So, how do you build a list of repetitive buyers and brand loyalists? With the ManyChat Shopify integration, you can engage with customers, build a list, and acquire repeat shoppers. From automated orders to segmentation, discover how the Shopify integration helps you keep your customers engaged beyond that first purchase.

How to Engage Shopify Customers on Mobile 

Notify Customers: Automated Order Updates

Customer satisfaction is a key driver for increasing loyalty. Your shoppers have already taken the biggest step in making their first purchase and are now filled with anticipation waiting for their goods to arrive. 

This is a great moment for you to begin building trust between you and your customers. Start by keeping your purchasers up to date on their order status by sending automated order updates through Messenger, SMS, or email. You can use these Shopify triggers to send the following updates:  

• Placed Order: send a confirmation message when a customer places an order in Shopify
• Fulfilled Order: sends a message when an order status becomes ‘fulfilled’ in Shopify

Here is an example of what your customer will see in SMS:

Note that there are two ways for a shopper to opt-in to receive order updates. They can opt-in through a ManyChat widget for Messenger or SMS that’s visible on your Shopify store. They can also provide their phone number or email address in the Shopify checkout experience. 

In both cases, your purchaser’s contact information will import to your customer list in ManyChat as a new contact. If the contact information matches an existing person in your list, they’ll merge in your customer list as one. 

Stay Relevant Beyond the Purchase: Segmenting Your Customers

Remember, your customer journey doesn’t end after their first purchase. Using ManyChat’s segmentation functionality can help you classify your shoppers based on their behavior in your store so you can send the right message to the right person at the right time—and, keep your customers engaged long after their purchase. 

Your customer’s purchase data, which includes total spent, total purchase count, and last order date from Shopify will import to ManyChat and appear on your customer’s contact card when they check out:

You can filter your audience with this data to send a VIP promotion to your top shoppers or a flash sale that will help bring inactive customers back to your store. You can also keep track of all your revenue metrics from Shopify in our ManyChat Analytics ‘Metrics’ dashboard, which are imported from your store automatically.

And don’t forget about the Shopify Catalog and the Shopify Coupon Campaign features. These tools can help you at any stage of your buyer’s journey.

Here are some ways you can use them: 

• Send a ‘Thank You’ with a personalized coupon applicable to a future purchase 
• Add a QR code to your product so customers can get additional product or offer details in Messenger
• Invite shoppers to join your loyalty program that offers discounts for reaching a certain amount in purchases
• Give a special discount in exchange for product feedback 

The possibilities to keep customers engaged after their first purchase and bring them back as repeat buyers are endless. The enhanced Shopify integration lets you continue to provide a better, more personalized mobile shopping experience to keep customers engaged along their entire buyer journey and become loyal customers—and eventually, a brand advocate.

Please note that the Shopify integration is available as part of our ManyChat Pro plan.

For more helpful tips on how to use ManyChat, please check out our free course.

The post Selling on Shopify: How to Engage Customers on Mobile appeared first on Manychat Blog.

The Shopify integration is a powerful tool to help you take your store to the next level. Whether you’re starting from scratch or looking to better automate your eCommerce marketing efforts, learn how you can use the ManyChat Shopify integration to its fullest potential. 

Recover Lost Sales: Abandoned Browse and Abandoned Cart Campaigns

About 89% of online store visitors don’t add anything to their carts during their first visit. They could be comparison shopping or simply got distracted and never checked out. We just launched several features to help you transform these shoppers into customers and abandoned carts into sales.

With the Abandoned Product Browse trigger, you can set up automated marketing campaigns on Messenger and SMS to help convert shoppers who viewed products in your Shopify store but didn’t take the next step. For example, you can share a welcome offer or show relevant products to help your customers find what they’re looking for.

With the Shopify Product Catalog feature, you can send product recommendations based on your buyer behaviors. 

In addition to sending reminders, you can entice your shoppers to complete their purchase with Shopify Coupons feature that is synced with Shopify and lets you personalize the coupon with the customer’s name or any custom field. 

Together Abandoned Cart Reminders, Abandoned Product Browse, Shopify Product Catalog, and Shopify Coupons are a powerful combination to help you recover lost sales. You can automatically connect with shoppers with timely and personalized messages to capture their attention at exactly the right moment during their shopping journey.

Build Your Customer List: Website Widgets and Shopify Customer Data

A customer list is vital to growing your online store. This is your opportunity to build long-term relationships for repeat buyers. And gathering information to grow your list is easier than you might think.  ManyChat’s website widgets make it easy to collect information from visitors to your Shopify store so you can follow up with order updates, product suggestions, special offers, requests for surveys or even automatically answer common customer questions. You’ll be able to customize the message, timing, and placement of any widget on your Shopify store with no coding required.

ManyChat will also import contact information for your customers if they’ve completed their purchase on your store and have opted-in to receive communications through Shopify during checkout. This means that you’ll still be able to message your buyers, even if they didn’t opt-in through a ManyChat website widget.

And with Customer Data Sync you’ll be able to segment your audience based on Shopify purchase data that’s automatically updated in ManyChat every time your customer creates an order, completes the checkout flow, or buys something. By segmenting your customers you can offer personalized services like free-warranty for high-ticket items to drive sales or send personalized product suggestions to help increase order value.

Please note that the Shopify integration is available through third parties like Make & Integromat.

Whether it’s to recover lost sales or collect data with ease, the Shopify integration will allow you to create a unique mobile shopping experience that helps you engage and drive sales throughout the buyer’s journey on your Shopify store. 

For more helpful tips on how to use ManyChat, please check out our free course.

If you’re a current ManyChat user, connect your store here.

Resources

• How to Connect Shopify with ManyChat
• How to Grow Your Shopify Store
• Drive More Online Sales With the ManyChat Shopify Integration

The post How to Use the ManyChat Shopify Integration appeared first on Manychat Blog.

And now you can do this in ManyChat with just a few clicks.

Our newest update lets you easily create customer segments so you can maximize your chat marketing with precise targeting that helps you better connect with your shoppers.

What is a customer segment?

Segmenting customers is critical to any successful business. On ManyChat, you can use Tags, Custom Fields, and System Fields to filter your audience based on their behavior, location, and demographics.

System Fields, like gender and “Last Interaction,” are automatically recorded by ManyChat for customers who chat with you through Facebook Messenger. Tags and Custom Fields you’ll have to create yourself and then apply to customers either manually from the Audience tab or automatically by using an Action Step inside of Flow Builder.

For example, say you want to send a text message about a new sale to men who recently interacted with your page. Additionally, you only want to offer it to people who gave a positive review and opted-in to receive sale notifications by phone. 

To target this set of customers in ManyChat, you can apply filters for the corresponding System Fields, Custom Fields, and Tags. In the Audience tab, it might look like the below:

Check out the “Create Segment” button on the right-hand side of the Audience tab. With this you can save several filters as a customer segment.

Why care about segments?

Saving a segment will save you a ton of time! Rather than setting up each filter individually, you can apply them all at once.

It’s also a great way to easily remember important audience segments that you want to engage with regularly.

Once you have a few segments built, you can mix and match them the same way you would with other filters. This lets you apply really precise targeting in only a few clicks.

In the above example, you can combine the segment “Recent High Reviews” with another segment of people who are “High-Value Customers.” This can consist of people who have made multiple purchases or tend to buy more profitable products.

By applying two segments, you can quickly identify a highly valuable set of customers that are part of both.

[Ven Diagram of Two Segments Overlapping]

How to create a segment

First, you’ll want to create the filters you want to include in your segment. To apply a filter in the Audience tab, click on “Filter” and then “+ Condition” and select the System Field, Tag, or Custom Field you want to filter by. 

Depending on the type of field you choose, you’ll be asked to specify how you want to filter it. 

For tags, it’s as simple as “is” or “isn’t” (IE is the person tagged or not). For Custom Fields and system fields, it may be text-based (like “contains”), number-based (like “greater than”) or time-based (like “less than 10 days ago).

Once you have your filters set up, building a segment is easy! Just hit “Create Segment” and give it a name.

Once you have created your segment, you’ll be able to use it anywhere you’d use a filter — like in conditions, rules, and building broadcasts.

Updating a segment is just as simple. Let’s say you want to narrow your existing segment even further to just people who like dress shoes.

All you have to do is click the segment, add or remove a filter, and hit “Update Segment.”

And that’s all there is to it! Use ManyChat Segments to target your customers precisely and send them exactly what they want. That means better experiences for them and a better ROI for you! 

Not sure about what segments to build? Check out our other article on 4 Awesome Customer Segmentation Examples (And Why They Work). Or check out our whole list of blogs on segmenting.

Note: ManyChat Segments is available to ManyChat Pro. Learn more about Pro here.

The post Creating Customer Segments with ManyChat appeared first on Manychat Blog.

Since SMS is instant and interactive, it’s the perfect channel to help you do this. And since, text messages are now full of pictures, emojis, and gifs, businesses are catching on to this trend. With multimedia messaging offering a 55% boost to engagement, companies are becoming much more visual in conversations with their customers. 

This is why we are making it possible for you to send multimedia messages when you use ManyChat SMS. With the new MMS functionality, you can now share product photos, coupons, or just give your customers a laugh with a funny gif.

Read on to find out how you can use multimedia messaging to promote your products in a creative and memorable way.

Make shopping easy with images 

Send a photo gallery or a 360 tour of your product catalog to help your customers quickly find exactly what they are looking for right in the palm of their hand. 

Stay in touch during special moments

Who doesn’t like receiving a special note to celebrate a special occasion? Let your customers know you care. Send a cute gif with an easily redeemable coupon code to them know you are thinking of them on their birthday or the anniversary of being your customer.

Setting up Multimedia Messaging in your ManyChat Account

Please note that multimedia messages are available for Pro accounts that have enabled SMS. SMS messaging is available in the United States and Canada and multimedia messaging costs 2 cents per message in addition to your standard messaging rates.  

You can review how many multimedia messages you have sent in the dashboard section of your account under the title ‘SMS’ and you can review your SMS fees in your billing details under ‘Settings.’

To set up multimedia messaging, follow these steps: 

1. Log in to your ManyChat account and enable the SMS channel in your ‘Settings’
2. Create a subscriber phone number list. To learn how to collect phone numbers, please visit this Knowledge Center article   
3. Click ‘Flows’ in the left navigation bar and create an SMS flow 
4. Tap on the Image icon in SMS node
5. Choose an image or gif. Note that file size must not exceed 5MB
6. Publish your SMS flow 

With enhanced visualization, you can create a much more interactive and memorable shopping experience for your customers — filled with photos, easy-to-redeem coupons, and gifs. Let your personality shine while making it easy for your customers to buy from your store.

Disclaimer: This information is provided for educational purposes only and should not be relied upon as legal advice. Please always consult your own attorney before engaging in text marketing.

The post SMS Tool Now has Multimedia Messaging appeared first on Manychat Blog.

From ads to banners, emails to SMS, communication happens in different mediums. However, with two billion people using mobile messaging to communicate, text messaging can help you reach new customers, connect with your current customers, and deliver a better mobile shopping experience. 

With this in mind, we launched the SMS widget and the eCommerce dashboard to help you drive more revenue for your online store while helping your customers shop. About nine out of 10 consumers prefer to communicate with businesses through text messages, whether through alerts, reminders, or back and forth communication.

The ManyChat SMS widget helps you connect with your customers on the channel that matters to them most. The eCommerce dashboard helps you measure and understand exactly how your marketing campaign is performing in terms of revenue. 

Take the conversation to the phone with the SMS widget

As customers are shopping on your online store, the SMS widget lets them share their phone numbers and opt-in to receive text communications. The phone number will be saved in your ManyChat account so you can follow up with order confirmations, shipment notifications, sales and promotions, and back-in-stock product updates. You can even answer customer questions through automated and interactive text messages.

Understand what’s working with the eCommerce Dashboard

The new eCommerce dashboard helps you track key metrics for your store right in your ManyChat account. Now you can measure overall earnings, average revenue, and purchase count per buyer as well as unique buyers you can easily understand what products sell best with which types of customers.

How to set up the SMS widget 

Please note the SMS widget is available as part of the ManyChat Pro plan. You can visit our pricing page to learn more about ManyChat pricing options. SMS messaging is available in the United States and Canada and standard messaging rates apply. 

For step-by-step instructions on how to set up the widget, take a look at the video tutorial below. As a bonus, if you’re a new customer or would like to add the widget to your Shopify store, we’ve included steps on how to set up your ManyChat account and how to use our native integration with Shopify. 

Here’s your step-by-step instructions to add the SMS widget to your online store: 

1. Sign up or log in to your ManyChat account
2. Connect to SMS on Dashboard
3. In your ManyChat dashboard, select ‘Growth Tool’ and click on ‘New Growth Tool’ in the top right-hand corner
4. Select ‘SMS Modal’ and customize your widget 
5. Click ‘Submitted State’ to customize your ‘Thank you’ screen
6. Click ‘Opt-In Actions’ to customize your ‘Opt-In’ options 
7. Click Setup to install javascript and complete your set up 
8. Add your site link in “Setup Your Websites” section 
9. Copy ManyChat widget code and paste it on your website
10. Click Save to activate SMS widget on your store
11. If you’d like to add the SMS widget to your Shopify store, review these instructions for how to connect Shopify with your ManyChat account

We hope the new SMS updates will help you stay connected and touch with your customers. If you have any questions or need advice on how to best use SMS for your business, head over to our Facebook Community, and start a conversation. Our product managers and community are here to help you get started. 

For more helpful tips on how to use ManyChat, please check out our free course.

The post Announcing SMS Updates to Enhance Your Online Store appeared first on Manychat Blog.

Meta introduced the One-time Notification (OTN) in 2020 to give you the ability to broadcast and contact your subscribers one time beyond 24 hours as long as they give you explicit permission.

One-time Notifications are perfect for:

• Back in stock notifications
• Sales
• Sending Coupons
• And sending any sorts of time-sensitive reminders. 

Note: In 2022, the Recurring Notification was released to give customers the ability to receive messages on a recurring basis. If you are looking to send recurring broadcasts and/or messages to your customers on a more frequent basis than one-time, the Recurring Notification option is better which allows you to re-engage on a daily, weekly, or monthly basis. Read more about the Recurring Notification here.

Here’s an example of the OTN in action:

Here’s Facebook’s example of a useful OTN Situation:

Like Message Tags, One-Time Notifications do have some specific rules:

• No Deception – The message that you send using an OTN must match what a user agreed to receive.
• No Incentives – You can’t give subscribers something of monetary value or equivalent in return for signing up to receive an additional message. However, the message they sign up to receive can be valuable, IE a notification when a specific item goes on sale.

Implementing One-Time Notifications from Start to Send

Follow these three steps to get started with OTNs, get access, request an OTN permission from subscribers, and then begin sending your OTN messages.

Applying For One-Time Notification Access

To begin using One-Time Notifications, you’ll need to request permission to access it in your page settings under “Advanced Messaging.”

In most cases, OTN permission will be granted instantaneously.

Requesting A One-Time Notification permission From Subscribers

Once you’ve gained access to One-Time Notifications, you’ll see a new message block option appear in Flow Builder called “OTNR” (it stands for One-Time Notification Request).

After selecting the “OTNR” message block, you will be asked to select or create an OTN Topic. Creating an OTN Topic is just as easy as building a new custom field, tag, or conversion event. Note that the OTN Topic name won’t be sent to Facebook, so it doesn’t need to perfectly match the content – feel free to use whatever naming conventions work for you.

When building the OTNR block, you will be able to customize the main text, but Facebook Messenger restricts us from updating the text on the button. It will always say “Notify Me”. It will also be rendered in the subscriber’s language in the Messenger thread.

Once you have your topic set, add your new OTN Request to your flow wherever it’s appropriate. Some scenarios in which an OTN can be useful include:

• When a subscriber requests an item that is out of stock
• When a subscriber wants an update about an upcoming event (when tickets go on sale for example)
• When a subscriber indicates they’re interested in a future sale, promotion, or sweepstake
• When a subscriber wants to receive a specific piece of content that isn’t ready for distribution yet
• To extend drip sequences that have longer than 24-hour delays between each message. If your subscribers keep agreeing to the next part of the sequence, you can keep sending

Sending A One-Time Notification

Using an OTN to send a message works similar to adding a message tag. On the first message of a flow, select a One-Time Notification Topic as the Content Type.

This will bring up a list of your existing OTN topics. Select the one that corresponds to the message that you want to send

Once applied, the OTN works like any other message tag: It allows you to send the message outside of the 24-hour window (to subscribers who have opted in). Consider one important caveat, though: you may only send a single message block when using an OTN. To send any additional messages, a user must interact with your first message.

So make sure that your OTN message:

1. Delivers the content that a subscriber requested in the first message
2. Offers a compelling reason to interact with your brand and open up the 24-hour window

More Details About One-Time Notifications

Beyond the how-to, there are a few other useful things to know about OTNs.

Accumulating One-Time Notifications

While one-time notifications can only be used once (as the name might imply), you can accumulate multiple OTNs for a single subscriber. The catch is that each one must be requested separately. So if you have five different things you want to send a subscriber, they’ll need to agree to each one individually.

The same is true if you want to remind a subscriber about the same topic on multiple occasions — they will need to agree to each reminder. For example, if a subscriber wants to receive a reminder about an upcoming sale one day before and one hour before, each of those notifications must be agreed to separately (but both could use the same OTN Topic inside of ManyChat).

One-Time Notification Content

The message that you send using an OTN is limited to a single content block, but the type of content that you send is not limited. That means you can send over text, an image, card, gallery, video, audio, or file.

Inside the 24-Hour Window

ManyChat will automatically default to standard messaging for subscribers who are inside of the 24-hour window. That means if someone grants you an OTN, but receives that message within 24 hours of their last interaction, you’ll still keep the OTN for future use.

Previewing An OTN Flow

When you preview a flow that uses an OTN using ManyChat “Preview” feature, it will not actually use the OTN. Instead it will be sent as a regular text block with the button. We made this to avoid problems with Facebook’s OTN abuse monitoring in situations of extensive Flow testing when you naturally might send numerous OTNs to yourself within a short timeframe.

The post How to Use One-Time Notifications for Facebook Messenger appeared first on Manychat Blog.

Fielding questions manually and sending abandoned cart messages via email can be helpful, but ManyChat can also help Shopify store owners save time through Chat automation — and please customers on the channels they prefer. 

This integration through third parties like Zapier and Make help deliver a frictionless omnichannel customer experience in your online shop in just a few clicks — saving you time and resources.

You can also send abandoned cart reminders via text, showcase products inside Messenger, deliver fulfillment emails, and other functions to keep customers informed and at ease.

What you can do with the Shopify Integration

Here are a few ways you can grow your Shopify store with ManyChat: 

1. Help customers find what they need

Facebook ads integrations let you connect with people, answer questions, surface products, and send them to a product listing in your store. 

ManyChat ads let you build and send ads to lookalike audiences based on a specific set of subscribed customers, such as people who: 

• Received an “order placed” message
• Specified interest in a particular product
• Are likely to buy using a coupon

Sponsored messages can turn every conversation into the equivalent of an email lead — but with higher open and CTR rates. 

Comments Growth Tool can help you grab subscribers from a boosted post on Facebook with an eye-catching product image. 

2. Communicate at the right time, on the right channel

With ManyChat’s chat automation tools, you can talk to your customers anytime, any place, and on their preferred channels, be it Messenger, SMS, or email.

Personalizing your marketing communications and sending customers the right message, at the right time, in the right place paves the way to successful business-consumer relationships.

You can delight your customers by sending helpful product follow-ups, collecting their feedback, re-engaging with cold customers, and more. Then you’ll be in a better position to bring them back into your store and start recommending more relevant products for them. 

3. Recapture lost sales

You can automatically send abandoned-cart messages on Messenger, SMS, and email to customers who didn’t finish their purchase. 

4. Turn store visitors into subscribers

Place an Overlay Widget on product pages or Add-to-Cart pages. Add Customer Chat to answer questions about individual products. Create the message, timing, and placement and add it to your Shopify store to grow your lists. No coding required. 

How Shopify Integrates with ManyChat

ECommerce marketers can now provide better shopping experiences for their customers by using these ManyChat features: 

Add Growth Tools to your Shopify store

Grow your lists by adding one of seven different Growth Tool widgets to your store, including sticky box pop-ups, page takeovers, or floating bars. You can even add Customer Chat to help answer customer questions and offer product recommendations along the way. 

Automated fulfillment message triggers

When someone places an order, you can automatically send fulfillment messages that will keep customers informed about their order. With Shopify and ManyChat, you can send:

• Placed Order: triggers when a customer places an order in your store 
• Fulfilled Order:  triggers when an order status becomes ‘fulfilled’ 

Omnichannel abandoned-cart messages

With ManyChat, you’ll be able to effortlessly recover lost customers after they abandon their carts by sending them messages on Messenger, SMS, and email. You can also grab their attention by adding a gallery of the products they left behind. 

Resources

• Add ManyChat Widgets to Shopify Store
• How to Build Automations with Shopify

Want to connect your Shopify store with ManyChat?

The post Drive More Online Sales with Shopify Integration for ManyChat appeared first on Manychat Blog.

Then we took it one step further – building out our own pixel so that you can connect those ManyChat conversations to conversions on your website.

Let’s take a quick look at the different parts of ManyChat Analytics which is available with your ManyChat Pro subscription.

Conversion Types

ManyChat Analytics supports five types of conversions at the moment. There are three that are automatic, and two that you can customize to fit your needs.

Buy Button Conversions 

ManyChat Analytics will automatically identify in-Messenger purchases through a buy button as a conversion — logging the total cart value as “earned” revenue for the flow where the purchase happened. Use this conversion type to determine which flows are bringing you the most revenue from purchases inside of Messenger.

Contact Collection Conversions 

Any time you collect an email address or phone number as a system field, it will be counted as a conversion in your flow. Use this conversion type to find which flows are the best at helping you collect leads or build your contact list.

The best way to gather contact info is with a “User-Input” step. Make sure to toggle on the “system field” option and confirm your subscriber’s consent to receive messages on another channel.

Shopify Conversions

If you use ManyChat’s Shopify integration, we’ll automatically record revenue when someone clicks through on a flow that starts by using the “Shopify Abandoned Cart” trigger. This will help you quickly tally the revenue you rescue by combining ManyChat with your Shopify store.

Action Step Conversions 

Action Step Conversions are customizable conversions that you can insert anywhere an Action step would normally go. You can also assign a specific revenue value to any Action Step Conversion. This value will be attributed as “earned” revenue to the flow every time a conversion is recorded.

Use Action step Conversions to record other key moments in your flows that you want to quickly compare. This is important for businesses that have more than one step in their conversion funnel. 

For example, imagine you’re a gym that uses a 7-day challenge as a key tactic in getting people to join. While opting-in for your Messenger content doesn’t equal a sale, it’s still an important conversion moment on the way to becoming a customer. You would definitely want to test different flows and growth tools and compare which has the highest conversion rate for the 7-day challenge.

Pixel Conversions

With the ManyChat Pixel, you can connect people who click through to your site from a button on Messenger to their actions on your website. When subscribers convert on your website, it will be recorded and attributed to the flow that they came from.

Pixel conversions are great if you are only able to sell your product or service on your own website. Now you can connect those conversions directly to the flow that prompted them. And remember, just like action steps, a Pixel conversion doesn’t have to be a sale. It could be filling out a lead form or viewing a certain page that indicates interest to convert in the future.

Get started by going to Automation → Pixel and grabbing your pixel code.

Installing the ManyChat Pixel, like any tracking code, takes a little bit of effort. You can read up on how to do it here — it’s worth it!

How to View Analytics

Now that you’ve got your conversions set up, it’s time to take a look at what’s working and what isn’t. We’ve added some new items to existing dashboards as well as an entirely new metrics dashboard.

The Metrics Dashboard

A new tab called “Metrics” is now available in your dashboard on ManyChat Pro. Just click the tab to see an overview of revenue and specific conversions across all of your flows. 

The metrics blocks located above the charts display these key metrics that represent the health of your business in your selected currency:

• Earned shows the total revenue earned for the specified time period.
• ARPPU (Average Revenue Per Paying User) shows how much revenue you’ve made from a unique paying customer (we call them “buyers”) for a specified time period. Use it to compare your marketing expenses so you can understand if your strategy is leading to success.
• APC (Average Payment Count) shows your sales retention rate of a buyer by displaying the average number of purchases each unique buyer makes for the specified time period. For example, if your APC =1, this means that you’re averaging one purchase per unique buyer. A higher APC means that your buyers are making repeat purchases, indicating loyalty to your business.
• Sales show the total number of sales made for the specified time period.
• Buyers show the total number of unique buyers who have purchased a product for the specified time period.

If you’re a Shopify user who has connected their store to ManyChat with our native integration, your Shopify metrics will be pulled directly from your store into the metrics dashboard automatically. 

The revenue graph shows the total amount of revenue generated from each day, combined across all flows. 

The Conversion Events Graph lets you explore specific individual conversions. This will help you figure out what is driving revenue and understand progress on non-revenue goals like contact collection or moving subscribers deeper into your sales funnel.

Both graphs can be configured for a specific period of time. This is really helpful to get an overview of results from a single campaign that ran for a month, week, or a couple of days.

We’ll be adding more options to this tab over time.

Highest Revenue Flows

We’ve also added a new section to the Bot Overview tab on your dashboard to display your highest grossing flows. It will automatically show the flows that are earning the most revenue for your business.

Right next to the “Most Profitable Flows” section will be the cumulative total revenue earned to date (“Earned” above) and the total number of conversion events that contributed to that revenue (“Payments” above).

Flow Specific Analytics

Beyond the overviews in your Dashboard, we’ve made it easier to look at earnings from individual flows. When looking at a published flow (but not in editing mode) you’ll be able to see summary statistics for the flow. This includes the total number of unique subscribers, the number of times it was sent, revenue earned, and contact information collected. Between these stats, you can quickly understand the overall value that a flow is generating for your business.

By clicking an individual message step, the statistics will update to include delivery rates, open rates, click rates, and a new metric we call “Starting Step Conversion Rate.” This gives the conversion for the number of people who reached a particular step after starting the flow. (The denominator here is the unique subscribers who started the flow, so if someone returns to the flow more than once and doesn’t convert, it won’t lower the conversion rate).

The Starting Step Conversion Rate is useful for comparing how different subscriber choices or A/B tests impact subscribers reaching a certain point in the flow. For example, say you’re measuring which coupon options motivate your subscribers to opt-in to receive content updates via SMS. You can run an A/B test inside of your flow with different incentive options, and then see how many people opt-in for each path.

The example above is intentionally simple, but imagine if there were several steps on each path where users could drop off. As a flow grows in complexity, the Starting Step Conversion Rate becomes useful to quickly determine which paths are performing best.

Finally, we’ve added an “earned” column to flow folders so that you can quickly compare the revenue generated between different flows.

More Coming Soon

All this is only the beginning! We plan to keep making ManyChat Analytics more robust – and when we do we’ll come back to this article and update it to fit. Some items we’re working on right now to look forward to:

• Using Custom User Fields or Bot Fields as a conversion value inside of a custom conversion (Action steps).  
• Using custom conversions as a part of Rule-based automation

Can’t get knee-deep in insights because you don’t have ManyChat Pro? Upgrade today!

The post Product Update: ManyChat Analytics, Conversion Tracking, and the ManyChat Pixel appeared first on Manychat Blog.

We hope you’re just as excited as we are about our groundbreaking launch of SMS & Email blocks in Flow Builder, but we wanted to make sure you caught some of the other amazing updates that came out during Conversations 2019.

To catch even more detail, watch our CEO, Mikael Yang, give his keynote with all the product updates and where the future of Messenger Marketing is headed. 

The ManyChat Mobile App

Live on the App Store, the ManyChat Mobile App! Stay in touch with your customers using our Live-Chat-to-go option. From your iPhone you can now:

• Monitor and respond to chatter on all of your pages
• Turn on and off admin push notifications
• Manage subscriber data
• Pause or resume automation
• Add a subscriber to a sequence
• Attach photos to your conversations

With the ManyChat Mobile App businesses can focus on messages to their page that matter, rather than all the clutter Messenger may send their way automatically.

ActiveCampaign Integration

Less time Zapping, more time campaigning! With our ActiveCampaign integration send contacts to ActiveCampaign. Just integrate your account and use the “ActiveCampaign Actions” option.

Shopify Abandoned Cart Integration

Don’t let revenue escape! Entice customers on your Shopify Store to subscribe to your page on ManyChat. Then send reminders to abandoned carts on Messenger, Text, or Email.

Here’s an example of what a flow for abandoning your cart might look like:

See what it feels like by trying to buy something. Then leave it on the ManyChat Swag Store (but then go back and buy a darn shirt, charcoal rules).

PayPal Integration

To date, we’ve only had Stripe as an option for purchase inside of Messenger, but Stripe only works in 34 countries.

We’re dramatically expanding user access to sell products online with our PayPal integration. Sell in more countries without wasting the subscriber’s time by filling out credit card details.

Just connect your PayPal Business account and your Pay Button will upgrade.

Dashboard Updates

Your dashboard is getting an update, and it’s more than just an ad for the conference! Scroll down below your subscriber’s graph to see a bit more about what’s going on in your bot — typical languages of subscribers, gender profile of subscribers, content totals, recently added subscribers, and recently updated flows.

New Filter Condition for Facebook Compliance

We added a new filter called “Messaging window segment” to help you quickly target subscribers who:

• Interacted with your bot in the last 24 hours
• Are eligible for a follow-up message 
• Or are outside of 24 + 1 rules.

With Facebook’s recent update to broadcasting rules, we want to make it easy to target your subscribers and remain in compliance. This will help you quickly determine which subscribers are eligible for promotional and non-promotional messages.

The new filter will appear in the “System Fields” section in most places where can you use a condition to segment your audience.

Simpler Sponsored Messages

Now that you’ve identified who is and who isn’t eligible for a follow-up, it’s time to go get those subscribers who have gone cold! Facebook provides a way to do this with sponsored messages, but it can be a process inside of ads manager.

For ManyChat users, sponsored messages often operate as a replacement for a broadcast. So, we’ve made it just as easy to send a sponsored message from the Broadcasting tool. 

Another big advantage of using ManyChat for sponsored messages is that you can target subscribers based on ManyChat conditions giving much more granular control of which subscribers receive your message. Just like a regular broadcast, your sponsored message will go to exactly who you want.

Create your Sponsored Message in 3 simple steps

Choose Your Ad Account

Build Your Message

Define Your Audience, Budget, and Timing

When you hit publish we’ll instantly construct the ad on Facebook and link it to the sponsored message on ManyChat. Watch its performance in your Paid Messages tab, or click the link to check it out in Ads Manager.

Default Comment Growth Tool

A lot of users love the Comment Growth Tool, but setting it up for every social post can be a pain, especially if you’re using the same flow most of the time. 

So we’ve made it easy to connect a single growth tool to all of your posts. When configuring a Comment Growth Tool, change “This growth tool will work with” to “All Posts.”

Note that using a Default Comment Growth Tool won’t stop your specific comment growth tools from working. Those will claim priority and send instead on the posts they are assigned to.

Google Sheets Integration: Update Existing Rows

We’ve added a new Google Sheets Action that will allow you to update existing rows in a sheet. When selecting an action, choose “Update Row.”

This will open the regular prompt where you’ll select the spreadsheet and specific worksheet. Then you’ll need to choose a lookup column (in the case below we use email addresses) and match it to the appropriate field (lookup value) in ManyChat.

From there just choose the ManyChat data you want to send to the worksheet’s columns.

LiveChat: Send A Flow

Do you ever find yourself answering questions that a user could have easily found in the bot? Maybe you want to have a canned response ready for a specific question your team may receive. Or a user’s request requires that they fill out some information that you’d rather save as custom fields (returns, for example).

All of these situations call for a flow, and now it’s super easy to initiate one. Just look for the “send a flow button” at the bottom of your Live Chat screen.

It will pop open a search menu to find the flow you want, then send away!

Ad-Based Filtering

We want to make millions of dollars flow through ManyChat Ads even more effective, so we introduced a new filter condition to let you segment subscribers by the ad they clicked to enter your bot.

This will make it a lot easier to follow-up with more personalized content or tailor a flow based on the ad that a user clicked. We’re so excited about this feature, we even made it a one-click filter in the Audience tab.

Tag and Custom Field Dependency Checks When Deleting

Ever accidentally delete a tag that was actually important? Now you’ll receive a warning when trying to delete one that’s currently used somewhere in your bot.

Bulk Delete Flows

Now when you delete a folder you’ll have the option of deleting all of the flows inside. Hooray, deleting efficiency!

Better Conditions

We have several cool updates to conditions to talk about!

Case Sensitivity Options

Previously, conditions were always case sensitive. Users told us that created some issues because subscribers could be unpredictable with the use of capital letters. Now by default conditions will not be case sensitive, but if you want it, you can turn it on.

Quick-Search Fields

If you have a lot of tags, custom fields, or bot fields, it can take a while to find what you’re looking for. We’ve added the quick-search function to conditions to help you get there faster.

Current Time Conditions

We added a new condition for “current time” to help your bot react to the current time and date. “Current time” here refers to the current time of the bot admin who is setting up the flow. So if you’re in California, “current time” is based on UTC – 07:00.

Use the “between” current time condition to specify responses for certain hours of the day (like setting regular business hours). 

Use the “after” and “before” conditions to set a specific date range for flow responses (like a contest entry period or limited-time sale). 

Multiple Conditions In One Block

Now you can put multiple conditions and routing lines all inside of a single condition block. This will help make the bot organization less messy. 

Example: Let’s say you want to give your customers varying discounts based on how many “loyalty points” they have from prior purchases. In the prior condition system, you would need to chain several condition blocks together in order to create this logic. It works, but it’s not very pretty.

With our improved condition block, you can combine all four blocks into one for a cleaner bot. Take a look:

Building it is easy. Instead of creating a new condition block and connecting it, just click “Check Another Condition.” The logic flows the same way as before. “If not” means if the first condition is not met, check the second, then the third, and so on. There’s also a duplicate button so you can skip choosing the condition and just update the value!

Reorder Steps In Conditions

Now that we’ve put all these conditions into one block, we want to make them easy to manage. Quickly reorder your conditions by clicking on the up and down arrow on the right of each condition and dragging the whole condition to a new spot in the order.

Customize Date and Number Formatting

Choose your own date or decimal destiny. Now you’ll be able to determine how dates display in message blocks (mm/dd/yyyy vs yyyy/mm/dd) and the number of decimal places calculated fields will reach before rounding. Look for an extra formatting field when placing variables in a message.

Coming Soon

Faster Flow builder

Flow Builder is about to get faster, like WAAAY FASTER. Especially for bigger and more complex flows. For example, a flow with 50 blocks on an average computer might flow to about 3 frames per second. In the new flow builder, we would see 50 frames per second on the same hardware.

We’ll spare you the details on how we did it, just remember that we’re the best at visual marketing tech. 

New Flow Builder Design

We’re bringing more speed AND more style to Flow Builder. Get ready for a 600 percent more beautiful interface coming your way soon. Plus, it supports Facebook’s recent design updates.

Ready to test out these new features and updates? Get started today!

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