communicate with friends, family, and businesses.

For companies, this messaging app presents a significant opportunity: You can leverage the untapped potential of WhatsApp’s user base, reaching a large audience at low cost.

Costa Rican mattress store, La Repa de Sueños, and their marketing agency, TBS Marketing, recognized this opportunity. So, they decided to experiment with WhatsApp templates inside Manychat for a Black Friday marketing campaign. 

Their results were nothing short of astounding – achieving a staggering 9,000% ROI.

Let’s take a look at the strategies La Repa implemented to generate these results, including WhatsApp templates.

First, let’s learn more about WhatsApp API and how you can apply WhatsApp templates to your next campaign.

What’s the WhatsApp API?

There are 3 different types of WhatsApp accounts you can use:

1. WhatsApp Messenger: The personal app you can download on the app store, primarily used for communication with family and friends.
   
2. WhatsApp Business: A separate app you can also download, which offers business-oriented features such as product catalogs, and limited automation and broadcasts. It’s perfect for small businesses that wish to provide more personalized customer care on a channel customers prefer.
   
3. WhatsApp API: This allows medium and large businesses to communicate with their customers at scale. Businesses can build systems to connect thousands of customers with agents or chatbots, enabling both automated and manual communication. Additionally, you can integrate the API with numerous backend systems, such as CRM and marketing platforms, like Manychat.

WhatsApp API does have its differences. Most notably, you won’t be able to have WhatsApp Messenger and WhatsApp Business running on your phone’s app, and conversations are only open for 24 hours on WhatsApp API. 

So, this is where WhatsApp templates come in.

What are WhatsApp templates?

A WhatsApp message template is a message format that you can send to users once they have opted-in and given your app permission to send them messages. Templates can include videos, images, buttons, and more.

Before using a message template, you must submit it to Meta for review and approval. This process can take up to 48 hours, to ensure high-quality content and avoid spam. 

Once your template is approved, you can send the message template to your entire WhatsApp list at a cost. The cost varies per country. For example, in Costa Rica, sending out a template outside of the 24-hour window costs only $0.08 per contact.

The challenge 

Using WhatsApp Messenger and WhatsApp Business, La Repa would have to manually reach out to each potential customer who requested more information on pricing.

So, TBS Marketing had an idea – proactively contact their WhatsApp list of 11,800 contacts and let them know about the special Black Friday discount, using a WhatsApp template through WhatsApp API so the process of customer care could be done using their CRM system.

“We refused to do a generic marketing campaign,” explains La Repa CMO and TBS Marketing CEO, Trilce Jiron Garro. “Past leads are your best future customers, but sending out a massive SMS feels impersonal and money-grabby.

“On a normal WhatsApp, we would’ve had to send a message lead by lead. With Manychat, we were able to overcome the scalability challenge.”

The goal 

La Repa wanted to connect with their audience in the most personal way possible – and on the channel they prefer. 

“Usually, holiday campaigns are sent in cold emails or dreadful SMS campaigns,” says Trilce.

“For a Latino audience used to engaging with La Repa’s founders on TikTok, this would feel off. So we decided to try the newest toy in the box: Whatsapp templates.”

The strategy 

La Repa wanted to do something different from their usual ads, so the video invitation seemed the best option.

So they created a WhatsApp template, which was approved by Meta, that included:

• A 40-second vertical video (Instagram and Facebook Story format). The video script explained the benefits of buying a mattress from them as well as the Black Friday deals. Here’s the exact script:

“Hi there! It’s Tril from La Repa, and we have a romantic date this weekend. We are going to host a special Black Friday weekend with amazing discounts, and I’d love to see you there. We both know we’re gonna have great prices, but that’s really not the important bit. Every single product has a 100-night sleep trial and of course, we take care of your old mattress to avoid pollution. Also, I bought you eggnog! See you in a few days!”

• After this message, La Repa sends a text message with the store’s opening hours.
  
• Lastly, there is a closing opt-out message that reads: “If you want out of our VIP messaging list, text us the word ‘squash’.”

This message was sent to 11,800 of La Repa’s WhatsApp contacts. They had an investment of $880 for retargeting and used the broadcasts feature within Manychat.

For context, WhatsApp Business API limits daily broadcasting according to your quality rating:

• Unverified accounts can send 50 business-initiated messages per day
• Verified accounts have a 1000-message daily limit
• Accounts that send 2000 business-initiated messages in five days receive an increase to 10,000 daily messages
• Accounts that send 10000 business-initiated messages in five days receive an increase to 100,000 daily messages
• By sending 100,000 in a week, accounts reach unlimited messages.

These amounts scale automatically based on your phone number status, phone number quality rating, and how often you initiate conversations with unique customers.

At the time, La Repa had a 10,000 daily limit. So, in order to send out a message to each person on their list, and not overload the sales team, they used Manychat’s Randomizer and Smart Delay features to divide the audience into three groups.

The results

La Repa could never imagine the impact this campaign would have. In fact, projections showed sales at $30,000 over the weekend. 

This strategy was so popular that the business had to call for emergency sales help and stay open after closing hours. La Repa exceeded their projected sales target by almost 300%, reaching sales of $85,000.

Month by Month clients. Nov 2021 had 189 clients, 2022 had 464:

In addition, out of the 11,800 people who received the message, only 88 opted out.

Key takeaways

The use of WhatsApp API and its messaging template feature is an effective way to reach out and engage with customers. Not only can it be used as a retargeting tool, but to broadcast messages quickly and efficiently.

If you’d like to try WhatsApp API, take note of these three takeaways from La Repa’s ultra-successful Black Friday campaign:

• Take WhatsApp templates for a test drive. Try something new with your WhatsApp list. Remember, you can use templates again and again with your audience.
  
• Get creative with your WhatsApp template ideas. With WhatsApp API, you’re not limited to text. Videos, buttons, and images can be used.
  
• Engage with your audience in a manner and on a channel they prefer. For La Repa, connecting with their audience via a personal video invitation on WhatsApp proved to be a smart investment.

La Repa’s success shows just one way to leverage WhatsApp API for time-sensitive campaigns, so the possibilities for this platform are endless.

The post The essential WhatsApp template that helped La Repa generate 9,000% ROI appeared first on Manychat Blog.

That is the response time most customers expect from a business on social media.

And just 50% of businesses are meeting this expectation.

Here’s how Dental Art by Erika Elescano shaved down their response time by 80% and achieve 12,000% ROI using Manychat and a CRM system.

Overview 

Dental Art by Erika Elescano offers general dentistry, as well as cosmetic and specialist dental services across three offices in Peru. Owner Walter Paredes and his wife, Erika – a dental surgeon and the clinic’s medical director – started the business 15 years ago. Today, the clinic has grown to seven staff. 

Dental Art is one of only a handful of centers specializing in functional orthopedics of the jaws (OFM), which corrects all kinds of bite problems without teeth removal or surgery. 

“Ninety-five percent of our clients and leads are women, and almost all of them are mothers,” Walter explains. “OFM treatment is largely aimed at women bringing their children to the consultation.”

The challenge 

For many months and across many campaigns, Walter – who is also responsible for marketing and sales at the clinic – was looking for a way to publicize OFM, connecting with mothers of young children, without success.

He had two objectives: to connect with this audience, and compete with the top company in Peru, which offers the same service. 

The rival company had 120 ads running on Facebook and Instagram during the same time period, September 2021 to January 2022. For comparison, Dental Art had only one ad running.Walter admits he had been using Manychat for a long time, “but not to the level or psychological orientation towards sales” he learned from Manychat Educator Trilce Jiron Garro and her signature CRM strategy.

The goal

In addition to publicizing OFM in a competitive landscape, Dental Art also wanted to manage their customer database more effectively, increase appointments, and in turn, generate more sales.

By interacting with leads on multiple channels, including Messenger and WhatsApp, and including a CRM connected to Manychat, Dental Art was able to have a 24/7 presence and responding immediately has ensured prospects know to expect a callback from the customer service team.

“I am convinced that a business does not grow without having a database and knowing exactly who are the people who are buying from us and what specific actions they are taking regarding what we are offering them,” adds Walter.

The strategy 

First, Dental Art focused on capturing the attention of their audience: mothers who want the best for their children’s teeth without invasive surgery.

“To achieve this, we made the simplest video possible in which we showed the results that are obtained when using the functional orthopedic treatment of the jaws,” says Walter.

Next, they refocused their ad copy – telling moms about all the unnecessary medical treatments they may be exposing their children to that don’t always correct the problem.

“We made our message talk about children being subjected to surgery, dental extractions, long post-operatives, all accompanied by a lot of pain,” explains Walter. “We end the message by saying that you can avoid all of this if you use a specific treatment.”

Next, Dental Art ran a Clicks-to-Messenger Facebook ad, with JSON, Comment Growth Tool, and ref URL because they knew people in Latin America don’t always follow the call to action and click the “send message” button, but may comment on the ad instead.

The customer service team would call those who gave their phone number. For those who didn’t give their contact details, they implemented a remarketing strategy.Later on, they implemented Manychat for WhatsApp, creating an entirely new flow and also including the ref URL in their ad copy.

“People usually send a direct message to the page, leave a comment or use WhatsApp communication,” he adds.

“Just over 20% – 850 people – of conversations were initiated and attended by the WhatsApp chatbot. People saw us on Facebook first, but communicated directly through WhatsApp when they saw that this channel was available.”

Using Manychat tagging, Walter and his team have been able to keep lead source attribution well-organized and funneled to Monday.com to nurture each lead

effectively.

“Managing and positioning this flagship service has meant having a lot of emotional balance for me and my wife, because we could not grow as we expected until we ran this campaign,” ads Walter.

The results

Since implementing Trilce’s CRM strategy with Manychat, Dental Art has grown their business, relocating their primary practice to a larger premises, opening a second office in another district of Peru’s capital, Lima, and expanding to a third office in one of the interior provinces.

“Since starting this strategy in 2021, we managed to grow exponentially by connecting very well with the public that interests us and managing to do the necessary follow-up to take them from leads to clients,” says Walter.

In fact, using these Manychat strategies, in a period of 60 days, Dental Art achieved these incredible results:

• 12,000% ROI for the clinic’s flagship service, functional orthopedics of the jaws.
• Up to 80% decrease in customer service times.
• A 90% to 95% decrease in the cost per message.
• A 5x increase in daily messages.
• Generate sales that are equivalent to 1.3 times higher than the average annual sales for the clinic.

“People travel more than an hour and a half from their homes to any of our three offices,” says Walter. “In Peru, it is very unlikely that a person would travel for so long to attend a dental consultation.

“On many occasions, our patients have traveled more than four hours just to be seen by us, and we believe this is a combination of factors, but also in part, due to our successful Manychat strategy.”

Key takeaways

To execute a successful Manychat strategy with CRM focusing on Clicks-to-Message ads and WhatsApp, consider the following:

• Capture the attention of your audience in your ad copy and creative. What is your audience’s pain point? What are their deepest desires? How does your business solve this pain point?
  
• Connect with your leads on the channel they prefer. Dental Art was able to have a 24/7 presence and respond to leads immediately, reducing their customer service time and boosting sales.
  
• Integrate your CRM with Manychat to supercharge your lead qualification and follow-up efforts. This means you can distribute leads among your customer service team, as well as know where they are in the path to purchase.

Focusing on these three important elements can help boost your ROI, reduce your customer service costs, and successfully map out leads within your funnel.

As Walter concludes: “the result was obvious; we were victorious!”

The post How Dental Art by Erika Elescano generated 12,000% ROI using Manychat in just 60 days appeared first on Manychat Blog.

¿Te interesa poner en circulación anuncios en Instagram?

Las empresas y los anunciantes, como tú, suelen tener mucho éxito con las campañas publicitarias de Instagram en lugar de centrarse únicamente en las campañas orgánicas. Si te tomas el tiempo necesario para elaborar una estrategia publicitaria en Instagram bien pensada, puedes disfrutar de un gran retorno de la inversión (ROI).

Seis consejos para poner en circulación una campaña publicitaria en Instagram con éxito

Cuando crees una campaña publicitaria en Instagram, ten en cuenta lo siguiente:

Conoce a tu público

Investiga a quién quieres dirigir tu campaña publicitaria y el tipo de contenido que quieres entregar. ¿Qué resonará mejor con tu público objetivo?

Considera la campaña

Usa campañas de alcance y reconocimiento de marca para que tus publicaciones en Instagram lleguen a las personas de tu público objetivo. Después, configura campañas de conversión para que los clientes potenciales se transformen en clientes más adelante.

Usa palabras clave

Al usar la automatización de los mensajes directos de Instagram con ManyChat, una palabra clave se refiere a una palabra o frase específica que los usuarios envían a tu marca a través de un mensaje directo. Esa palabra o frase inicia una conversación automática que forma parte de un flujo que creaste previamente. 

Además, puedes usar palabras clave para los anuncios de Instagram Stories. Cuando un usuario de Instagram te envía un mensaje directo con la palabra clave especificada, se desencadena una conversación con tu empresa. Una vez iniciada la conversación, dirige al cliente potencial por un embudo automatizado o una secuencia de preguntas frecuentes, o inicia un chat en vivo con él para ofrecerle asistencia humana.

Haz un seguimiento de los datos

En ManyChat, puedes guardar información como el anuncio desde el que las personas llegaron a tu embudo o la calidad de las conversiones mediante el embudo de chat. De esta manera, obtienes estadísticas fundamentales sobre qué anuncios están funcionando mejor.

Crea públicos personalizados en Facebook

Con la creciente preocupación por la privacidad, cada vez es más difícil obtener información externa sobre los clientes. Por lo tanto, usa los datos recopilados en ManyChat para crear públicos personalizados en Facebook basados en determinadas acciones que los usuarios realizan dentro de tu embudo de mensajes de Instagram.

Por ejemplo, una buena forma de aumentar el rendimiento de los anuncios es crear públicos personalizados compuestos por usuarios que pasan por todo tu embudo de chat.

No te olvides de los elementos visuales

Produce elementos visuales que llamen la atención y ofrezcan algún tipo de valor. Por ejemplo, si tienes una tienda de camping, publica una imagen del malvavisco asado más delicioso. ¿A quién no le gusta un buen malvavisco?

Usa la palabra clave “malvavisco” para desencadenar una conversación que ofrezca una receta y capte el correo electrónico de la persona. ¡Listo! Invertiste algo de dinero en publicidad y obtuviste unos correos electrónicos. Esa es una buena generación de ROI.

Si los anunciantes y las marcas como la tuya desarrollan respuestas automáticas a los anuncios de historias, pueden aumentar el ROI de los anuncios, impulsar la velocidad de la campaña y generar nuevos seguidores.

Para obtener más consejos sobre cómo la automatización de Instagram puede respaldar tus objetivos comerciales, consulta nuestro curso en video. O bien visita nuestra comunidad de Facebook para conocer más formas de usar ManyChat.

¿Todo listo para automatizar tus mensajes directos? Empieza a usar la automatización de Instagram con la tecnología de ManyChat.

Empezar gratis

The post Práctica recomendada: anuncios de Instagram appeared first on Manychat Blog.

Here are best practices for creating an email marketing campaign that works!

Designing email marketing copy: What’s your goal?

Before you even start, identify how you plan to measure the success of your email marketing campaign. Are you looking to expand your email list or increase sales? Is your open rate (the number of recipients opening your email) more or less important than your click-through rate (the number of recipients that click on your call to action)? Do you want to reduce the percentage of potential customers who unsubscribe to your email list? Whatever your marketing goals, make sure they are measurable so you know when your current approach is working.

Create a mailing list for your email marketing campaigns

There are three essential elements to an email list that lead to a successful email marketing campaign.

Build your email list

• Make it easy for a new subscriber to sign up for your email newsletter with a simple sign-up form.
• Cold emails to new subscribers should clearly communicate benefits to signing up.
• Offer incentives like discounts and exclusive offers in exchange for names and email addresses.
• Make sure that your active subscribers can easily forward the sign-up link to their friends.

Curate email addresses

• Keep track of how frequently your target audiences engage with your email copy.
• Learn how to distinguish the active subscriber from the inactive subscriber.
• Your goal is an email list full of potential customers who won’t send your messages to spam. This will improve brand awareness.

Segment your contacts

• Create several sub-lists of potential consumers to precisely tailor your email marketing copy for each stage of the customer journey.
• Some useful sub-categories are age, gender, location and income. Information about past purchasing and browsing history can also help you customize emails. For example, transactional emails to an established customer who has made past purchases should look different from promotional emails to a new subscriber.

Create an email template for different types of communication

Templates not only save you time, but provide a uniform, cohesive email design that will convey professionalism. Email marketing campaigns often use emails in many formats, including:

• Promotional emails that communicate news, special offers or particular upgrades
• Relational emails, such as welcome emails for account creation or sign-ups to an email newsletter
• Purchase confirmations, including shipping information
• Informational communication such as newsletters
• Personalized emails to individuals

An email marketing service or email marketing tool can provide templates you can customize. Here are some tips:

• Email is a very personal method of communication and works best if it seems to be one on one. So don’t use “no-reply” as your sender email and always address the recipient by name.
• Use footers and headers to promote brand awareness.
• Include your address and contact information in a visible location.
• Leave whitespace around the content that you want your customers to focus on.
• The email subject line is crucial to the success of your email campaign. Keep your subject line short (60 characters or less) and avoid words that imply you’re just trying to sell something (even if you are). Good email subject lines often decide whether the email message gets opened or is tagged as spam.

Provide valuable email content

Your email marketing copy is where you can provide value that meets your customers’ needs as well. While a successful email marketing campaign provides enough information, don’t get bogged down with unnecessary details that make your reader lose interest. Content providing value to an email subscriber is best conveyed in simple sentences and short paragraphs.

Email campaigns that work provide more value than just an announcement of a sale. Write your marketing email content in an active voice that creates a sense of urgency around your call to action. Don’t just showcase features of your product or service offers. Instead, make the benefits of your promotion or discount clear enough that email subscribers won’t want to pass them up.

Set up a schedule to send emails

You might be tempted to start your campaign right after you’ve written, edited, and proofread your content. But the key to a successful email marketing campaign is setting up a timetable in advance. Email messages sent too often could annoy your recipients to the point that they start ignoring you. On the other hand, communicating infrequently or sporadically could result in your email campaign losing momentum. Setting up a timetable is an effective email marketing strategy. As a result, you can space out contact enough so you can update content when necessary to keep it current.

One important tip: If an email is going to be sent around the holidays, make sure you reflect that in your email campaign. A successful email marketer will use marketing automation and email marketing software to set up this kind of content in advance.

Email campaigns should lead to a call to action

An effective email marketing campaign centers around a compelling call to action. The key is to appeal to your potential customers’ emotions, not just their logic. Therefore, the first word should be a strong command like “Shop,” “Get Started” or “Take a Look.” Offering a discount, a coupon or a special offer also helps. Emphasize that the offer is time sensitive and limited. This increases engagement because people don’t like to miss out.

Include social media links in your email marketing

Email marketing is even more powerful when paired with other communication channels, particularly social media. Set up a link to your Facebook or Instagram account so that your target audience checks out your social media profile. Moreover, you can also link social media accounts to your CTA, perhaps offering a discount exclusive to users of a particular platform. And while you can reuse content from one platform to another, include new content often enough to keep interest high.

Email marketing should reflect a consistent brand strategy across social media platforms. Therefore, use similar graphics, design and fonts whenever possible, to avoid confusion.

Improve your email deliverability

• Images don’t always upload properly on email, so include alt text just in case.
• If your subject line runs too long, preview text allows you to get your full message across and can improve the open rate of your email.
• Over 70% of the population opens emails on a mobile device, so preview your email and message on a mobile device to make sure it reads properly.

Was your email marketing campaign successful?

Analytics and data regarding your email campaign are vital to measuring the success of your email marketing strategy. Here are a few things to watch out for:

• A red flag for your marketing campaign is if your number of unsubscribers is increasing. Find out what the problem is, even if it’s not related to your content.
• Monitor where your recipients go after they respond to your call to action. What pages on your website are most popular?
• Particular times of the day, week or month could have a huge effect on your email marketing goals. Identify which time is best to send your emails.
• Remember that an important goal of digital marketing is developing a lasting relationship with your subscriber.
• A benefit of email marketing is that changes can be implemented quickly. So if something isn’t working, don’t be afraid to try something new.
• Effective email marketing increases your knowledge base. In other words, whether names and email addresses or something more complicated (such as communication preferences or purchase history), all subscriber data is useful. If necessary, this information can be captured with software like Campaign Monitor.

Find out how ManyChat can improve your marketing strategy!

The post Email Marketing Campaigns: Creating One That Works appeared first on Manychat Blog.

If you’re like most other Chat Marketers, it’s time to start driving traffic to your bot. 

Whether you’re new to ManyChat or need a Growth Tool refresher, here’s the master list of every Growth Tool explained, so you can start boosting conversions and making more sales for your business. 

But before we get started, let’s look at how to set up a Growth Tool in your account. So you can get people talking to your bot right away.

How to set up a Growth Tool

First, click the Flows tab in your dashboard and create a new flow. Name the flow. Click Create.

Once in Flow Builder, you’ll notice the Starting Step block. Click Add Trigger to open up a menu of different trigger options. 

Your Growth Tool options are under the following sections: Overlay Widgets, Embeddable Widgets, Other Widgets, and Facebook Triggers. Select which Growth Tool you want to create.

In this example, we’ll choose the SMS Modal widget to convert website visitors into SMS subscribers.

Once you choose a widget, add the creative inside Flow Builder. Notice in the example below, you can customize copy, images, timing, and more.

When you finish creating a widget, add text to your follow-up message after someone clicks through. Then click Publish and turn the widget on.

After you turn on the Growth Tool, you’re ready to start chatting with customers, building your list, and making more sales.

Instagram Automation

Instagram Automation by ManyChat empowers businesses, marketers, and influencers to improve their Instagram marketing efforts through automated Instagram conversations. It also allows marketing and customer service teams to engage in real-time conversations with customers at any time. 

Instagram Automation by ManyChat also gives you:

• Automated, personalized conversations built fast in Flow Builder,  a flowchart-based interface.
• Responses and conversations to Keywords based on messages and queries IG users send you.
• Automatic replies, messages, and reactions to post comments, also known as the Comments Growth Tool.
• Replies and business automation for all IG account Story Mentions.
• Scalable Instagram Messaging Ads.
• Customizable buttons for new customers or followers that help Start Conversations.
• Ability to capture and store customer-given data, like emails and phone numbers.
• Live Chat portal where you can chat in real-time with Instagram users and access to ManyChat’s CRM for more informed conversations.

Why use Instagram Automation

Adding automation to your Instagram Messages creates an entirely new layer of engagement to your Instagram account and marketing activities. Marketers can use native Instagram features like Stories to create automated conversations with customers, ensuring the IG account gets engagement beyond just a Story Reaction. 

ManyChat users use Instagram Automation for a number of reasons:

• ​​Generate sales by replying to product questions like, “Will this fit a size 0?” before sending customers to a buying destination.
• Save time and automate answers to frequently asked questions like, “Do you offer free shipping?”
• Generate qualified leads by automating the lead qualification and follow-up process.
• Increase audience engagement by automating other kinds of Instagram activities such as automatically responding to all post comments and Story mentions.
• Scale Instagram Ads that start conversations with customers, like Story Ads that ask customers to “DM me this word.”

Resources:

• How Frazer Brookes Saw a 40% Lift in Story Engagement Using Instagram Automation
• Key Instagram Automation Features for 2021

Messenger Ref URL

The Messenger Ref URL caters to any Chat Marketer building an audience. It’s a simple URL you can add anywhere: your social profiles, marketing emails, a presentation, or a guest post on an industry publication. You can drop add the link any place you want to bring in traffic from.

Kelly Noble Mirabella, Founder of Baby Got Bot, uses a Messenger Ref URL to drive traffic from many different sources to improve her marketing campaigns:

“Ref URLs are the most versatile Growth Tool we have available to us. It allows marketers to share a link anywhere they choose as a way for users to come into a given Messenger bot flow. This opens the door to more opportunities as it is one of the few Growth Tools that can be used anywhere including, emails, Facebook groups and profiles, social networks outside of Facebook, blogs, buttons, and even behind QR Codes.”

Why use the Messenger Ref URL

For each spot you use a Ref URL, you can create a different sequence with tailored messaging. For example, if a subscriber clicks into your bot from an email, start with a simple “Hey :Full Name:! Thanks for subscribing to Messenger for future updates. I’m even happier to see you here than I was when you joined my email list!” 

There’s no doubt this type of personalization can help improve conversion rates and reduce the path to purchase. Over 87% of marketers who personalize the customer experience see a lift in success metrics. 

The Ref URL is effective because you can put it anywhere. Most marketers will use it to have one-to-one conversations with customers from their diverse range of marketing channels. You can use the Ref URL to tie together your marketing system — from paid to email to YouTube and more — and grow your Messenger contact list so you can drive more sales for your business. 

Resources: 

• 6 Easy Ways to Get Your First ManyChat Subscribers with a Ref URL
• [Video] How to Set Up the Messenger Ref URL 
• Messenger Ref URL Support Article

Facebook Comments

The Comment Growth Tool is a popular tool for Chat Marketers. It’s easy to set up and effective to get subscribers from paid and organic posts. All you have to do is attach the Growth Tool to a Facebook post or ad, and when someone comments a keyword on the post, they get a message from your ManyChat bot. 

If they respond to your message, they’ll be added to your Messenger subscriber list. You can enter them into an automated bot flow for lead nurturing, or follow-up in live chat if they have a more immediate need. 

Why use the Facebook comments Growth Tool

With organic Facebook reach on the steady decline, you want to maximize each post you publish on the platform. Whether it’s for customer support or selling a program, the Facebook Comments Growth Tool 

“It’s impossible to keep track on everyone commenting on your ads or organic posts. The Facebook Comments Growth Tool helps us track comments no matter where people contact us from and helps pull them straight into your inbox.”

— Trilce Jiron, ManyChat Expert, Founder of TBS Marketing

Some common ways ManyChat users leverage the Facebook Comments Growth Tool:

• Run viral giveaway contests
• Collect subscribers from Facebook Lives
• Get lead magnet downloads
• Automate sales inquiry follow-ups
• Create an extra customer service channel

Resources:

• 8 Actionable Things You Can Do With ManyChat’s Facebook Comment Growth Tool
• Facebook Comments Growth Tool Support Article
• [Video] How to Use ManyChat’s Facebook Comments Growth Tool

Customer Chat

The ManyChat customer chat Growth Tool lets you have real-time conversations with your website visitors. The chat bubble floats at the bottom-right corner of a user’s screen, and shows a message to encourage the person to interact with the widget. 

Why use Customer chat

When a user clicks through to the chat, you can direct them to a specific flow or enter a Live Chat to help answer questions and solve problems. You can manage all your conversations in the Live Chat tab in your ManyChat dashboard. 

ManyChat users use Customer Chat for a number of reasons:

• Improve customer service by bringing any website conversation into Messenger.
• Offer instant and automated answers based on keywords or pre-built sequences.
• Subscribe visitors to a Messenger, email, or SMS newsletter.
• Deliver lead magnets or provide useful content to browsers.
• Surface new products and offer recommendations for curious shoppers.

Resources:

• How to Set Up Customer Chat
• [Video] How to Use ManyChat Live Chat

JSON Ads

If your business wants to start more conversations with customers, you want to use JSON ads.

With JSON ads, you can drive paid traffic to your Messenger bot for lead nurturing or making direct sales. For marketers trying to increase brand awareness or build an audience, JSON ads can help speed up the process versus traditional lead generation processes.

Why use JSON ads

Facebook ads are great for attracting new customers and communicating with your existing audience. ManyChat’s JSON Growth Tool allows you to send an opt-in message to every user who clicks on your ad. 

The JSON feature lets you send people a single message after they click on your ad. When they interact with the message, it tells Facebook they want to receive messages from you in the future, or they opt-in to your Messenger list. You can get creative with this message and add text, image, call-to-actions, and more so you can design an engaging Messenger experience for your audience. 

Current and potential customers are highly active on Messenger. Using JSON ads, you can reach people who would be most responsive to your messages, and tailor ads to specific groups of people to boost conversions. This marriage of conversation and converse is an important touchpoint with a strong return on ad spend. 

Resources:

• [Video] JSON Ads with Ads Manager and ManyChat
• Facebook JSON Ads Support Article

SMS Modal

The SMS modal widget helps you convert website visitors into subscribers and customers for your text message marketing campaigns. If you want to use SMS modal, you have to activate your SMS channel first in ManyChat. Learn how to set it up in this support article.

Why use the SMS modal

Are you targeting your visitors to build your SMS subscriber list? 

If not, you’re missing out on an opportunity. The SMS modal helps you get a site visitors attention and quickly subscribe them to your list. That’s why this Growth Tool is so effective for growing subscribers, especially for eCommerce stores. ManyChat customers using SMS marketing experience upwards of 30% revenue growth from building SMS subscriber lists.  

Resources:

• How to Set Up SMS Modal
• How to Use ManyChat SMS

QR Code

ManyChat’s QR code Growth Tool is an effective way to get more subscribers into your Chat Marketing sequences. Wherever you use them, printed or otherwise, a QR code directs a subscriber directly into a specific flow or conversation with your ManyChat bot. 

A QR code makes it easy to capture offline traffic — from print ads, product packages, events — and turn them into Messenger subscribers to boost conversions.

Why use QR codes

QR codes are a popular way of getting businesses in touch with leads: Millions of people scan them every year to start engaging with a company. You can use QR codes to easily hook customers into a conversation and qualify them as leads. 

Some places ManyChat users place QR codes are:

• Product packages to get reviews and feedback
• As an overlay on videos
• At in-person events 
• In your brick-and-mortar store

QR Codes have a great deal  of benefits to support your Chat Marketing strategy — they’re inexpensive to create, easy to track, and set you apart from the competition. 

Resources:

• [Video] Build a QR Code in ManyChat
• QR Code Growth Tool Support
• How to Use QR Codes in Your Messenger Bot

Overlay widgets

Overlay widgets are an easy way to turn website visitors in Messenger subscribers. These widgets can be used on any platform that lets you customize the <head> section. 

Because it’s an overlay on the web page, you don’t have to integrate these tools manually. You build the creative in ManyChat, take a piece of code, and add it to your website. When you make changes to the widget, you can do it inside your ManyChat account. You can choose to have these widgets show up on select pages, or one for your entire site. 

These widgets are most effective when paired with an offer such as:

• Content upgrade, such as a free eBook or mini-course.
• Discounts for a newsletter sign up
• Deals for first time shoppers

ManyChat’s overlay widgets are available in four modes: 

• Bar
• Slide-in
• Facebook modal
• Page takeover

Bar

The opt-in bar floats at the top of a website page of your choice, and you can customize it to fit your business needs.

For example, RewardBee, an online survey platform, uses the opt-in bar to get people to sign up for their Messenger contact list to stay up to date on rewards and surveys.  

While The Spice Way, an eCommerce store selling herbs and spices, offers a 20% discount of a visitors order if they follow the company on Messenger.

Why use the Bar widget

The opt-in bar is a good option if you don’t want to disturb site visitors. You can set the opt-in bar to be a sticky footer or float at the top of your website page. They are one of the most common campaigns proven to boost sign-ups and sales.

You can use the bar for a handful of reasons: welcoming visitors to your site, showcase important information, and grow your Messenger list. ManyChat also let’s you specify when you want the bar to show to visitors. 

When using the bar Growth Tool, keep your call-to-action (CTA) short and to the point. You only have one line to get your message across. Aim to make the opt-in bar as relevant as possible. 

Some popular use cases for the bar are: 

• Highlight one-time sales
• Promote seasonal offers
• Highlight time-sensitive offers

Slide in

The slide-in window comes into view from the edge of your website visitors screen. 

Similar to the opt-in bar, you can use the slide-in to deliver a lead magnet, like the Gotham Club, a top expert-based sex and dating advice resource for guys worldwide.

You can also use the slide-in window to promote a giveaway or offer discounts in your eCommerce store. PokeNerds, an online store for Pokemon Cards, uses the slide-in in combination with other Growth Tools to encourage sign-ups for their giveaway campaigns. 

Why use the slide-in window

The slide-in window is a good alternative to traditional popups. It’s a more polite way to get visitors attention without being too “in your face”. The window can show from the right side of the screen, however, you can change it to enter from the bottom or left-side. 

The slide-in is effective because it sticks to the bottom of the screen. Most visitors will notice it immediately. ManyChat lets you specify when you want the slide-in to pop up, so you can send the right message at the right time, and increase conversions. 

The slide-in gives you a little more room to get creative when it comes to building your opt-in. You can add a headline, body copy, image, and CTA, plus, a variety of options to display the widget to website visitors. 

ManyChat users use the slide-in widget to:

• Deliver relevant content or product recommendations
• Get feedback from customers
• Lower cart abandonment with well-timed coupons and discounts

When creating your slide-in, ask yourself “would I sign-up for this offer?” Choose a headline that highlights your offer and an attention-grabbing photo. You can also add a brief description explaining why someone would want to opt-in to your list.

Facebook Modal

The Facebook modal Growth Tool is a pop-up window that appears in the center of the web visitors screen. It’s a popular tool amongst online retailers because it capture visitors’ attention to boost conversions, capture more leads, and increase your Messenger subscribers.

Swan, a UK-based retailer that sells kitchen and houseware, uses the Facebook modal Growth Tool to promote their VIP program.  

Why use the Facebook modal

The Facebook modal popup lets you deliver a targeted message at the right time to maximize visitor engagement. They are proven to work for Messenger lead capture and increasing sales conversions. 

When you show a Facebook modal, visitors have to make a choice. There are no distractions. All your other content on the page fades into the background. That’s why modal campaigns convert well. 

Page Takeover

Page takeover lets you turn any website page into a high-converting page. As a visitor scrolls on your page, the Growth Tool pops up with an attention-grabbing CTA visitors can’t ignore.

Tididaa, an online marketplace based in Ghana, uses the Page takeover Growth Tool to get people’s attention before they leave the site. 

How to use Page takeover

Timing is everything when it comes to using the Page takeover. Do you want to capture visitors right when they get on your site? Show the Page takeover after they are on your site for a few seconds or immediately. Don’t want customers to leave your site? Set the Page takeover to show when a potential customer goes to leave the webpage. 

Some examples of Page takeover from ManyChat customers are:

• Collect Messenger subscribers for a product launch
• Present relevant offers or coupons 
• Deliver lead magnets such as games or content
• Surface new products and services

ManyChat’s display options let you decide when someone sees your popup or how frequently they see it if they don’t subscribe, so you don’t bug potential shoppers on your site. 

For more on how to set up Overlay Widgets, refer to this support article. 

Embeddable Widgets

Embeddable widgets can be directly added to your website code to add new opt-in methods. 

ManyChats embeddable widgets are available in two modes:

• Button
• Box

Button

If you don’t want to use a pop-up to get opt-ins, you can use a Button Growth Tool. You can place the button anywhere on your website or third-party app to help improve your website conversions.  

Take NutriRise for example. The health product retailer has few different call-to-actions on their homepage. You could watch a video, learn how to earn NutriPoints, or message them on Messenger through the button. 

Why use the Button widget

Are you looking for a more discrete way to drive sales and conversions? 

With ManyChat’s Button widget, you can create low-key ways to talk to customers on your site. From the button on your site, you can send potential customers to a specific Messenger flow to collect contact information, deliver a lead magnet, or have a two-way conversation in Live Chat. You can even send them to a landing page or outside destination if you’d like. 

Box

Think of the Box widget as an extension of the button. If you have a blog on your website, you can embed the Box on your page to encourage conversions for a lead magnet.  

When to use the Box widget

Are you looking for an easy way to boost Messenger subscribers from your blog without extra effort? With ManyChat’s Box widget, you can add an attractive opt-in form to select pages. Whether you want to promote a webinar, eBook, discounts, or coupons, you can maximize lead generation by dropping the Box. If you want to embed a widget and want to code a little as possible, use the Box. 

For more on how to set up Embeddable Widgets, refer to this support article. 

Other Growth Tools

Landing page

If you want to quickly and easily publish a landing page in minutes, the landing page Growth Tool is for you. It’s perfect for Chat Marketers who want to drive leads into a Messenger bot sequence. 

How to use the landing page

Say you want to run a webinar but don’t feel like doing the design, you can create a high-converting landing page in a matter of minutes from your dashboard. The page is mobile-optimized, so you can send the link to anyone, on any device, and encourage potential leads to take action. 

Learn how to create a landing page here.

Checkbox

The Checkbox Growth Tool lets you add a checkbox to forms on your website. When a visitor completes an opt-in form, they can check the box to receive messages from your ManyChat bot. 

If you choose to use the Checkbox option, you’ll be able to edit the button text. Some ManyChat customers use this to customize the widget and show a more targeted message to website visitors. It’s important to note that the Checkbox opt-in doesn’t not automatically subscribe a person to your bot. Once they take an action inside the conversation, they become a subscriber.

Learn how to set up the Checkbox Growth Tool here. 

Start driving traffic to your bot today

Growth Tools are one of your best friends when using ManyChat. They’re straightforward and eye-catching without disrupting the user experience. The best part? You can start growing your subscriber list today with ManyChat Growth Tools. So pick a Growth Tool from this list (we recommend starting with the Messenger Ref URL!), go to your dashboard, and start improving leads.

Want to take full advantage of ManyChat’s Growth Tools? Go Pro today.

The post Every ManyChat Growth Tool Explained appeared first on Manychat Blog.

As more marketing channels pop up, it only gets harder to reach new customers and run successful lead generation campaigns. Winning new leads might sound tough, but an effective lead generation strategy can help attract the right customers and grow your company.

The hard part is figuring out what strategies and tactics work best for you. In this beginner’s guide to lead generation, we’ll cover the basics of lead generation, different strategies you can test, including Messenger marketing, plus tips on how to maximize your lead generation efforts.

What is a lead?

A lead is a person who’s shown interest in your products or services. They provide personal identifying information that your marketing or sales teams can use to follow up with them.

When people mention leads, they’re either talking about prospects or qualified leads – but prospects and qualified leads are different.

• Prospects are further along in the sales process and are more likely to make a purchase.
• A lead can be someone who shows interest or joins your subscriber list but may not have the intention of buying from you.

Identifying different types of leads can help you make better connections with people — regardless of where they are in your sales funnel. Here are a few examples of common lead stages:

Marketing Qualified Lead (MQL)

A marketing qualified lead is someone who is interested enough in your offering to have taken some action and shows common buying characteristics. For example, someone who signs up for a newsletter isn’t a qualified lead yet. If that person signs up for a demo, then they’re qualified. An MQL may have subscribed to an email list in exchange for a lead magnet like a webinar or ebook.

Sales Qualified Lead (SQL)

A sales-qualified lead is a person who shows interest in becoming a paying customer. SQLs may have reached out through Live Chat with a question about your product or service, or fill out a contact form on your website.

Conversation Qualified Lead (CQL)

A conversation qualified lead is someone who expresses intent to buy during a one-to-one conversation through a bot or employee at your company.

Product Qualified Lead (PQL)

Product qualified leads are people who use your products and indicate interest in buying them. These leads are more for software as a service (SaaS) businesses like ManyChat. For example, a PQL could be a customer who uses a free version of your product or service who later asks about paid features.

What is lead generation?

Lead generation is a process that attracts prospects and converts their interest in your business’s products or services into a potential sale. A good lead generation strategy provides your entire marketing team with a repeatable and measurable way to get more customers and build personal, long-term relationships. Examples of successful lead generation tactics include blog posts, chatbots, coupons, webinars, and live events.

Lead generation uses digital channels like social media and content marketing to turn people into qualified leads. Marketers tailor each campaign to their ideal customers, their products or services, and more. If you’re a B2C or B2B marketer, you can select from different lead generation tools to help you create successful digital marketing campaigns.

Lead generation process

Now that you have a better understanding of how lead generation and Chat Marketing work, let’s go through a five-step lead generation process. First, you’ll want to learn how to build a Messenger bot.

• Step 1: A visitor finds your business through your website, social media profile, blog post, Facebook Live, or giveaway campaign. They click a call-to-action (CTA) that encourages website visitors to sign up for your Messenger, SMS, or email list — usually in exchange for an offer.
• Step 2: Your bot determines if the visitor is a qualified lead by asking a series of questions.
• Step 3: Qualified leads enter your nurture campaign to become paying customers. Here’s where you can provide offers and valuable content upgrades to keep them around.  
• Step 4: You can then track high-quality leads based on their interactions with your company, through lead scoring. 
• Step 5: Once they surpass a certain lead score, you can send personalized offers or recommendations, or hand them off to a sales team to close the deal. 

In short: A visitor signs up for your Messenger bot, you get their email address and/or phone number. They become a lead. Then you nurture them until they are sales-ready, or closer to buying.

The basics of lead gen marketing

Lead gen marketing isn’t only about a great process: it’s about driving traffic to different channels to collect leads. Your source for leads is up to you. Determine what channels your ideal customers use, then set up your accounts on those platforms to start communications.

The following chart shows the flow that Chat Marketers use to generate leads for their business.

When it comes to finding your target audiences, you have a lot of channels to choose from:

Live streams

Live streaming platforms like Facebook Live are a great place to generate leads. Typically, you schedule a live event where you help visitors with a problem they’re having. For example, you can educate them on a product, offer a tutorial, or even open up the floor for questions. The key here is to offer something free, such as a coupon or a free trial or content upgrade, to encourage sign-ups and start generating leads.

SMS

SMS makes it easy to communicate with people on their phones, and since leads need to give you permission to text, they’re more likely to engage with the messages you send. Text messages are short and snappy, so make sure your CTAs are compelling and that you send people over to another channel like Messenger or to your website.

Email

The best part about email marketing is that you can send customers longer, recurring content like newsletters or important updates. It’s also a great place to include creative, high-quality images. Email helps round out your omnichannel marketing strategy, is great for retargeting previous customers, and can boost your lead generation efforts when done right.

Paid traffic

Paid ads can help you reach potential customers, fast. You can run ads for your business through platforms like Google Ads, Facebook Ads, Instagram, and even Pinterest if that’s where your target audience likes to consume content. To boost your conversion rates, make sure you send them to your bot using a Messenger Ref URL to create opportunities for conversions.

You can also run click-to-Messenger ads through a Chat Marketing platform like ManyChat to encourage people to take action. If you’re wondering, what the conversion rate is for your business, it’s the percentage of users that complete the desired action on your site. For lead gen businesses, this would include getting a user to enter their contact information so your sales team can reach out.

Social media platforms

Social media channels can be an effective lead generator for your business— and they’re affordable. You can build closer ties with your target audience quickly by posting videos or images and starting conversations. You can also use the swipe-up feature on Instagram to drive people to your bot and Facebook Messenger to have one-to-one conversations with people — the possibilities are endless. Learn more about the different types of social media you can use to generate leads.

Content marketing

Content marketing is a great way to boost your inbound marketing efforts and convert website leads. You can create helpful, relevant, and free information on your company’s website that people can read at their leisure. You can include call-to-actions anywhere on the blog, from a floating bar to a page takeover or a slide-in. If people like your content, they’ll likely click your CTAs and enter your Messenger bot.

Word of mouth

Word-of-mouth referrals are a lead-generation tactic that can easily help you spread the word about your business. You can offer recent customers or clients an incentive, like a refer-a-friend discount or free products through social media giveaway campaigns, to promote for you.

How to qualify leads

Let’s say you want to buy a new pair of shoes online. If the salesperson aggressively and loudly speaks to you the second you walk into the store, chances are, you’re going to get out of there pretty darn quickly.

Now imagine that same salesperson gives you a moment to settle in, takes time to get to know you and your shoe preferences, and what you’re really looking for. They could ask your favorite color, what style of shoes you like, why you need them and then make a recommendation based on all your interactions together.

The most effective lead generation tactics don’t force a hard-sales approach onto customers. Instead, a smart strategy is to collect information by building trust through helpful tips and advice, when appropriate. At this point, you’ll be better poised to turn the visitors into a sales lead, or someone who’s ready to buy.

In ManyChat, you can set up lead scoring to track potential customers’ interactions with your business. Every event recorded in your ManyChat bot is given a score. If someone takes a positive action, their score will go up a certain amount of points:

If negative, the score will reduce by the number of points you set:

Once a lead hits a specific score, you can send them special offers to encourage a sale or send them to your sales team to close the deal. In order for scoring to be the most effective, it’s critical to have a good general sense of your customer’s buyer journey.

Lead generation strategies

Lead generation tactics aren’t a one-size-fits-all approach. What drives leads for one ecommerce retailer may not work for an agency or local business owner. The goal is the same — to go where your potential customers are — but there are many roads you can follow to get there.

Here are some lead generation strategies you can try today.

Facebook lead generation

With more than 2.5 billion monthly active users, Facebook is a fantastic channel for lead generation. From growing subscriber lists to registrations to pre-orders, email subscriptions, and more, Facebook offers a ton of different options to reach and connect with target audiences with Facebook Lead Ads and Click-to-Messenger Ads. You can also start conversations with Business Page visitors through a CTA that brings people into a Messenger chat organically.

Instagram lead generation

Nearly 80% of accounts on Instagram — with more than 500 million monthly active users worldwide — follow a business on the platform. Basically, if you’re not using Instagram to generate leads, you could be missing out. With Instagram, you can showcase stories, post high-quality images, sell products on your posts, and even direct traffic back to your website or Messenger bot in your bio. You can also send interested people to a landing page right from your story (once your account has 10,000 followers) with Instagram’s “swipe-up” feature.

Organic search engine lead generation (SEO)

Search engine optimization (SEO) is an effective inbound lead generation strategy for finding potential customers. People can find your page in Google when searching for a specific query, enter your website and take action — whether it be to buy products or download a useful resource.

PPC lead generation

Pay-per-clik (PPC) ads can support your lead generation and inbound marketing objectives. This can include paid ads on platforms such as Google Ads, Facebook, Instagram, or LinkedIn. It relies on smart audience targeting, a budget, and following advertising best practices to help get clicks from this type of lead generation campaign.

Business-to-business (B2B) Lead generation

Business-to-business (B2B) lead generation often requires a different approach than business-to-customer (B2C) lead generation. Marketers typically collect more information from a potential customer, including name, email, company name, job title, and organization size — anything that could help make a sale. Leads are usually nurtured using marketing automation before becoming qualified for sales. The goal of B2B lead gen is to create a consistent flow of high-quality leads for your business.

Tips for lead generation

Learning how to build a sales funnel and fill it with qualified leads is no easy task. Depending on how long it takes for someone to convert, customers may stick around for months before buying anything or taking any real action. Here are four tips you can employ to help speed up lead capture in your next campaign:

Research your target audience

Knowing your audience is critical to creating a good lead generation program. Find out where your target audience is hanging out, what types of content they read, and what channels of communication they prefer. This knowledge will help you craft effective lead generation ideas and drive better results for your campaigns.

Test new channels

Start by focusing on one or two channels you feel will be effective based on your research, be it Facebook, SMS, email, Instagram, SEO. And don’t be afraid to try new channels like Messenger or live streaming. Regardless, test which channels deliver high-quality leads and focus on them.

Use lead generation software

Most channels will have numerous lead generation tools you can use to attract, nurture, and qualify leads. A good tool will make it easy to communicate with your audience across multiple channels, such as SMS, Messenger, and email. For example, you can set up a chatbot to funnel potential leads from your website and Messenger. There are some great chatbot examples from a variety of industries that demonstrate the power of improving conversion rates through messenger marketing. Then create automated campaigns that reach customers through text and other channels to build a relationship.

Create lead magnets for every stage of the customer journey

Lead magnets are how marketers collect information from potential customers or clients, improve lead capture, and get people into the sales pipeline. But you can’t just offer any old piece of content for free. Aim to create a piece of valuable, high-quality content, like a white paper or ebook, that helps your target audience with their biggest issues. It’s critical to collect information such as phone numbers, email addresses, and personal preferences through a lead-capture form in order to create relevant and personalized digital marketing campaigns.

Resources:

• 7 Proven Lead Magnet Examples that Convert
• 9 High-Converting Lead Generation Examples to Steal

Focus on nurturing leads over the hard sales pitch

Highly-converting lead gen campaigns build relationships with customers or clients over time. The goal is to build long-term customers. One key way to achieve this is by answering questions and having real-time conversations with them through marketing automation tools or live chat.

Two effective ways to nurture potential leads is through content marketing and Chat Marketing. With content marketing, you can provide educational and informational blog posts and articles for leads that help them win. This helps build trust over time with website visitors. If they like your content, they can sign up for your subscriber lists. Here you can use Chat Marketing to build a connection with them until they become sales leads.

Use social media for generating leads

One of the most effective lead generation ideas is using social media to connect with your target audience. Every inbound marketing strategy will include some social media channel, such as Facebook, Instagram, or Twitter. Your goal is to find the best channels fit for your audience and start talking with them there.

Lead Generation FAQs

What is the lead generation process?

Lead generation is the process of attracting leads into a CRM or marketing software and nurturing them throughout the buying process. The goal is to win them over with your products or services and convert them into paying customer.

Is lead generation sales or marketing?

Lead generation is part of both sales and marketing. Marketing lead generation is the process of attracting leads and turning them into marketing qualified leads (MQLs) using automation. Sales lead generation refers to turning MQLs into sales qualified leads (SQLs).

Do lead generation services work?

Lead generation services work if they select the right program for your business. For lead generation to work well, you need to have the right strategy and tools in place to get a good return on investment. You also want to make sure the service or program doesn’t buy leads.

Why is lead generation important?

If you’re trying to figure out how to get traffic to your website, lead generation will do so, which can also lead to more conversions and more sales. If you have an effective lead generation process in place, it can help find the right customers for your business, faster.

Grow your business with smart lead generation

Now that you’ve got a handle on generating leads for your business, we recommend you test out ManyChat. You can quickly get set up with a lead generation process and can add a Messenger bot to your website and Facebook page to start converting more visitors into leads.

Armed with this guide, you’re ready to continue learning and testing different tactics for your business. Be sure to check out some more articles on lead generation here on the ManyChat blog to learn more strategies and tips.

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