Introduction

Hey there, my friend! If you’re here watching this video, it’s clear you’re eager to connect WhatsApp to your ManyChat account. In the coming minutes, I’ll guide you through the process step by step. We’ll uncover the incredible benefits of WhatsApp API, such as the ability to involve multiple team members in responding to messages from a single account. Plus, we’ll delve into the magic of broadcasts, allowing you to reach countless contacts with marketing messages at the click of a button. I’ll also be revealing how to perform all these actions in the upcoming lessons. So, let’s get started on connecting your WhatsApp phone number to your ManyChat account.

Key Features Covered:

• The advantages of WhatsApp API integration with ManyChat.
• Connecting a WhatsApp phone number to your ManyChat account.
• Different options for connecting your number.
• Step-by-step guide to connecting a number.
• Insights into the process and necessary precautions.

Step-by-Step Guide:

Connecting WhatsApp to ManyChat

1. Accessing Settings: If you’re not there already, click on “Settings” in your ManyChat account.
2. Navigating to WhatsApp Section: Within the settings, locate the “WhatsApp” section and click on it.
3. Initiating Connection: You’ll find an option to “Connect” your WhatsApp account. Click on it to proceed.
4. Choosing Connection Option: You’ll be presented with two choices: connecting a ManyChat number or using your own phone number.
5. Considering the Options: Note that it’s recommended to use a new phone number. Connecting an existing WhatsApp number will restrict your access to that account on your phone.
6. Exploring Connection Choices: Let’s discuss both options:
   • Connect My Own Number: This process will involve Facebook pop-up steps, guiding you through account selection and business information input.
   • Connect Number from ManyChat: You’ll be offered the chance to purchase a number from various countries.
7. Following the Steps: Irrespective of the option you choose, you’ll go through similar steps to authenticate your account.
   • Enter necessary information like business category, description, and website.
   • Input the phone number you want to associate with your ManyChat account.
   • Receive a verification code via text message.
8. Completing Verification: Input the verification code, and you’ll have successfully connected WhatsApp to your ManyChat account.

Conclusion

You’ve done it! You’ve successfully integrated WhatsApp with your ManyChat account, opening the door to a world of efficient communication and exciting marketing opportunities. In the upcoming lessons, we’ll delve into creating and sending engaging marketing broadcasts, importing contacts, linking your WhatsApp automations to Facebook and Instagram ads, and even exploring business verification. By following these steps, you’re well on your way to maximizing the potential of your messaging strategy. Catch you in the next lessons!

The post How to Connect your WhatsApp to Manychat 2023 appeared first on Manychat Blog.

Introduction

Hello there, friends! Welcome to our enlightening session on seamlessly connecting your WhatsApp automations to your Facebook and Instagram ads. If navigating the ads manager isn’t your strong suit, I highly recommend you watch the introductory and concluding lessons of our comprehensive CTX webinar with Meta, which is conveniently linked below. These lessons will provide you with a solid foundation on harnessing the ads manager’s capabilities and optimizing your ad campaigns.

Let’s dive into our first campaign and discover the magic of bridging WhatsApp automations with your ads.

Key Features Covered:

• Understanding the integration between WhatsApp automations and Facebook/Instagram ads.
• Utilizing the ads manager to create campaigns for driving traffic to WhatsApp.
• Crafting messaging templates within Manychat for seamless connections.
• Employing keywords to trigger automations based on user interactions.

Step-by-Step Guide:

Creating a WhatsApp-Integrated Ad Campaign

1. Accessing the Ads Manager: Open the ads manager and select “Create” to initiate your ad campaign.
2. Choosing the Objective: Scroll through the new simplified objectives and pick “Engagement.”
3. Setting Up the Campaign: Name your campaign with a clear goal, like “Leads for New Product.”
4. Configuring the Ad Set: Name your ad set based on the target audience, and set the objective to “Messaging apps.”
5. Optimizing for Messaging: Customize your ad set to drive leads to WhatsApp, turning off options for other platforms.
6. Creating the Ad: Craft your ad’s creative elements, focusing on WhatsApp integration.
7. Personalizing the Ad: Name the ad and add a creative setup. You can use fun characters like “Leopold Ferdinand” for illustration.
8. Call to Action and Messaging Templates: Ensure your call to action is “Send WhatsApp message,” and access the messaging templates.
9. Editing Messaging Templates: Click “Edit” on the messaging templates section to customize the initial interaction.
10. Configuring the Welcome Message: Customize the welcome message to engage users and offer options.
11. Adding FAQ Options: Utilize predefined questions like “Pickup, Stock, and Upcoming Events,” or customize them.
12. Naming the Messaging Template: Name the template for easy reference and storage.

Triggering Automations in Manychat

1. Implementing Responses: Identify the questions in your FAQ and preplan your responses.
2. Creating a New Flow: Start a new flow in Manychat to trigger automations based on user interactions.
3. Setting up Responses: Set up responses based on keywords. For instance, match user queries with keywords.
4. Mapping Responses: Copy-paste FAQ responses into the flow, setting triggers for each response.
5. Associating with Keywords: Set up keyword-based triggers to match user inquiries.
6. Testing and Deploying: Test the response and triggers, set the flow live, and confirm successful integration.

Conclusion

You’re now equipped with the know-how to seamlessly integrate your WhatsApp automations with your Facebook and Instagram ads. By following these simple steps, you’ll be able to create engaging ad campaigns that lead users directly to your WhatsApp interactions, boosting your engagement and interaction rates. This strategy not only optimizes user experience but also enhances the efficiency of your marketing efforts. In our final lesson, we’ll explore business and WhatsApp verification, helping you decide whether it’s a timely step for your journey. See you there!

Meta CTX Webinars

The post Connecting Your WhatsApp Automations to Facebook and Instagram Ads appeared first on Manychat Blog.

Introduction

Hello, and welcome to this comprehensive guide on setting up permanent automations and evergreen marketing campaigns using WhatsApp. In this session, we’ll delve into the concept of permanent automations and how they work. Additionally, we’ll explore the idea of evergreen marketing campaigns, which help you engage with new contacts seamlessly over time. So, let’s jump in!

Key Features Covered:

• Understanding permanent automations and their benefits.
• Creating evergreen marketing campaigns for new contacts.
• Utilizing conditions and triggers in Manychat’s flow builder.
• Crafting personalized messages and setting up delivery timings.

Step-by-Step Guide:

Creating Permanent Automations

1. Access WhatsApp Settings: Navigate to your settings tab and locate the WhatsApp section.
2. Explore Default Reply: Click on “default reply” to begin creating your permanent automation.
3. Edit Default Reply: Modify the existing default reply or duplicate it to create a new one.
4. Enter Flow Builder: Once inside the flow builder, understand each component of your automation.
5. Set the First Step: Click on “when user sends a message” to begin defining the automation’s trigger.
6. Choose Trigger Type: Choose between triggering the flow for unrecognized messages or once every 24 hours.
7. Use Conditions: Add conditions to your automation, like the “current time” condition for working hours.
8. Add Time-Based Conditions: Configure conditions based on business hours and days, considering military time.
9. Refine Conditions for Special Days: Incorporate exceptions like Saturdays with different operating hours.
10. Set Condition Logic: Modify the condition logic to ensure accurate segmentation of contacts.

Crafting Evergreen Marketing Campaigns

1. Create a Message: Design the message you want to send to new contacts. For example, “Hi there, [first name]. We have a secret VIP list…”
2. Add a Button: Enhance the message by adding interactive elements like buttons.
3. Define Timing Strategy: Choose when you want to send the message – either within 24 hours or after a specific time.
4. Opt for Smart Delay: To stay within 24 hours, set a “smart delay” and attach it to your message.
5. Extend Timing Beyond 24 Hours: For messages sent beyond 24 hours, use marketing templates.
6. Connect the Messaging Template: Attach the messaging template you created for the specific text inside the smart delay.
7. Create a Trigger: Set a trigger for your automation by selecting “new contact created” in the flow builder.
8. Complete the Flow: Finish setting up your flow by adding subsequent steps.

Wrapping Up

Congratulations, you’ve successfully created a permanent automation and an evergreen marketing campaign using WhatsApp in Manychat! These tools empower you to engage seamlessly with your audience while ensuring personalized interactions. Remember to click “update” to publish and apply your changes. In the next lesson, we’ll dive into keywords and connecting your WhatsApp to your Facebook and Instagram ads. Stay tuned!

Conclusion

With this guide, you’ve unlocked the power of permanent automations and evergreen marketing campaigns within Manychat’s WhatsApp capabilities. By following the steps provided, you can craft tailored messages and deliver them at the right time to engage new contacts effectively. These strategies not only enhance customer interactions but also contribute to a more efficient marketing approach. Continue exploring and applying these techniques to achieve greater success in your WhatsApp marketing efforts. See you in the upcoming lesson!

The post How to Automatically Reply to Inbound WhatsApp Messages with Manychat appeared first on Manychat Blog.

Partnering with Manychat Agency Partner Jugo de Limon Digital and Conversational Marketing, Centro Médico Eternal not only grew their customer base by more than 10,000 leads but generated over $15,000 in sales in 30 days using Manychat.

Overview 

Based in Nuevo León, Mexico, Centro Médico Eternal specializes in regenerative treatments with stem cells, treating conditions such as osteoporosis and arthritis. 

Centro Médico Eternal CEO, Juan Roman Garza, was looking for an agency to help him improve the Manychat automation they had created in-house.

That’s where Pepe Lozano, founder and CEO of Jugo de Limon, stepped in. He helped Centro Médico Eternal grow its database, achieve $15,385 in sales for its stem-cell treatment, and boost its ROI by 12.9% using Manychat.

The challenge 

Before Jugo de Limon came on board, the owners of Centro Médico Eternal had developed their Manychat automation themselves.

Pepe and his team identified that there was no conversation structure, and they were not serving users correctly or generating customer databases.

In short, they weren’t using Manychat to its full potential, nor were they using it to book more appointments.

“They received blocking warnings,” Pepe says. “They did not know all the benefits and functions that the platform offers.”

The goal

Centro Médico Eternal wanted to improve customer service, automate first-contact inquiries, and collect contact information to book appointments.

Once Jugo de Limon explained all the opportunities they were missing, they were convinced that with the right development and management, they could achieve great results with Manychat.

The strategy

Here’s how Jugo de Limon helped turn things around for Centro Médico Eternal.

First, they established the welcome messages, default reply, and menu.

“We identified keywords that people used in messages, and we created the corresponding conversation flows to answer the most important FAQs,” explains Pepe.

Next, a series of qualifying questions were developed so leads could identify their condition and the center could obtain a pre-diagnosis that helped them offer a solution.

Jugo de Limon developed a Clicks-to-Messenger ads campaign strategy, using JSON and Comment Growth Tool.

From April 2021 until March 2022, Jugo de Limon ran Clicks-to-Messenger ads promoting a stem cell success story, targeting people who lived 20km radius of the clinic in Monterrey Nuevo León, with an interest in wellness and alternative medicine.

From the ad, a flow was developed where a sales representative is directly assigned in Manychat Live Chat. 

This flow also accounts for working hours, after-hours, weekends, and holidays, which includes sending a message via WhatsApp or collecting the user’s contact information to follow up the next business day.

In the same flow, they use an automated “fake follow-up”, where the chatbot greets the lead with the real name of the salesperson that will get in touch with them. This Fake Follow-Up strategy, developed and taught to Pepe by his Manychat Educator Trilce Jirón Garro, is a staple in her community’s education process and can be found in all of her student’s flows.

When the salesperson reaches out in Live Chat, the lead already knows them by name.

The results

Using Manychat, Jugo de Limon helped Centro Médico Eternal increase appointments and sales of stem-cell treatments, as well as build a database of more than 10,000 users.

With a one-month investment of $1,282, the center received 1,200 messages at a cost of $1 message, generating 140 contacts and 80 new first-time appointments.

This meant that each new appointment booked cost only $31.80 each, generating $2,544 USD. From this, 10 customers purchased full stem-cell treatments worth  $15,385, an ROI of 12.9%.

“We are now developing a Recurring Notifications strategy for 2023 that will send educational content, and we are also planning to launch Manychat for WhatsApp,” adds Pepe.

“The use of Manychat in conjunction with the attention of sales representatives has been of great importance in order to increase sales and appointments.”

Key takeaways

To drive demand and acquire more customers to grow your database and your bottom line, apply Jugo de Limon’s three tactics:

• Don’t include a special offer or discount in your ad. Instead, reserve those for leads who give their details – and offer the first appointment for free after you’ve qualified the lead on a call.
  
• Add a personal touch by including a “fake follow-up” in your message flows. This way, your lead knows the name of the customer service agent who will be following up with them the next business day.
  
• Personalize the conversation further by including responses that acknowledge working hours, after-hours, weekends, and holidays. Include the option for them to send a message via WhatsApp and collect the user’s contact information, so you never miss a valuable lead.
  

Incorporating these elements into your Manychat strategy can help you attract and convert more leads, resulting in a higher ROI.

The post How Centro Médico Eternal achieved $15,385 in sales and a 12.9% increase in ROI using Manychat appeared first on Manychat Blog.

In fact, using this one strategy, La Repa exceeded its projected sales for Black Friday, generating 300% more sales than forecast.

Overview 

WhatsApp is a popular option for businesses, boasting 2 billion users. It allows companies to cultivate relationships with customers, engage in two-way conversations, and sell directly within the platform.

In several countries, this is the most common way to communicate with friends, family, and businesses.

For companies, this messaging app presents a significant opportunity: You can leverage the untapped potential of WhatsApp’s user base, reaching a large audience at low cost.

Costa Rican mattress store, La Repa de Sueños, and their marketing agency, TBS Marketing, recognized this opportunity. So, they decided to experiment with WhatsApp templates inside Manychat for a Black Friday marketing campaign. 

Their results were nothing short of astounding – achieving a staggering 9,000% ROI.

Let’s take a look at the strategies La Repa implemented to generate these results, including WhatsApp templates.

First, let’s learn more about WhatsApp API and how you can apply WhatsApp templates to your next campaign.

What’s the WhatsApp API?

There are 3 different types of WhatsApp accounts you can use:

1. WhatsApp Messenger: The personal app you can download on the app store, primarily used for communication with family and friends.
   
2. WhatsApp Business: A separate app you can also download, which offers business-oriented features such as product catalogs, and limited automation and broadcasts. It’s perfect for small businesses that wish to provide more personalized customer care on a channel customers prefer.
   
3. WhatsApp API: This allows medium and large businesses to communicate with their customers at scale. Businesses can build systems to connect thousands of customers with agents or chatbots, enabling both automated and manual communication. Additionally, you can integrate the API with numerous backend systems, such as CRM and marketing platforms, like Manychat.

WhatsApp API does have its differences. Most notably, you won’t be able to have WhatsApp Messenger and WhatsApp Business running on your phone’s app, and conversations are only open for 24 hours on WhatsApp API. 

So, this is where WhatsApp templates come in.

What are WhatsApp templates?

A WhatsApp message template is a message format that you can send to users once they have opted-in and given your app permission to send them messages. Templates can include videos, images, buttons, and more.

Before using a message template, you must submit it to Meta for review and approval. This process can take up to 48 hours, to ensure high-quality content and avoid spam. 

Once your template is approved, you can send the message template to your entire WhatsApp list at a cost. The cost varies per country. For example, in Costa Rica, sending out a template outside of the 24-hour window costs only $0.08 per contact.

The challenge 

Using WhatsApp Messenger and WhatsApp Business, La Repa would have to manually reach out to each potential customer who requested more information on pricing.

So, TBS Marketing had an idea – proactively contact their WhatsApp list of 11,800 contacts and let them know about the special Black Friday discount, using a WhatsApp template through WhatsApp API so the process of customer care could be done using their CRM system.

“We refused to do a generic marketing campaign,” explains La Repa CMO and TBS Marketing CEO, Trilce Jiron Garro. “Past leads are your best future customers, but sending out a massive SMS feels impersonal and money-grabby.

“On a normal WhatsApp, we would’ve had to send a message lead by lead. With Manychat, we were able to overcome the scalability challenge.”

The goal 

La Repa wanted to connect with their audience in the most personal way possible – and on the channel they prefer. 

“Usually, holiday campaigns are sent in cold emails or dreadful SMS campaigns,” says Trilce.

“For a Latino audience used to engaging with La Repa’s founders on TikTok, this would feel off. So we decided to try the newest toy in the box: Whatsapp templates.”

The strategy 

La Repa wanted to do something different from their usual ads, so the video invitation seemed the best option.

So they created a WhatsApp template, which was approved by Meta, that included:

• A 40-second vertical video (Instagram and Facebook Story format). The video script explained the benefits of buying a mattress from them as well as the Black Friday deals. Here’s the exact script:

“Hi there! It’s Tril from La Repa, and we have a romantic date this weekend. We are going to host a special Black Friday weekend with amazing discounts, and I’d love to see you there. We both know we’re gonna have great prices, but that’s really not the important bit. Every single product has a 100-night sleep trial and of course, we take care of your old mattress to avoid pollution. Also, I bought you eggnog! See you in a few days!”

• After this message, La Repa sends a text message with the store’s opening hours.
  
• Lastly, there is a closing opt-out message that reads: “If you want out of our VIP messaging list, text us the word ‘squash’.”

This message was sent to 11,800 of La Repa’s WhatsApp contacts. They had an investment of $880 for retargeting and used the broadcasts feature within Manychat.

For context, WhatsApp Business API limits daily broadcasting according to your quality rating:

• Unverified accounts can send 50 business-initiated messages per day
• Verified accounts have a 1000-message daily limit
• Accounts that send 2000 business-initiated messages in five days receive an increase to 10,000 daily messages
• Accounts that send 10000 business-initiated messages in five days receive an increase to 100,000 daily messages
• By sending 100,000 in a week, accounts reach unlimited messages.

These amounts scale automatically based on your phone number status, phone number quality rating, and how often you initiate conversations with unique customers.

At the time, La Repa had a 10,000 daily limit. So, in order to send out a message to each person on their list, and not overload the sales team, they used Manychat’s Randomizer and Smart Delay features to divide the audience into three groups.

The results

La Repa could never imagine the impact this campaign would have. In fact, projections showed sales at $30,000 over the weekend. 

This strategy was so popular that the business had to call for emergency sales help and stay open after closing hours. La Repa exceeded their projected sales target by almost 300%, reaching sales of $85,000.

Month by Month clients. Nov 2021 had 189 clients, 2022 had 464:

In addition, out of the 11,800 people who received the message, only 88 opted out.

Key takeaways

The use of WhatsApp API and its messaging template feature is an effective way to reach out and engage with customers. Not only can it be used as a retargeting tool, but to broadcast messages quickly and efficiently.

If you’d like to try WhatsApp API, take note of these three takeaways from La Repa’s ultra-successful Black Friday campaign:

• Take WhatsApp templates for a test drive. Try something new with your WhatsApp list. Remember, you can use templates again and again with your audience.
  
• Get creative with your WhatsApp template ideas. With WhatsApp API, you’re not limited to text. Videos, buttons, and images can be used.
  
• Engage with your audience in a manner and on a channel they prefer. For La Repa, connecting with their audience via a personal video invitation on WhatsApp proved to be a smart investment.

La Repa’s success shows just one way to leverage WhatsApp API for time-sensitive campaigns, so the possibilities for this platform are endless.

The post The essential WhatsApp template that helped La Repa generate 9,000% ROI appeared first on Manychat Blog.

That is the response time most customers expect from a business on social media.

And just 50% of businesses are meeting this expectation.

Here’s how Dental Art by Erika Elescano shaved down their response time by 80% and achieve 12,000% ROI using Manychat and a CRM system.

Overview 

Dental Art by Erika Elescano offers general dentistry, as well as cosmetic and specialist dental services across three offices in Peru. Owner Walter Paredes and his wife, Erika – a dental surgeon and the clinic’s medical director – started the business 15 years ago. Today, the clinic has grown to seven staff. 

Dental Art is one of only a handful of centers specializing in functional orthopedics of the jaws (OFM), which corrects all kinds of bite problems without teeth removal or surgery. 

“Ninety-five percent of our clients and leads are women, and almost all of them are mothers,” Walter explains. “OFM treatment is largely aimed at women bringing their children to the consultation.”

The challenge 

For many months and across many campaigns, Walter – who is also responsible for marketing and sales at the clinic – was looking for a way to publicize OFM, connecting with mothers of young children, without success.

He had two objectives: to connect with this audience, and compete with the top company in Peru, which offers the same service. 

The rival company had 120 ads running on Facebook and Instagram during the same time period, September 2021 to January 2022. For comparison, Dental Art had only one ad running.Walter admits he had been using Manychat for a long time, “but not to the level or psychological orientation towards sales” he learned from Manychat Educator Trilce Jiron Garro and her signature CRM strategy.

The goal

In addition to publicizing OFM in a competitive landscape, Dental Art also wanted to manage their customer database more effectively, increase appointments, and in turn, generate more sales.

By interacting with leads on multiple channels, including Messenger and WhatsApp, and including a CRM connected to Manychat, Dental Art was able to have a 24/7 presence and responding immediately has ensured prospects know to expect a callback from the customer service team.

“I am convinced that a business does not grow without having a database and knowing exactly who are the people who are buying from us and what specific actions they are taking regarding what we are offering them,” adds Walter.

The strategy 

First, Dental Art focused on capturing the attention of their audience: mothers who want the best for their children’s teeth without invasive surgery.

“To achieve this, we made the simplest video possible in which we showed the results that are obtained when using the functional orthopedic treatment of the jaws,” says Walter.

Next, they refocused their ad copy – telling moms about all the unnecessary medical treatments they may be exposing their children to that don’t always correct the problem.

“We made our message talk about children being subjected to surgery, dental extractions, long post-operatives, all accompanied by a lot of pain,” explains Walter. “We end the message by saying that you can avoid all of this if you use a specific treatment.”

Next, Dental Art ran a Clicks-to-Messenger Facebook ad, with JSON, Comment Growth Tool, and ref URL because they knew people in Latin America don’t always follow the call to action and click the “send message” button, but may comment on the ad instead.

The customer service team would call those who gave their phone number. For those who didn’t give their contact details, they implemented a remarketing strategy.Later on, they implemented Manychat for WhatsApp, creating an entirely new flow and also including the ref URL in their ad copy.

“People usually send a direct message to the page, leave a comment or use WhatsApp communication,” he adds.

“Just over 20% – 850 people – of conversations were initiated and attended by the WhatsApp chatbot. People saw us on Facebook first, but communicated directly through WhatsApp when they saw that this channel was available.”

Using Manychat tagging, Walter and his team have been able to keep lead source attribution well-organized and funneled to Monday.com to nurture each lead

effectively.

“Managing and positioning this flagship service has meant having a lot of emotional balance for me and my wife, because we could not grow as we expected until we ran this campaign,” ads Walter.

The results

Since implementing Trilce’s CRM strategy with Manychat, Dental Art has grown their business, relocating their primary practice to a larger premises, opening a second office in another district of Peru’s capital, Lima, and expanding to a third office in one of the interior provinces.

“Since starting this strategy in 2021, we managed to grow exponentially by connecting very well with the public that interests us and managing to do the necessary follow-up to take them from leads to clients,” says Walter.

In fact, using these Manychat strategies, in a period of 60 days, Dental Art achieved these incredible results:

• 12,000% ROI for the clinic’s flagship service, functional orthopedics of the jaws.
• Up to 80% decrease in customer service times.
• A 90% to 95% decrease in the cost per message.
• A 5x increase in daily messages.
• Generate sales that are equivalent to 1.3 times higher than the average annual sales for the clinic.

“People travel more than an hour and a half from their homes to any of our three offices,” says Walter. “In Peru, it is very unlikely that a person would travel for so long to attend a dental consultation.

“On many occasions, our patients have traveled more than four hours just to be seen by us, and we believe this is a combination of factors, but also in part, due to our successful Manychat strategy.”

Key takeaways

To execute a successful Manychat strategy with CRM focusing on Clicks-to-Message ads and WhatsApp, consider the following:

• Capture the attention of your audience in your ad copy and creative. What is your audience’s pain point? What are their deepest desires? How does your business solve this pain point?
  
• Connect with your leads on the channel they prefer. Dental Art was able to have a 24/7 presence and respond to leads immediately, reducing their customer service time and boosting sales.
  
• Integrate your CRM with Manychat to supercharge your lead qualification and follow-up efforts. This means you can distribute leads among your customer service team, as well as know where they are in the path to purchase.

Focusing on these three important elements can help boost your ROI, reduce your customer service costs, and successfully map out leads within your funnel.

As Walter concludes: “the result was obvious; we were victorious!”

The post How Dental Art by Erika Elescano generated 12,000% ROI using Manychat in just 60 days appeared first on Manychat Blog.