Chat Marketing - Manychat Blog Manychat Thu, 15 Feb 2024 12:14:06 +0000 en-US hourly 1 https://manychat.com/blog/wp-content/uploads/2022/11/cropped-Favicon-ManyChat-M-32x32.png Chat Marketing - Manychat Blog 32 32 Contact Management Guide: Pro – Maximizing Your Manychat Contact List https://manychat.com/blog/contact-management-guide-pro-maximizing-your-manychat-contact-list/ https://manychat.com/blog/contact-management-guide-pro-maximizing-your-manychat-contact-list/#respond Thu, 15 Feb 2024 12:06:54 +0000 https://manychat.com/blog/?p=32883 Introduction In the ever-evolving world of digital marketing, leveraging a robust contact list can be the game-changer for your business. Manychat offers a unique platform where...

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Introduction

In the ever-evolving world of digital marketing, leveraging a robust contact list can be the game-changer for your business. Manychat offers a unique platform where Contacts from various channels converge, creating a powerful tool for personalized and efficient communication that will supercharge your sales.

This guide will navigate you through the nuances of managing Contacts in Manychat, providing pro tips on acquiring, managing, and optimizing these contacts for your business’s success.

What are Contacts in Manychat?

This is the name given to the list of users who have contacted your business and are stored in your account for livechat use, broadcasting, and marketing campaigns.

Keep in mind these are not the same as your social media followers, your Contacts are the people you’ve had a conversation with on your DMs after you have connected Manychat to one of these channels.

Contacts are not limited to just one platform; they encompass a diverse range from Facebook Messenger, Instagram DMs, to WhatsApp. But it doesn’t stop there; email and SMS Contacts can either stand alone or be integrated as additional contact points alongside your social media Contacts.

This multi-channel approach ensures a comprehensive marketing strategy, reaching your audience where they are most active and allowing your business to craft highly personalized campaigns.

Acquiring Contacts like a Pro

The art of acquiring and converting Contacts involves a blend of strategies! Our most successful Manychatters use a mix of the following methods to guarantee a higher rate of contacts on their account, with the advantage that by using Manychat, scaling your lead acquisition has never been easier:

  • Organic Strategies: using the free entry points to your chats can help you grow your list to never before seen heights without breaking the bank! Here are some of our favorite:
    • Leverage comments automation to engage with users and add them to your Contact list, this will help anyone who comments on your posts or reels to start a conversation with you
    • Turn on your story mention replies on IG, and message anyone who has mentioned your business on their stories
    • Use the power of Instagram Live automations, so whoever comments on your live video can get an automated sequence of messages about the topic you are discussing
  • Meta Ads: Utilize Manychat’s collaboration with Meta to run targeted ads. Our free webinar on using the Meta Ads Manager like a pro is an invaluable resource that can turn you into an expert without breaking the bank! Our favorite type of ad is called CTX, or Click to X! What does the X stand for? Well, any channel you want it to, of course:
    • Click to Messenger or CTM: these types of ads make it so that anyone who click the button on your ad will be taken to a conversation with your business via Facebook Messenger. Our native integration to CTMessenger means you can trigger an automated chat about your promo from the get go!
    • Click to Instagram Direct or CTDM: Just like on FB Messenger, these ads open up a conversation with your Instagram Profile, with the added value that thanks to our automations you can also check who follows you and who doesnt before triggering a message, allowing you to give extra incentives to those new Contacts that dont follow your page yet.
    • Click to Whatsapp or CTWa: this type of ad is special and unique in the fact that you can have it on BOTH Instagram and Facebook, but the difference is that when the lead clicks on the ad button, a Whatsapp conversation will open on their app with your business. If your Contacts chat heavily on whatsapp, this is the type we recommend the most.
  • Website Widgets & External Links: Embed Manychat widgets on your site to convert visitors into Contacts seamlessly with easy to embed HTML buttons. You can also have links via our Ref URL trigger all over the place to ensure your contacts can find simple ways to contact you, or even embed a chat bubble on your site that immediately shows a Facebook Messenger modal!

Managing & Filtering

After acquiring contacts in your ManyChat account, effective management, filtering, and segmentation becomes essential. This can be achieved through the use of tags and custom user fields, which are powerful tools for organizing your contacts and tailoring your communication strategies.

  • Tags: Tags in ManyChat are labels you can assign to your contacts based on their behaviors, preferences, or any other criteria relevant to your business. For example, you can tag a contact as “Interested in Product X” or “Attended Webinar.” These tags help in segmenting your audience for targeted campaigns. Learn more about using tags effectively on ManyChat’s Blog.
  • Custom User Fields: Custom User Fields are akin to personal data slots where you can store specific information about a contact. This can range from basic information like age and location to more complex data like purchase history or customer preferences. Custom User Fields enable you to personalize communication and segment your contacts based on detailed criteria. Discover how to best utilize Custom User Fields in your strategy here.

Retargeting: Mastering DM Lists

All three channels (Facebook, Instagram, WhatsApp) offer DM or marketing lists that Contacts can opt into. Effective contact management involves setting up rules or automations to encourage new contacts to join these lists. Whether it’s for exclusive discounts or event updates, these lists are vital for future engagement. Facebook Messenger now offers this feature for free, Instagram is in open beta, and WhatsApp operates on a pay-to-play model.

Deleting Contacts: Keeping Your List Valuable

Maintaining a clean and effective Contact list is crucial. We recommend removing Contacts who haven’t opted into any retargeting options after a certain period, a good rule of thumb is 3 months. You can read this article here for more information on how to delete Contacts that have no value to your business.

Another way of effectively reducing the number of contacts is by manually merging them once you have identified two Contacts are the same person! Read this article if you would like to learn more about this feature.


By mastering these aspects of Manychat, you can transform your Contact list into a dynamic and powerful tool for your business, driving engagement, and fostering lasting customer relationships.

Looking for inspiration? Check out these other creator success stories using Manychat:

The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary*

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How to Integrate Manychat and Hotmart (5 Simple Steps) https://manychat.com/blog/how-to-integrate-manychat-and-hotmart-5-simple-steps/ https://manychat.com/blog/how-to-integrate-manychat-and-hotmart-5-simple-steps/#respond Tue, 30 Jan 2024 09:36:45 +0000 https://manychat.com/blog/?p=32872 Selling and promoting your digital products on Hotmart using Manychat is now a lot easier! Manychat has a native Hotmart integration that you can connect in...

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Selling and promoting your digital products on Hotmart using Manychat is now a lot easier!

Manychat has a native Hotmart integration that you can connect in a few easy steps. 🙌

Here, we’ll show you the steps to connect your Hotmart to your Manychat account, so you can start selling and promoting your Hotmart products on Instagram and Facebook right away.

What is Hotmart?

If you’re new to Hotmart, it’s an all-in-one platform for digital creators and entrepreneurs to build and sell digital products, including online courses, memberships, subscriptions, events and eBooks.

As a global tech and education company, Hotmart is a leader in the digital product market offering a complete ecosystem for creators, affiliates, and online course buyers. They have more than 370,000 registered products, 26 million users, sell products in more than 185 countries. 🌏

How does Hotmart work?

Here’s how Hotmart works:

  • Creators who have expertise in a certain area creates a product (like an online course or an eBook) and sells it on Hotmart.
  • Affiliates who have a large online presence help promote and sell this product to their audience in exchange for a commission.
  • Buyers purchase the product on Hotmart, via the search page or clicking on a creator or affiliate link.
Image courtesy of Hotmart

How does Hotmart help creators?

Hotmart helps creators build their first product, monetize it, and distribute it. There are also detailed analytics, so they can track their progress and make informed decisions about how to promote their products.

What products can you sell on Hotmart?

Hotmart sells various types of digital content, including:

  • eBooks in PDF or EPUB formats
  • Documents, audiobooks, and music
  • Video classes
  • Talks and screencasts
  • Software
  • Images
  • Podcasts
  • Scripts and any other file formats that can be downloaded.

It is also possible to create subscriptions for membership programs, or any type of product where buyers pay a recurring fee. 💸

How can I benefit from Manychat x Hotmart integration?

Use Manychat x Hotmart integration to follow up on abandoned carts or send updates regarding purchase statuses (either a successful purchase or purchase delivery information). Get most of this integration by freely browsing through your contact list to make sure you have the full information on user data.

How can I integrate Hotmart with Manychat?

Connecting Manychat and Hotmart takes a few easy steps.

First, you’ll need to generate your Hotmart credentials. Here’s a walkthrough video to help you step-by-step in Hotmart:

Next head over to your Manychat account, and follow these steps:

  1. Log in to your Manychat account.
  2. Navigate to the “Settings” section.
  3. Click on “Integrations.”
  4. Provide your Hotmart account credentials.
  5. Click “Next”

That’s it!

You’re all set to use Manychat with your Hotmart account to start selling and promoting your products!

Ready to integrate Manychat with Hotmart?

Looking for inspiration? Check out these other creator success stories using Manychat:

The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary*

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Manychat Tutorial: Grow Holiday Sales with WhatsApp Automation!🎄 https://manychat.com/blog/manychat-tutorial-grow-holiday-sales-with-whatsapp-automation%f0%9f%8e%84/ https://manychat.com/blog/manychat-tutorial-grow-holiday-sales-with-whatsapp-automation%f0%9f%8e%84/#respond Tue, 19 Dec 2023 20:02:54 +0000 https://manychat.com/blog/?p=32796 Are you ready to revolutionize your Holidays sales with WhatsApp Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates!...

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Are you ready to revolutionize your Holidays sales with WhatsApp Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates! 👆

You’ll receive 4 Automations in these Holiday WhatsApp Templates:

1 –   💰 Increase Holiday Sales with WhatsApp Automation

2 – 📊 Increase Conversion with Automated Follow Ups!

3 –  📆 Set Automatic Replies During Your Vacation

4 – 🔔 Export Contact Info into Google Sheet

Time to get started! Install these templates and launch the Holiday automations before it’s too late!

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You can install additional Holiday templates for Instagram and Messenger here.

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Messenger Tutorial: Grow Holiday Sales with Manychat!🎄 https://manychat.com/blog/holidays-templates-messenger/ https://manychat.com/blog/holidays-templates-messenger/#respond Tue, 19 Dec 2023 19:27:46 +0000 https://manychat.com/blog/?p=32779 Are you ready to revolutionize your Holiday sales with Messenger Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates!...

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Are you ready to revolutionize your Holiday sales with Messenger Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates! 👆

You’ll receive 4 Automations in these Holiday Messenger Templates:

1 – 💰 Increase Holiday Sales with Messenger Marketing

2 – 📊 Increase Conversion with Automated Follow Ups!

3 – 📆 Set Automatic Replies During Your Vacation

4 – 🔔 Export Contact Info into Google Sheet

Time to get started! Install these templates and launch the Holidays automations before it’s too late!

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You can install additional Holiday templates for Instagram and WhatsApp here.

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Manychat Tutorial: Grow Holiday Sales with Instagram Automation!🎄 https://manychat.com/blog/holiday-sales-webinar-instagram/ https://manychat.com/blog/holiday-sales-webinar-instagram/#respond Tue, 19 Dec 2023 18:53:43 +0000 https://manychat.com/blog/?p=32763 Are you ready to revolutionize your Holidays sales with Instagram Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates!...

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Are you ready to revolutionize your Holidays sales with Instagram Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates! 👆

You’ll receive 4 Automations in these Black Friday Instagram Templates:

1 –  💰 Increase Holiday Sales with DM Automation

2 – 📊 Increase Conversion with Automated Follow Ups!

3 –  📆 Set Automatic Replies During Your Vacation

4 – 🔔 Export Contact Info into Google Sheet

Time to get started! Install these templates and launch the Holiday automations before it’s too late!

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You can install additional Black Friday templates for Messenger and WhatsApp here.

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Amy Porterfield’s 3 Powerful Instagram Strategies https://manychat.com/blog/amy-porterfields-3-powerful-instagram-strategies/ https://manychat.com/blog/amy-porterfields-3-powerful-instagram-strategies/#respond Sat, 18 Nov 2023 08:43:46 +0000 https://manychat.com/blog/?p=32744 Looking for smart ways to leverage Instagram sales? Online marketing powerhouse Amy Porterfield has the foolproof strategies you need. Each of these effective Instagram strategies is...

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Looking for smart ways to leverage Instagram sales? Online marketing powerhouse Amy Porterfield has the foolproof strategies you need.

Each of these effective Instagram strategies is powered by automation, using Manychat Instagram DM Marketing, so you can “set and forget” it – whether it’s a course, book reveal, or a launch offer.

Overview 

Amy Porterfield is a New York Times bestselling author of Two Weeks Notice and host of the Online Marketing Made Easy podcast.

Amy’s journey from corporate “yes-girl” to an 8-figure business mogul is inspirational. She now has:

  • An 8-figure business
  • A community of over 50,000 eager students
  • A podcast with 49 million downloads, and 
  • A 32-hour workweek

Amy, who has around 400,000 followers on Instagram, wanted to serve her audience on the platform without adding more to her – or her team’s – to-do lists, or sending her followers to endless “links in bio” for her separate courses and offers.

So, working with School of Bots, Amy was able to launch 19 chat funnels using Manychat in the past 10 months. 

Let’s take a look at 3 ways Amy has leveraged Manychat Instagram DM Marketing – and how you can apply these exact strategies to boost your sales. 🤑

Use Case #1: Free webinar

Amy Porterfield has a free, evergreen masterclass, The Relaxed Business Owners Guide to Building a Profitable Email List,  that is related to her course, List Builders Society. 

In order to promote her masterclass, Amy created a carousel post that detailed her experience of losing 5,000 Instagram subscribers because of a glitch. The post also encourages her followers to build a list that they own.

In the end card, she has a CTA for users to comment a keyword, so they can get instant access to her free masterclass.

Once they’ve commented on the post, they receive a message in their DMs. There, they are asked a few questions to register them for the free class – all on autopilot. 

Swipe Amy’s strategy

  1. Create an engaging carousel post, offering in-depth information. For example, “3 easy ways to grow your email list.”
  2. When writing your post caption, include a CTA at the end that relates to the caption and the carousel post content. For example, “Comment CLASS to get instant access to my masterclass.”
  3. Connect your post to Manychat’s comment automation and create your flow in Manychat.
  4. Once a user comments, they receive the information on your offer. In this example, Amy sent information and registered people for her masterclass.

In the Instagram DMs, you can also ask for an email address. Once the user types it in, Manychat can automatically add it to your email automation software, so you can continue to nurture your audience on a list that you own.

Results

  • 3,243 Registrations Collected
  • 83% Webinar Registration Rate

Key Takeaway #1

Experiment with different content – such as posts, carousels, and Reels – and encourage your audience to engage by including a CTA. 

Play the long game. Remember, offering value instead of pushing a hard sell is a potent way to encourage more sign-ups to your offer. You can also convert more subscribers into buyers by adding their email addresses to your list and nurturing them.

Use Case #2: Book purchases

Amy is the New York Times bestselling author of Two Weeks Notice. In order to promote her book and drive more sales, she posted a Reel of her book and offered a limited-time bonus with every purchase.

Users who commented on the Reel received a direct link to purchase the book and the free bonus – all in the Instagram DMs. 

Amy was also able to collect valuable information on the person buying the book, including their name and email address, to add them to her own list.

Swipe Amy’s strategy

  1. Create an eye-grabbing Reel. Ensure it relates to your offer.
  2. Include a CTA in your caption and on your Reel. For example, “Comment BOOK to get access to the free bonus!” 
  3. Connect your Reel to Manychat’s comment automation and create your flow in Manychat.
  4. Once a user comments, they receive the information on the book. Remember, you can also use this strategy for guides, webinars, cheatsheets, reports, and more.
  5. In the Instagram DMs, you can also ask for an email address. Once the user types it in, Manychat can automatically add it to your email automation software, so you can segment them out and reach out to them for reviews or feedback.

Results

  • 2,650 Emails Collected
  • 924 Confirmed Purchases
  • 35% Purchase Conversion Rate

Key Takeaway #2

Use this strategy to drive book sales and build excitement around your launch – you can use this exact tactic for preorders as well. 

Sold out? You can also waitlist your audience and add them to your Instagram DM List to contact them when it’s back in stock. 

Use Case #3: Instagram Live

Amy also used Instagram Live to drive more book purchases. She leveraged Manychat to help people get more information while she was live – and without taking them away from Instagram.

Swipe Amy’s strategy

  1. Set up Instagram DM Automation for Instagram Lives, and create your message flow within Manychat. School of Bots reports that about 85% of users will comment on the live, and give their email address in the DMs.
  2. Always pin a comment with the exact CTA. Even if somebody joins the Live for three seconds, they can still opt-in because they see the CTA there, and you’re able to collect leads.
  3. Label your Lives with the CTA. For example, “Comment BOOK to get on my preorder list.”

Key Takeaway #3

Use Manychat with your IG Lives to capture more leads.

Overall Results

In the past 10 months, Amy’s chat funnels have collected 18,634 new email addresses, and generated over $1.4 million in sales

The best part? 100% of these results are from her free, organic content.

In fact, using Manychat, creators have reported jumps from 50 comments to over 800 comments on a single post – that’s an increase of 1,500%.

Will you be our next success story?

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Instagram Automation Webinar: Boost your Black Friday communications with Manychat https://manychat.com/blog/instagram-black-friday-webinar/ https://manychat.com/blog/instagram-black-friday-webinar/#respond Wed, 15 Nov 2023 12:02:46 +0000 https://manychat.com/blog/?p=32715 Are you ready to revolutionize your Black Friday sales with Messenger Automation? Watch the webinar above and click the button below to install the exclusive Manychat...

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Are you ready to revolutionize your Black Friday sales with Messenger Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates! 👆

You’ll receive 4 Automations in these Black Friday Instagram Templates:

1 – 💰 Increase Black Friday Sales with DM Automation

2 – 📊 Increase Conversion with Automated Follow Ups!

3 – ✉ Build Your List for Holiday Sales!

4 – 👉 Use this Template for Click to DM Ads

Time to get started! Install these templates and launch the Black Friday automations before it’s too late!

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You can install additional Black Friday templates for Messenger and WhatsApp here.

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Messenger Automation Webinar: Boost your Black Friday communications with Manychat https://manychat.com/blog/black-friday-messenger-webinar/ https://manychat.com/blog/black-friday-messenger-webinar/#respond Wed, 15 Nov 2023 09:28:07 +0000 https://manychat.com/blog/?p=32672 Are you ready to revolutionize your Black Friday sales with Messenger Automation? Watch the webinar above and click the button below to install the exclusive Manychat...

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Are you ready to revolutionize your Black Friday sales with Messenger Automation? Watch the webinar above and click the button below to install the exclusive Manychat templates! 👆

You’ll receive 4 Automations in these Black Friday Messenger Templates:

1 – 💰 Increase Black Friday Sales with Messenger

2 – 📊 Increase Conversion with Automated Follow Ups!

3 – ✉ Build Your List for Holiday Sales!

4 – 👉 Use this Template for Click to Messenger Ads

Time to get started! Install these templates and launch the Black Friday automations before it’s too late!

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00Hours
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You can install additional Black Friday templates for Instagram and WhatsApp here.

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Jenna Kutcher’s 3 Easy Instagram Sales Strategies That Generated $900k – Organically https://manychat.com/blog/jenna-kutchers-instagram-strategies/ https://manychat.com/blog/jenna-kutchers-instagram-strategies/#respond Mon, 13 Nov 2023 16:45:17 +0000 https://manychat.com/blog/?p=32679 If you’re looking for a cheat sheet for more organic sales, then digital entrepreneur Jenna Kutcher has the playbook you need. Here are 3 powerful Instagram...

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If you’re looking for a cheat sheet for more organic sales, then digital entrepreneur Jenna Kutcher has the playbook you need.

Here are 3 powerful Instagram strategies to transform scrolls into sales and chats into cash flow without spending a cent on ads.

Overview 

Jenna Kutcher is a digital marketing expert, New York Times bestselling author, podcaster, educator, and entrepreneur. She is known for her passion for helping others make a living doing what they love. 

Jenna, who boasts 1 million followers on Instagram, was looking for a way to make the platform – one of her sources of business – convert more leads with conversations.

In the past 12 months, Jenna Kutcher has worked with the School of Bots to launch 40 chat funnels using Manychat.

During that time, Jenna has collected 38,490 new email addresses and generated $900,000 in sales. And she now has over 30,000 IG DM list subscribers.

The best part? 95% of these results are from free, organic content. 🤯

So, what is a chat funnel?

A chat funnel is a fully automated back-and-forth conversation between your business and an Instagram user, where you can do anything that would add value to your business.

You can almost think of this as a landing page and an email sequence process combined into an IG DM conversation.

With a chat funnel, you can:

  • Collect leads
  • Qualify leads
  • Recommend relevant products
  • Sell
  • Automate support

All in Instagram DMs. 

Now let’s look into three use cases where Jenna Kutcher has leveraged Manychat to qualify leads, enroll more students in her courses, and sell more on Instagram, day and night.

And how you can swipe her easy evergreen strategies and use them to drive more traffic organically for your campaigns!

Use case #1:  Free Webinar

One of the revenue streams that Jenna has in her business is online courses.

Once a quarter, she has a new launch. During a launch for her program, The Pinterest Lab – which teaches people how to drive traffic using Jenna’s Pinterest strategy – Jenna leveraged Manychat Instagram DM Automation to invite people to her free webinar, which then upsells them to her Pinterest course.

In the past, Jenna would generate 12,000 registrations total for her entire launch, including sign-ups from paid ads, email strategy, Instagram – everything. This time, she was able to collect over 12,000 registrations  – organically – for her webinar using IG DM Automation! 👏

In fact, 55.6% of registrations came from the chat funnel, boasting an 85% registration rate. So in other words, 85% of people who commented on Jenna’s Instagram post registered for the webinar. 

“If you think about your conversion rate of sending someone to a landing page and then having them opt-in, you would never see an 85% registration rate, and 13% of purchase conversions for our chat lead funnels,” says Jenna. 

“So out of the 100% of people that opted in and signed up for the webinar, 13% of them ended up joining my program.”

Jenna and her team were able to drive nearly $500,000 in revenue through this funnel alone. 

On top of this, Jenna also tested out different sign-up invitations when it comes to a launch. 

What they found was when Jenna would talk about the benefits or the end result of how the course would impact somebody’s life, and she was promoting it through more of a lifestyle way, those posts converted better than “hard sell” marketing strategies.

For example, her Pinterest program promotes a strategy that takes just one hour a week. So Jenna’s content would focus on her audience’s ability to expand their return on investment with the investment being an hour per week of their time. 

Jenna would activate all the different angles that would advertise the main point, which was to drive traffic using Pinterest. 

Results

  • 12,489 webinar registrations 
  • 55.6% of registrations from the chat funnel alone
  • 85% registration rate (in other words, 85% of people who commented on an Instagram post ended up registering for the webinar)
  • 13% purchase conversion rate for chat funnel leads
  • $491,659 revenue made

Key Takeaway #1

When you start to think about Manychat automation and calls to action, you don’t have to have hard sell content. Think about covert ways that you can communicate the end result or the benefits of what you’re selling.

This will likely resonate with your audience and be content that people will watch and enjoy – and connect with it, even if they don’t know that they need the thing that you’re talking about.

Use Case #2: Free Quiz

Jenna’s free quiz, called Level Up Quiz, was one of the first automation that she set up for her business using Manychat. This quiz was intentional and was built to do two things.

First, it is aimed at serving their audience with the best place that Jenna can start helping them based on their responses. 

As Jenna has been an entrepreneur for more than a decade, she has many free resources and online courses. The quiz works as a “qualifier” to help her audience navigate through the resources and courses and find the right one for them.

The second thing that this quiz gives Jenna and her team insight into what their audience is working on and needs more of.

“This is basically like a direct line of saying, ‘Tell me what you need and let me help you in the best way possible’,” Jenna explains. 

“This is our main opt-in that we have up on my Instagram as a call to action when we’re not in a promotional campaign. So it is a very great entry point to our brand, our education, how we can help serve people and really get them into our ecosystem.”

The quiz includes a series of simple questions and it allows the audience to be in the driver’s seat of their outcome, almost like a “Choose Your Own Adventure” novel.

And then at the end, based on the responses to those questions, they connect them to Jenna’s best resources.

Since its launch, the quiz has collected nearly 6,000 emails and has an 85% completion rate, and it keeps her audience on the one platform to complete it – Instagram.

“One thing that I absolutely love about this automation is that a lot of people have incredible quizzes, but they’re sending people off Instagram onto a different platform,” adds Jenna.

“What’s incredible about how we were able to set this one up is that people can literally take the quiz in their DMs by answering super simple questions and then getting the correct result delivered again in their DMs, never inviting them off the app, never asking them to stop scrolling their newsfeed. They’re already there and they’re getting served.”

Using Manychat also means Jenna can automatically follow up with her quiz-takers to ensure that the resource they delivered was the right one and to see if they’re interested in the next steps.

Results

  • 5,836 Emails Collected
  • 85% Quiz Completion Rate

Key Takeaway #2

If you have a quiz anywhere else or you’ve never considered creating a quiz, using Manychat is an easy way to build one to connect your audience to something that they need that you already have. 

It also means you gain valuable insights to see where your audience is at in their journey and what they are requesting.

Use Case #3: Book Purchases

Jenna is a New York Times bestselling author of a book called “How Are You Really?”. She wanted to build out a chat funnel because the book is a main content pillar in her business.

“It’s something that I’m very proud of and something that I want to get into more people’s hands. So we created a very simple chat funnel so that whenever I talk about a content theme that has some inclusion to my book, I can drive a result,” Jenna explains.

Using Manychat, someone can comment the word BOOK or BOOK CLUB, and then they will get sent a DM saying, “You want to hear about my book? When you buy my book, you will also get $997 value for free with this special thank you gift.”

Since they’ve been running that chat funnel, they’ve collected over 3000 emails. They’ve had over 1000 confirmed purchases, and a 37% conversion rate for somebody who comments, does the funnel, collects the freebie, and orders the book. 

“If you are sending people to platforms that you don’t own and can’t control, say Amazon, you are not able to gather their customer information, but with Manychat you can,” adds Jenna.

One of the biggest challenges with Jenna’s book is that she was selling copies, but she couldn’t actually reach out to her customers for feedback or a review directly.

When Jenna started doing the feedback process using Manychat, it meant she could collect info on people who are not only interested in getting the book, but the people who purchased the book and claimed the freebie.

“And the best part is that people can claim that freebie right in their DMs. They don’t even have to leave the platform. So this is one thing that I wish I would’ve had when I launched my book over a year ago, but it is better late than never,” Jenna adds.

Results 

  • 3,187 Emails Collected
  • 1,164 Confirmed Purchases
  • 37% Conversion Rate

Key Takeaway #3

If you’re selling a product on a different platform and you can’t track your customer information, setting up a chat funnel using Manychat can be an amazing way to do that.

That way, you can get back in touch with those people, to check in with them post-purchase, and to follow up with them if you have additional offers that they might be interested in. 

Jenna’s 3 Hot Tips to Drive More Sales on Instagram… Organically  🔥

1. Focus on your content creation strategy 

Start approaching Instagram in an entirely new way. Think about what your brand pillars are. What do people think about when they think of you, and how do I make somebody care about this content that I’m sharing? 

What story can I tell that makes it more compelling? We want to think about the content creation strategy from a place of not just checking off our to-do list, but how can I make this exciting to engage with so that people get in the practice of engaging with what you’re sharing?

2. Create your first Manychat automation 

Make it simple, but an effective funnel so that you can start to see real results. Identify the goal of the funnel, set it up, and then try different strategies to invite people to engage with it.

Remember, sometimes the more covert methods work better than being super overt about what it is talking about.

So think of the different angles. Think of the things that people might be interested in that are parallel or adjacent to what it is that you’re sharing.

3. Try different calls to action (CTAs)

In the actual post itself or in the caption copy, give your audience a reason to test it out. You will not get results, and you will not get insights if you’re not trying different things. 

Don’t be afraid to experiment, but create that first automation and then consistently share it over and over and over again to figure out what works best for you and your audience.

Ready to generate more sales on Instagram with Manychat? Try it for free today!

The post Jenna Kutcher’s 3 Easy Instagram Sales Strategies That Generated $900k – Organically appeared first on Manychat Blog.

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