In the ever-evolving world of digital marketing, leveraging a robust contact list can be the game-changer for your business. Manychat offers a unique platform where Contacts from various channels converge, creating a powerful tool for personalized and efficient communication that will supercharge your sales.

This guide will navigate you through the nuances of managing Contacts in Manychat, providing pro tips on acquiring, managing, and optimizing these contacts for your business’s success.

What are Contacts in Manychat?

This is the name given to the list of users who have contacted your business and are stored in your account for livechat use, broadcasting, and marketing campaigns.

Keep in mind these are not the same as your social media followers, your Contacts are the people you’ve had a conversation with on your DMs after you have connected Manychat to one of these channels.

Contacts are not limited to just one platform; they encompass a diverse range from Facebook Messenger, Instagram DMs, to WhatsApp. But it doesn’t stop there; email and SMS Contacts can either stand alone or be integrated as additional contact points alongside your social media Contacts.

This multi-channel approach ensures a comprehensive marketing strategy, reaching your audience where they are most active and allowing your business to craft highly personalized campaigns.

Acquiring Contacts like a Pro

The art of acquiring and converting Contacts involves a blend of strategies! Our most successful Manychatters use a mix of the following methods to guarantee a higher rate of contacts on their account, with the advantage that by using Manychat, scaling your lead acquisition has never been easier:

• Organic Strategies: using the free entry points to your chats can help you grow your list to never before seen heights without breaking the bank! Here are some of our favorite:
  • Leverage comments automation to engage with users and add them to your Contact list, this will help anyone who comments on your posts or reels to start a conversation with you
  • Turn on your story mention replies on IG, and message anyone who has mentioned your business on their stories
  • Use the power of Instagram Live automations, so whoever comments on your live video can get an automated sequence of messages about the topic you are discussing
• Meta Ads: Utilize Manychat’s collaboration with Meta to run targeted ads. Our free webinar on using the Meta Ads Manager like a pro is an invaluable resource that can turn you into an expert without breaking the bank! Our favorite type of ad is called CTX, or Click to X! What does the X stand for? Well, any channel you want it to, of course:
  • Click to Messenger or CTM: these types of ads make it so that anyone who click the button on your ad will be taken to a conversation with your business via Facebook Messenger. Our native integration to CTMessenger means you can trigger an automated chat about your promo from the get go!
  • Click to Instagram Direct or CTDM: Just like on FB Messenger, these ads open up a conversation with your Instagram Profile, with the added value that thanks to our automations you can also check who follows you and who doesnt before triggering a message, allowing you to give extra incentives to those new Contacts that dont follow your page yet.
  • Click to Whatsapp or CTWa: this type of ad is special and unique in the fact that you can have it on BOTH Instagram and Facebook, but the difference is that when the lead clicks on the ad button, a Whatsapp conversation will open on their app with your business. If your Contacts chat heavily on whatsapp, this is the type we recommend the most.

• Website Widgets & External Links: Embed Manychat widgets on your site to convert visitors into Contacts seamlessly with easy to embed HTML buttons. You can also have links via our Ref URL trigger all over the place to ensure your contacts can find simple ways to contact you, or even embed a chat bubble on your site that immediately shows a Facebook Messenger modal!

Managing & Filtering

After acquiring contacts in your ManyChat account, effective management, filtering, and segmentation becomes essential. This can be achieved through the use of tags and custom user fields, which are powerful tools for organizing your contacts and tailoring your communication strategies.

• Tags: Tags in ManyChat are labels you can assign to your contacts based on their behaviors, preferences, or any other criteria relevant to your business. For example, you can tag a contact as “Interested in Product X” or “Attended Webinar.” These tags help in segmenting your audience for targeted campaigns. Learn more about using tags effectively on ManyChat’s Blog.
• Custom User Fields: Custom User Fields are akin to personal data slots where you can store specific information about a contact. This can range from basic information like age and location to more complex data like purchase history or customer preferences. Custom User Fields enable you to personalize communication and segment your contacts based on detailed criteria. Discover how to best utilize Custom User Fields in your strategy here.

Retargeting: Mastering DM Lists

All three channels (Facebook, Instagram, WhatsApp) offer DM or marketing lists that Contacts can opt into. Effective contact management involves setting up rules or automations to encourage new contacts to join these lists. Whether it’s for exclusive discounts or event updates, these lists are vital for future engagement. Facebook Messenger now offers this feature for free, Instagram is in open beta, and WhatsApp operates on a pay-to-play model.

Deleting Contacts: Keeping Your List Valuable

Maintaining a clean and effective Contact list is crucial. We recommend removing Contacts who haven’t opted into any retargeting options after a certain period, a good rule of thumb is 3 months. You can read this article here for more information on how to delete Contacts that have no value to your business.

Another way of effectively reducing the number of contacts is by manually merging them once you have identified two Contacts are the same person! Read this article if you would like to learn more about this feature.

By mastering these aspects of Manychat, you can transform your Contact list into a dynamic and powerful tool for your business, driving engagement, and fostering lasting customer relationships.

Looking for inspiration? Check out these other creator success stories using Manychat:

• How Conquista Tu Mundo with Johnny Abraham leveraged Manychat to drive $15,000 in launch sales in 20 days
• Jenna Kutcher’s 3 Easy Instagram Sales Strategies That Generated $900k – Organically
• Amy Porterfield’s 3 Powerful Instagram Strategies

The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary*

The post Contact Management Guide: Pro – Maximizing Your Manychat Contact List appeared first on Manychat Blog.

Manychat has a native Hotmart integration that you can connect in a few easy steps.

Here, we’ll show you the steps to connect your Hotmart to your Manychat account, so you can start selling and promoting your Hotmart products on Instagram and Facebook right away.

What is Hotmart?

If you’re new to Hotmart, it’s an all-in-one platform for digital creators and entrepreneurs to build and sell digital products, including online courses, memberships, subscriptions, events and eBooks.

As a global tech and education company, Hotmart is a leader in the digital product market offering a complete ecosystem for creators, affiliates, and online course buyers. They have more than 370,000 registered products, 26 million users, sell products in more than 185 countries.

How does Hotmart work?

Here’s how Hotmart works:

• Creators who have expertise in a certain area creates a product (like an online course or an eBook) and sells it on Hotmart.
• Affiliates who have a large online presence help promote and sell this product to their audience in exchange for a commission.
• Buyers purchase the product on Hotmart, via the search page or clicking on a creator or affiliate link.

How does Hotmart help creators?

Hotmart helps creators build their first product, monetize it, and distribute it. There are also detailed analytics, so they can track their progress and make informed decisions about how to promote their products.

What products can you sell on Hotmart?

Hotmart sells various types of digital content, including:

• eBooks in PDF or EPUB formats
• Documents, audiobooks, and music
• Video classes
• Talks and screencasts
• Software
• Images
• Podcasts
• Scripts and any other file formats that can be downloaded.

It is also possible to create subscriptions for membership programs, or any type of product where buyers pay a recurring fee.

How can I benefit from Manychat x Hotmart integration?

Use Manychat x Hotmart integration to follow up on abandoned carts or send updates regarding purchase statuses (either a successful purchase or purchase delivery information). Get most of this integration by freely browsing through your contact list to make sure you have the full information on user data.

How can I integrate Hotmart with Manychat?

Connecting Manychat and Hotmart takes a few easy steps.

First, you’ll need to generate your Hotmart credentials. Here’s a walkthrough video to help you step-by-step in Hotmart:

Next head over to your Manychat account, and follow these steps:

1. Log in to your Manychat account.
2. Navigate to the “Settings” section.
3. Click on “Integrations.”
4. Provide your Hotmart account credentials.
5. Click “Next”

That’s it!

You’re all set to use Manychat with your Hotmart account to start selling and promoting your products!

Ready to integrate Manychat with Hotmart?

Looking for inspiration? Check out these other creator success stories using Manychat:

• How Conquista Tu Mundo with Johnny Abraham leveraged Manychat to drive $15,000 in launch sales in 20 days
• Jenna Kutcher’s 3 Easy Instagram Sales Strategies That Generated $900k – Organically
• Amy Porterfield’s 3 Powerful Instagram Strategies

The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary*

The post How to Integrate Manychat and Hotmart (5 Simple Steps) appeared first on Manychat Blog.

Are you ready to revolutionize your Holidays sales with WhatsApp Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates!

You’ll receive 4 Automations in these Holiday WhatsApp Templates:

1 –    Increase Holiday Sales with WhatsApp Automation

2 – Increase Conversion with Automated Follow Ups!

3 –   Set Automatic Replies During Your Vacation

4 – Export Contact Info into Google Sheet

Time to get started! Install these templates and launch the Holiday automations before it’s too late!

You can install additional Holiday templates for Instagram and Messenger here.

The post Manychat Tutorial: Grow Holiday Sales with WhatsApp Automation!🎄 appeared first on Manychat Blog.

Are you ready to revolutionize your Holiday sales with Messenger Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates!

You’ll receive 4 Automations in these Holiday Messenger Templates:

1 – Increase Holiday Sales with Messenger Marketing

2 – Increase Conversion with Automated Follow Ups!

3 – Set Automatic Replies During Your Vacation

4 – Export Contact Info into Google Sheet

Time to get started! Install these templates and launch the Holidays automations before it’s too late!

You can install additional Holiday templates for Instagram and WhatsApp here.

The post Messenger Tutorial: Grow Holiday Sales with Manychat!🎄 appeared first on Manychat Blog.

Are you ready to revolutionize your Holidays sales with Instagram Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates!

You’ll receive 4 Automations in these Black Friday Instagram Templates:

1 –   Increase Holiday Sales with DM Automation

2 – Increase Conversion with Automated Follow Ups!

3 –   Set Automatic Replies During Your Vacation

4 – Export Contact Info into Google Sheet

Time to get started! Install these templates and launch the Holiday automations before it’s too late!

You can install additional Black Friday templates for Messenger and WhatsApp here.

The post Manychat Tutorial: Grow Holiday Sales with Instagram Automation!🎄 appeared first on Manychat Blog.

Are you ready to revolutionize your Black Friday sales with Messenger Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates!

You’ll receive 4 Automations in these Black Friday Instagram Templates:

1 – Increase Black Friday Sales with DM Automation

2 – Increase Conversion with Automated Follow Ups!

3 – Build Your List for Holiday Sales!

4 – Use this Template for Click to DM Ads

Time to get started! Install these templates and launch the Black Friday automations before it’s too late!

You can install additional Black Friday templates for Messenger and WhatsApp here.

The post Instagram Automation Webinar: Boost your Black Friday communications with Manychat appeared first on Manychat Blog.

Are you ready to revolutionize your Black Friday sales with Messenger Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates!

You’ll receive 4 Automations in these Black Friday Messenger Templates:

1 – Increase Black Friday Sales with Messenger

2 – Increase Conversion with Automated Follow Ups!

3 – Build Your List for Holiday Sales!

4 – Use this Template for Click to Messenger Ads

Time to get started! Install these templates and launch the Black Friday automations before it’s too late!

You can install additional Black Friday templates for Instagram and WhatsApp here.

The post Messenger Automation Webinar: Boost your Black Friday communications with Manychat appeared first on Manychat Blog.

This year, Black Friday falls on November 24, 2023, a day that has become a beacon of irresistible deals, massive discounts, and an unprecedented surge in consumer activity.

For digital marketers, Black Friday is not just another date on the calendar. It’s a golden opportunity to amplify sales, foster deeper customer engagement, and showcase their brand’s top-tier products. However, with many competitors vying for the consumers’ attention, it’s critical to implement a robust and effective marketing strategy that stands out.

Manychat team has prepared a list of 5 digital marketing hacks designed to help digital marketers and bot builders supercharge their communications and deliver a wow factor that leaves a lasting impression.

The Five Marketing Hacks: Unleashing the Power of Effective Communication

1. Craft a Generous Black Friday Offer Based on Your Product List

The foundation of any successful Black Friday campaign lies in an irresistible offer. Take a deep dive into your product list and devise an offer that is both generous and unique. Whether it’s a substantial discount, a buy-one-get-one-free deal, or an enticing bundle offer, ensure it delivers tangible value to your customers. Remember, an offer that resonates with your audience is the first step towards boosting your communication, as it encourages more clicks and shares. More engagement – more value from the campaign!

2. Infuse Gamification into Your Black Friday Campaigns

Revolutionize your customer engagement this Black Friday by integrating gamification into your campaigns. Gamification is a powerful tool that delivers your Unique Selling Proposition (USP) in a fun, interactive way that commands attention. This not only enhances customer engagement but also improves the quality of your campaign.

3. Harness the Power of the AIDA Technique

Attention, Interest, Desire, Action – the timeless AIDA technique remains a cornerstone of effective marketing. Capture your customers’ attention with striking visuals and compelling copy. Spark their interest with captivating product details and features. Ignite their desire with authentic customer testimonials and glowing reviews. Finally, propel them to action with a strong and clear call to action. By optimizing each stage of the AIDA process, you can significantly improve your SEO performance.

4. Engage Customers With Timely Reminders and Updates

In the whirlwind of Black Friday, it’s easy for your deals to get lost in the crowd. Keep your customers engaged by sending timely reminders and updates about your offers. Remember, consistency is key to building brand awareness and improving your visibility on social media & messaging platforms.

5. Leverage Manychat’s Free Black Friday Templates

To help streamline your marketing efforts and maximize your campaign results, the Manychat team has prepared some amazing FREE Black Friday templates.  Install your Acquisition + Sales flows for your omnichannel strategy or single channel funnels by clicking the button below or by clicking the appropriate channel here: Instagram, WhatsApp, Messenger

see the templates

Conclusion

Black Friday is more than just a day of sales; it’s a unique opportunity to create a lasting impression on your customers and elevate your brand’s digital presence. By implementing these five innovative marketing hacks, you can not only supercharge your sales but also enhance your brand image and strengthen your customer relationships. Remember to focus on creating value for your customers – because when you succeed, you’ll have them saying, “Wow!”

So strategize, innovate, and make this Black Friday count!

The post Supercharge Your Digital Marketing Strategy for Black Friday 🛒 (2023 guide) appeared first on Manychat Blog.

Overview: Historically, Gold’s Gym, with its renowned brand, held significant sway in Costa Rica. But in the evolving landscape of the digital age, branding alone was insufficient. They needed an evolution. The breakthrough moment arrived when the gym began focusing less on the generic image of ‘fitness’ and more on ‘community’. Their new approach? Showcasing photographs of real, diverse members, captured by TBS Marketing. Each image told a story – from the first-timer feeling the thrill of a completed set to a seasoned member achieving a new personal best. But the story was incomplete without an innovative communication strategy, and that’s where Manychat came in.

Challenge: Gold’s Gym’s initial model had an inherent flaw – three separate gyms operating under three distinct communication channels. It was a logistical nightmare, leading to potential members often bouncing between different numbers, leading to confusion and delay. Their challenge wasn’t just about streamlining, but ensuring that amidst automation, the warmth of human interaction wasn’t lost.

Goal:

1. Rapid Lead Conversion: Recognizing the fleeting nature of digital interest, Gold’s Gym aimed to hook potential members by offering them value – like the 3-day free trials. The idea was simple: give them a taste, and they’d come back for more.
2. Holistic Online Community: It wasn’t just about physical health. Gold’s Gym redefined ‘fitness’, aligning it with mental well-being, and overall wellness. Their goal was to build an online tribe that resonated with this vision and actively participated in championing it.

Strategy: Golds Gym’s alliance with TBS Marketing, pioneers in chat automations since 2017, marked the inception of an evolutionary strategy. They began with the most mature platform at the time: Facebook Messenger. But as new channels emerged, TBS, in collaboration with Gold’s Gym, dissected each platform’s essence. Instagram, a hub for visual storytelling, became a portal offering 360° virtual gym tours, letting prospects immerse in the Gold’s Gym experience from their couches. Meanwhile, Whatsapp, a more personal communication tool, became the unified channel, merging the multiple points of contact into one cohesive, efficient medium.

Historical Progression: The Evolution of Bots at Gold’s Gym

In 2018, as technology began to reshape the consumer landscape, Gold’s Gym in Costa Rica embarked on an expedition into the world of chatbots, leveraging them as a tool to enhance their customer service experience and overall digital presence.

1. The Dawn of Messenger (2018): Facebook’s Messenger was the first frontier. With its massive user base and the burgeoning popularity of business integrations, it was the ideal platform to kickstart their bot journey. The initial foray aimed to handle the influx of basic inquiries, redirecting more complex queries to human representatives. This bot became an immediate extension of the gym’s ethos, providing real-time answers and creating an avenue for potential and existing members to interact seamlessly.

2. The Instagram Surge: As Gold’s Gym’s online presence expanded, so did the platforms they sought to engage on. Instagram, a visual-centric platform, was next in line. With Manychat’s capability, they tailored a strategy unique to the medium. Here, the bot provided instant access to 360° virtual tours of gym facilities, allowing users to experience the gym’s environment from their devices. Moreover, whenever mentions of Gold’s Gym popped up in stories or posts, automated ‘Thank Yous’ and engagements were triggered, cementing their position as a community-centric brand.

3. Unified Communication with WhatsApp: With three gym locations, each having its own distinct communication channel, it became paramount to consolidate these touchpoints. WhatsApp emerged as the solution. Recognized universally as a personal communication tool, Gold’s Gym utilized it to unify their channels. The bot on this platform was designed to be more personalized, catering to the inherent nature of WhatsApp conversations. Whether it was about membership inquiries, class schedules, or specific fitness programs, the bot efficiently addressed FAQs while seamlessly handing off specialized queries to human experts.

The journey of chatbot implementation wasn’t just about automating responses. For Gold’s Gym, it was a strategic move to engage with their audience on platforms they frequented, in ways that felt organic and authentic. Each phase of implementation took into account the distinct nature of the platform, ensuring that the gym’s brand voice remained consistent, yet tailored to the medium.

Results: The numbers spoke volumes:

• Response Time: What was once a major pain point transformed into a commendable feat with a staggering 99% reduction.
• Instagram Growth: The platform saw not just a growth in numbers, but a bustling, engaged community, where every post sparked conversations, and story mentions became badges of honor.
• Lead Conversion: The pathway from interest to trial was seamlessly optimized, leading to higher footfalls of potential members experiencing the gym firsthand.

Key Takeaways:

1. Chatbots as Allies: Gold’s Gym debunked the myth that chatbots depersonalize. Instead, they showcased how they could be allies, channeling FAQs efficiently while ensuring that unique queries found their way to human experts.
2. Platform-Specific Strategies: Every platform has its language, and Gold’s Gym, with TBS Marketing, became fluent in all. They tailored strategies, ensuring that interactions felt organic and platform-native.
3. Human Touch: Technology was a tool, not a replacement. Gold’s Gym reinforced that the heart of any service-based industry is genuine human interaction, and no automation can ever replace that essence.

From its inception, Gold’s Gym’s journey with Manychat is a beacon for digital strategy. Their story underscores the importance of integrating technology without sidelining the quintessential human element. It serves as a blueprint for businesses aiming to elevate their digital engagement, marrying technology and authenticity in a harmonious union.

The post How Gold’s Gym in Costa Rica Revolutionized its Customer Experience Using Manychat appeared first on Manychat Blog.