Overview: Historically, Gold’s Gym, with its renowned brand, held significant sway in Costa Rica. But in the evolving landscape of the digital age, branding alone was insufficient. They needed an evolution. The breakthrough moment arrived when the gym began focusing less on the generic image of ‘fitness’ and more on ‘community’. Their new approach? Showcasing photographs of real, diverse members, captured by TBS Marketing. Each image told a story – from the first-timer feeling the thrill of a completed set to a seasoned member achieving a new personal best. But the story was incomplete without an innovative communication strategy, and that’s where Manychat came in.

Challenge: Gold’s Gym’s initial model had an inherent flaw – three separate gyms operating under three distinct communication channels. It was a logistical nightmare, leading to potential members often bouncing between different numbers, leading to confusion and delay. Their challenge wasn’t just about streamlining, but ensuring that amidst automation, the warmth of human interaction wasn’t lost.

Goal:

1. Rapid Lead Conversion: Recognizing the fleeting nature of digital interest, Gold’s Gym aimed to hook potential members by offering them value – like the 3-day free trials. The idea was simple: give them a taste, and they’d come back for more.
2. Holistic Online Community: It wasn’t just about physical health. Gold’s Gym redefined ‘fitness’, aligning it with mental well-being, and overall wellness. Their goal was to build an online tribe that resonated with this vision and actively participated in championing it.

Strategy: Golds Gym’s alliance with TBS Marketing, pioneers in chat automations since 2017, marked the inception of an evolutionary strategy. They began with the most mature platform at the time: Facebook Messenger. But as new channels emerged, TBS, in collaboration with Gold’s Gym, dissected each platform’s essence. Instagram, a hub for visual storytelling, became a portal offering 360° virtual gym tours, letting prospects immerse in the Gold’s Gym experience from their couches. Meanwhile, Whatsapp, a more personal communication tool, became the unified channel, merging the multiple points of contact into one cohesive, efficient medium.

Historical Progression: The Evolution of Bots at Gold’s Gym

In 2018, as technology began to reshape the consumer landscape, Gold’s Gym in Costa Rica embarked on an expedition into the world of chatbots, leveraging them as a tool to enhance their customer service experience and overall digital presence.

1. The Dawn of Messenger (2018): Facebook’s Messenger was the first frontier. With its massive user base and the burgeoning popularity of business integrations, it was the ideal platform to kickstart their bot journey. The initial foray aimed to handle the influx of basic inquiries, redirecting more complex queries to human representatives. This bot became an immediate extension of the gym’s ethos, providing real-time answers and creating an avenue for potential and existing members to interact seamlessly.

2. The Instagram Surge: As Gold’s Gym’s online presence expanded, so did the platforms they sought to engage on. Instagram, a visual-centric platform, was next in line. With Manychat’s capability, they tailored a strategy unique to the medium. Here, the bot provided instant access to 360° virtual tours of gym facilities, allowing users to experience the gym’s environment from their devices. Moreover, whenever mentions of Gold’s Gym popped up in stories or posts, automated ‘Thank Yous’ and engagements were triggered, cementing their position as a community-centric brand.

3. Unified Communication with WhatsApp: With three gym locations, each having its own distinct communication channel, it became paramount to consolidate these touchpoints. WhatsApp emerged as the solution. Recognized universally as a personal communication tool, Gold’s Gym utilized it to unify their channels. The bot on this platform was designed to be more personalized, catering to the inherent nature of WhatsApp conversations. Whether it was about membership inquiries, class schedules, or specific fitness programs, the bot efficiently addressed FAQs while seamlessly handing off specialized queries to human experts.

The journey of chatbot implementation wasn’t just about automating responses. For Gold’s Gym, it was a strategic move to engage with their audience on platforms they frequented, in ways that felt organic and authentic. Each phase of implementation took into account the distinct nature of the platform, ensuring that the gym’s brand voice remained consistent, yet tailored to the medium.

Results: The numbers spoke volumes:

• Response Time: What was once a major pain point transformed into a commendable feat with a staggering 99% reduction.
• Instagram Growth: The platform saw not just a growth in numbers, but a bustling, engaged community, where every post sparked conversations, and story mentions became badges of honor.
• Lead Conversion: The pathway from interest to trial was seamlessly optimized, leading to higher footfalls of potential members experiencing the gym firsthand.

Key Takeaways:

1. Chatbots as Allies: Gold’s Gym debunked the myth that chatbots depersonalize. Instead, they showcased how they could be allies, channeling FAQs efficiently while ensuring that unique queries found their way to human experts.
2. Platform-Specific Strategies: Every platform has its language, and Gold’s Gym, with TBS Marketing, became fluent in all. They tailored strategies, ensuring that interactions felt organic and platform-native.
3. Human Touch: Technology was a tool, not a replacement. Gold’s Gym reinforced that the heart of any service-based industry is genuine human interaction, and no automation can ever replace that essence.

From its inception, Gold’s Gym’s journey with Manychat is a beacon for digital strategy. Their story underscores the importance of integrating technology without sidelining the quintessential human element. It serves as a blueprint for businesses aiming to elevate their digital engagement, marrying technology and authenticity in a harmonious union.

The post How Gold’s Gym in Costa Rica Revolutionized its Customer Experience Using Manychat appeared first on Manychat Blog.

Partnering with Manychat Agency Partner Jugo de Limon Digital and Conversational Marketing, Centro Médico Eternal not only grew their customer base by more than 10,000 leads but generated over $15,000 in sales in 30 days using Manychat.

Overview 

Based in Nuevo León, Mexico, Centro Médico Eternal specializes in regenerative treatments with stem cells, treating conditions such as osteoporosis and arthritis. 

Centro Médico Eternal CEO, Juan Roman Garza, was looking for an agency to help him improve the Manychat automation they had created in-house.

That’s where Pepe Lozano, founder and CEO of Jugo de Limon, stepped in. He helped Centro Médico Eternal grow its database, achieve $15,385 in sales for its stem-cell treatment, and boost its ROI by 12.9% using Manychat.

The challenge 

Before Jugo de Limon came on board, the owners of Centro Médico Eternal had developed their Manychat automation themselves.

Pepe and his team identified that there was no conversation structure, and they were not serving users correctly or generating customer databases.

In short, they weren’t using Manychat to its full potential, nor were they using it to book more appointments.

“They received blocking warnings,” Pepe says. “They did not know all the benefits and functions that the platform offers.”

The goal

Centro Médico Eternal wanted to improve customer service, automate first-contact inquiries, and collect contact information to book appointments.

Once Jugo de Limon explained all the opportunities they were missing, they were convinced that with the right development and management, they could achieve great results with Manychat.

The strategy

Here’s how Jugo de Limon helped turn things around for Centro Médico Eternal.

First, they established the welcome messages, default reply, and menu.

“We identified keywords that people used in messages, and we created the corresponding conversation flows to answer the most important FAQs,” explains Pepe.

Next, a series of qualifying questions were developed so leads could identify their condition and the center could obtain a pre-diagnosis that helped them offer a solution.

Jugo de Limon developed a Clicks-to-Messenger ads campaign strategy, using JSON and Comment Growth Tool.

From April 2021 until March 2022, Jugo de Limon ran Clicks-to-Messenger ads promoting a stem cell success story, targeting people who lived 20km radius of the clinic in Monterrey Nuevo León, with an interest in wellness and alternative medicine.

From the ad, a flow was developed where a sales representative is directly assigned in Manychat Live Chat. 

This flow also accounts for working hours, after-hours, weekends, and holidays, which includes sending a message via WhatsApp or collecting the user’s contact information to follow up the next business day.

In the same flow, they use an automated “fake follow-up”, where the chatbot greets the lead with the real name of the salesperson that will get in touch with them. This Fake Follow-Up strategy, developed and taught to Pepe by his Manychat Educator Trilce Jirón Garro, is a staple in her community’s education process and can be found in all of her student’s flows.

When the salesperson reaches out in Live Chat, the lead already knows them by name.

The results

Using Manychat, Jugo de Limon helped Centro Médico Eternal increase appointments and sales of stem-cell treatments, as well as build a database of more than 10,000 users.

With a one-month investment of $1,282, the center received 1,200 messages at a cost of $1 message, generating 140 contacts and 80 new first-time appointments.

This meant that each new appointment booked cost only $31.80 each, generating $2,544 USD. From this, 10 customers purchased full stem-cell treatments worth  $15,385, an ROI of 12.9%.

“We are now developing a Recurring Notifications strategy for 2023 that will send educational content, and we are also planning to launch Manychat for WhatsApp,” adds Pepe.

“The use of Manychat in conjunction with the attention of sales representatives has been of great importance in order to increase sales and appointments.”

Key takeaways

To drive demand and acquire more customers to grow your database and your bottom line, apply Jugo de Limon’s three tactics:

• Don’t include a special offer or discount in your ad. Instead, reserve those for leads who give their details – and offer the first appointment for free after you’ve qualified the lead on a call.
  
• Add a personal touch by including a “fake follow-up” in your message flows. This way, your lead knows the name of the customer service agent who will be following up with them the next business day.
  
• Personalize the conversation further by including responses that acknowledge working hours, after-hours, weekends, and holidays. Include the option for them to send a message via WhatsApp and collect the user’s contact information, so you never miss a valuable lead.
  

Incorporating these elements into your Manychat strategy can help you attract and convert more leads, resulting in a higher ROI.

The post How Centro Médico Eternal achieved $15,385 in sales and a 12.9% increase in ROI using Manychat appeared first on Manychat Blog.

In fact, using this one strategy, La Repa exceeded its projected sales for Black Friday, generating 300% more sales than forecast.

Overview 

WhatsApp is a popular option for businesses, boasting 2 billion users. It allows companies to cultivate relationships with customers, engage in two-way conversations, and sell directly within the platform.

In several countries, this is the most common way to communicate with friends, family, and businesses.

For companies, this messaging app presents a significant opportunity: You can leverage the untapped potential of WhatsApp’s user base, reaching a large audience at low cost.

Costa Rican mattress store, La Repa de Sueños, and their marketing agency, TBS Marketing, recognized this opportunity. So, they decided to experiment with WhatsApp templates inside Manychat for a Black Friday marketing campaign. 

Their results were nothing short of astounding – achieving a staggering 9,000% ROI.

Let’s take a look at the strategies La Repa implemented to generate these results, including WhatsApp templates.

First, let’s learn more about WhatsApp API and how you can apply WhatsApp templates to your next campaign.

What’s the WhatsApp API?

There are 3 different types of WhatsApp accounts you can use:

1. WhatsApp Messenger: The personal app you can download on the app store, primarily used for communication with family and friends.
   
2. WhatsApp Business: A separate app you can also download, which offers business-oriented features such as product catalogs, and limited automation and broadcasts. It’s perfect for small businesses that wish to provide more personalized customer care on a channel customers prefer.
   
3. WhatsApp API: This allows medium and large businesses to communicate with their customers at scale. Businesses can build systems to connect thousands of customers with agents or chatbots, enabling both automated and manual communication. Additionally, you can integrate the API with numerous backend systems, such as CRM and marketing platforms, like Manychat.

WhatsApp API does have its differences. Most notably, you won’t be able to have WhatsApp Messenger and WhatsApp Business running on your phone’s app, and conversations are only open for 24 hours on WhatsApp API. 

So, this is where WhatsApp templates come in.

What are WhatsApp templates?

A WhatsApp message template is a message format that you can send to users once they have opted-in and given your app permission to send them messages. Templates can include videos, images, buttons, and more.

Before using a message template, you must submit it to Meta for review and approval. This process can take up to 48 hours, to ensure high-quality content and avoid spam. 

Once your template is approved, you can send the message template to your entire WhatsApp list at a cost. The cost varies per country. For example, in Costa Rica, sending out a template outside of the 24-hour window costs only $0.08 per contact.

The challenge 

Using WhatsApp Messenger and WhatsApp Business, La Repa would have to manually reach out to each potential customer who requested more information on pricing.

So, TBS Marketing had an idea – proactively contact their WhatsApp list of 11,800 contacts and let them know about the special Black Friday discount, using a WhatsApp template through WhatsApp API so the process of customer care could be done using their CRM system.

“We refused to do a generic marketing campaign,” explains La Repa CMO and TBS Marketing CEO, Trilce Jiron Garro. “Past leads are your best future customers, but sending out a massive SMS feels impersonal and money-grabby.

“On a normal WhatsApp, we would’ve had to send a message lead by lead. With Manychat, we were able to overcome the scalability challenge.”

The goal 

La Repa wanted to connect with their audience in the most personal way possible – and on the channel they prefer. 

“Usually, holiday campaigns are sent in cold emails or dreadful SMS campaigns,” says Trilce.

“For a Latino audience used to engaging with La Repa’s founders on TikTok, this would feel off. So we decided to try the newest toy in the box: Whatsapp templates.”

The strategy 

La Repa wanted to do something different from their usual ads, so the video invitation seemed the best option.

So they created a WhatsApp template, which was approved by Meta, that included:

• A 40-second vertical video (Instagram and Facebook Story format). The video script explained the benefits of buying a mattress from them as well as the Black Friday deals. Here’s the exact script:

“Hi there! It’s Tril from La Repa, and we have a romantic date this weekend. We are going to host a special Black Friday weekend with amazing discounts, and I’d love to see you there. We both know we’re gonna have great prices, but that’s really not the important bit. Every single product has a 100-night sleep trial and of course, we take care of your old mattress to avoid pollution. Also, I bought you eggnog! See you in a few days!”

• After this message, La Repa sends a text message with the store’s opening hours.
  
• Lastly, there is a closing opt-out message that reads: “If you want out of our VIP messaging list, text us the word ‘squash’.”

This message was sent to 11,800 of La Repa’s WhatsApp contacts. They had an investment of $880 for retargeting and used the broadcasts feature within Manychat.

For context, WhatsApp Business API limits daily broadcasting according to your quality rating:

• Unverified accounts can send 50 business-initiated messages per day
• Verified accounts have a 1000-message daily limit
• Accounts that send 2000 business-initiated messages in five days receive an increase to 10,000 daily messages
• Accounts that send 10000 business-initiated messages in five days receive an increase to 100,000 daily messages
• By sending 100,000 in a week, accounts reach unlimited messages.

These amounts scale automatically based on your phone number status, phone number quality rating, and how often you initiate conversations with unique customers.

At the time, La Repa had a 10,000 daily limit. So, in order to send out a message to each person on their list, and not overload the sales team, they used Manychat’s Randomizer and Smart Delay features to divide the audience into three groups.

The results

La Repa could never imagine the impact this campaign would have. In fact, projections showed sales at $30,000 over the weekend. 

This strategy was so popular that the business had to call for emergency sales help and stay open after closing hours. La Repa exceeded their projected sales target by almost 300%, reaching sales of $85,000.

Month by Month clients. Nov 2021 had 189 clients, 2022 had 464:

In addition, out of the 11,800 people who received the message, only 88 opted out.

Key takeaways

The use of WhatsApp API and its messaging template feature is an effective way to reach out and engage with customers. Not only can it be used as a retargeting tool, but to broadcast messages quickly and efficiently.

If you’d like to try WhatsApp API, take note of these three takeaways from La Repa’s ultra-successful Black Friday campaign:

• Take WhatsApp templates for a test drive. Try something new with your WhatsApp list. Remember, you can use templates again and again with your audience.
  
• Get creative with your WhatsApp template ideas. With WhatsApp API, you’re not limited to text. Videos, buttons, and images can be used.
  
• Engage with your audience in a manner and on a channel they prefer. For La Repa, connecting with their audience via a personal video invitation on WhatsApp proved to be a smart investment.

La Repa’s success shows just one way to leverage WhatsApp API for time-sensitive campaigns, so the possibilities for this platform are endless.

The post The essential WhatsApp template that helped La Repa generate 9,000% ROI appeared first on Manychat Blog.

Kerry Fitzgibbon of Kerry Fitzgibbon Digital has developed a proven contest strategy using Manychat and Recurring Notifications (RNs) to drive more sales – even before the competition winner is announced!

Here’s a deep dive into this strategy, and the results it achieved.

Overview

Kerry Fitzgibbon is an Australian-based coach, agency owner, and founder of international sportswear brand, Marathon Girl. 

As a Facebook Preferred Partner, Kerry has specialized in Facebook marketing for 13 years. She helps business owners build long-term, sustainable, and scalable income streams using Meta Technologies. 

She discovered Manychat in 2016.

• $28,000 in sales
• 250% return on ad spend (ROAS)
• 17,300 leads costing just 64 cents per lead

Challenge 

Kerry has had great success running contests using Manychat, but she encountered a problem – once people have entered the competition, you could only message them once for free within the 24-hour window, or once outside of that window using One-Time Notifications. 

The alternative was using paid broadcasts (also known as sponsored messages), but she also found the results were so varied that it wasn’t a reliable option.

“It’s very finicky. Sometimes the paid broadcast would go out to everyone, other times it would just sit there, $0 spent, and you wouldn’t be able to reach your list,” says Kerry. “So this was super frustrating for us.”

Goal

Kerry’s contest strategy works for both established and new businesses, both online and physical stores. She’s used it for clients in a range of industries, including professional services, physical products, informational products, MLMs, to name a few.

Using Recurring Notifications with a contest, Kerry has helped clients sell products at different price points, including $50 items through to $5,000 retreats, on Messenger.

“In fact, we were really shocked that we were able to sell a $5,000 service product using Recurring Notifications,” she adds. “Reopening that 24-hour window to send them messages has been an invaluable tool for us.”

Recurring Notifications allow businesses to re-engage their customers after 24 hours of last interaction, with prior permission, on a daily, weekly, or monthly basis, using Manychat’s broadcasting tool.

The Recurring Notification is broken down into 3 communication windows: 

• Daily over 6 month period after opt-in (one message per calendar day)
• Weekly over 9 month period after opt-in (once every calendar week)
• Monthly over 12 month period after opt-in (once every calendar month)

It’s a game-changer for interacting with your subscribers – for free – after the initial 24 hours has passed. Plus, you can use more than one type of Recurring Notification in your flows.

The strategy 

Kerry runs a contest to build her list and then sends out messages to encourage her subscribers to attend her webinars. From there, she upsells participants to her $1,000 product, The Social Media Profits Program. 

In the past, Kerry used email, SMS, and paid broadcasts to re-engage her subscribers, but they had varying – and inconsistent – levels of success.

So she added Recurring Notifications into the mix at the end of the funnel. 

“This increases webinar turn-up rate,” explains Kerry. “In fact, our turn-up rates from people who opt-in through Messenger and opt-in for Recurring Notifications, are up to 80% to 90% on a free webinar. We’re just making way more money from building our lists.”

Because subscribers have opted into Recurring Notifications, she can continue to message them either daily or weekly, depending on what they’ve opted in for, and promote more events – all for free.

First, Kerry runs a Clicks-to-Messenger ad detailing the prize – a highly desirable product or service and targeting her ideal client, which opens up the Manychat flow.

In the flow, Kerry collects names, emails, and phone numbers to build three lists with that.

“This gives us omnichannel presence, so we can communicate with people in the way that they’re used to communicating and whichever channel that they prefer to communicate in,” she adds. “That gives us a lot of leverage.”

Kerry also includes a call to action in her flows that encourages the audience to either book a call or purchase a product before the winner of the contest is announced.

“Typically with this type of strategy, people hold out and say, ‘I’m just going to wait to see if I win.’ But we incentivize our leads to buy something now or call us before the end of the contest. Of course, if they end up winning, we will credit back what they’ve spent already.”

Kerry offers discount codes or something that’s highly incentivized to get them to do that and adds Recurring Notifications at the end to notify leads of new products and drives more sales that way.

Kerry used this exact contest strategy for Cheese Therapy, a cheese subscription box company, who found their ads were getting more expensive, and their emails and SMS open rates were dwindling.

Kerry ran a Clicks-to-Messenger ad, where one lucky person could win a 12-month cheese subscription box. 

More than 20,000 people clicked on the ad, and they captured more than 17,750 email addresses.

As a reward for entering the competition, Kerry offered them a 20% off coupon for a therapy box, which expired before the contest end date, with 56% of leads clicking through to purchase.

After that, she sent a follow-up message after people entered the contest. This message asks them to like the Facebook page and follow on Instagram for extra entries.

Next, a second message is sent that asks if they want to be notified when the winner is announced, using Recurring Notifications.

Similarly, another Recurring Notification opt-in asks leads if they want to become a VIP and receive weekly messages.

“That’s just one way that we do that so we would be able to follow up and get even more sales from here,” says Kerry.

The results

Kerry ran the Cheese Therapy ad for 20 days, which generated 17,300 leads that submitted their complete contact details (email address and phone number), costing just 64 cents per lead. 

With the 20% discount coupon, they made $28,000 in sales, resulting in a 250% return on ad spend (ROAS).

Subsequently, using Recurring Notifications, the company made an additional $32,000, and has generated more sales since. 

“In fact, the client fired their expensive advertising agency and this is one of their main strategies to supercharge sales with Recurring Notifications,” adds Kerry.

Key takeaways

To get the most out of Recurring Notifications and turbocharge your sales like Cheese Therapy, Kerry’s strategy incorporates these three elements:

• Incentivize your audience to purchase before the contest winner is announced. This way, you can boost sales before the grand prize is drawn.
  
• Use Recurring Notifications in more than one way. You can use them for  opting your leads into winner announcements and encouraging them to become a VIP subscriber to opt into weekly offers.
  
• Don’t neglect your email and SMS lists! Make sure you gather customers’ email addresses and SMS numbers to communicate with them across many touchpoints.

Using Recurring Notifications with Manychat, businesses can supercharge contests and attract more leads and sales in as little as 20 days.

The post How Cheese Therapy generated $28,000 in sales and 250% ROAS in just 20 days appeared first on Manychat Blog.

Create a digital version of one of the world’s biggest football (soccer) superstars, Kylian Mbappé.Nike Football partnered with advertising agency Wieden+Kennedy Amsterdam  and production company UNIT9 to build a custom-made, fully programmed Instagram DM Automation chatbot called Lil Mbappé, a digital avatar of French football star, Kylian Mbappé — all powered by Manychat.

Overview 

Launched in October 2022 on the @nikefootball Instagram account, the Engage Mbappé Mode campaign encouraged users to engage their “Mbappé mode”, go fast and get active, through a series of daily challenges over seven days, delivered by Lil Mbappé.

Lil Mbappé offered challenges, video messages, and banter through quizzes and mini-games, maximizing the Instagram Automation experience while making it feel as authentic and human as possible.

To make sure everyone knew about Lil Mbappé, advertising posters were placed in the streets of Paris and London. 

The posters showed the real-life (and full-size) Kylian Mbappé and Lil Mbappé appearing together, and directed people to DM Nike Football’s Instagram so they could join in on the challenges.

The challenge

The Engage Mbappé Mode campaign used the channels where kids already are, to encourage them to move and play.

“We set out to maximize the chatbot experience while also making it feel as human as possible,” says Romina Thaler, senior producer at UNIT9. “Our team designed the framework, created the flows, and built the fully programmed chatbot experience in English, French, and Spanish using Manychat.”

The goal

The campaign’s aim was to encourage teens to get moving and engage their inner Mbappé mode by completing the diverse challenges.

“The format of the campaign is made to be disruptive and creative, expanding the limits of how brands can communicate with their audiences and bring people’s favorite celebrities closer to them,” adds Romina.

It’s time to Engage Mbappé Mode

When users message Lil Mbappé on @nikefootball’s Instagram, a week’s worth of fast and fun challenges begins. Every day, Lil Mbappé sent them a new activity, quiz, or mini-game to engage with.

After the challenge, Wieden+Kennedy Amsterdam and UNIT9 created moments of banter through quizzes and mini-games, even “proof of life” imagery of the Lil Mbappé animated character.

To re-engage users after the first interaction, the team used custom user fields and tags to send the next day’s challenge without breaking Facebook’s 24-hour rule. 

“We found the Flow Builder intuitive, easy to understand, and efficient in terms of the ability to scale flows, recreate them in multiple languages and transfer them over to the live account,” says Romina.

“We found that the best way to learn how the Flow Builder works was through testing it directly. We learned a lot about the platform by creating test flows using quick replies, Smart Delays, the Randomizer feature, rules, custom fields, bot fields, and tags.” 

The outcome

Between Nike Football’s 45+ million followers and Kylian’s 72+ million followers, Engage Mbappé Mode was popular on Instagram.“As massive football fans ourselves it was an honor to work with one of the greatest players in the world and give young fans the ability to chat with Lil Mbappé on his behalf anytime, anywhere,” adds Romina.

“We would definitely use Manychat in the future. The team was helpful in answering our questions and assisting with the custom analytics dashboard. We imagine Manychat could be used in the future for any social chatbot experience including campaigns that let us be as creative with the conversations as possible within the platform.”

Key takeaways

If you’re looking for ways to make your automation experience more human and reach a younger demographic, then take note of these three important things:

• Focus on cultivating the chatbot’s personality. When working with celebrities, sports stars, or influencers, your chatbot should have its own way of communicating and interacting with users that represents the public figure, but also makes it clear it’s a chatbot.
  
• Create a connection with your audience. By making your chatbot experience as human as possible and crafting meaningful conversations, using banter, humor, and multimedia, you’re creating a positive chatbot experience that makes people come back for more.
  
• Use challenges! Five- or seven-day challenges and short quizzes work great in chatbots. When you’re targeting a younger demographic, this is one of the ways you can reach them – and ensure they have fun.

By using Manychat, Nike Football, Wieden+Kennedy Amsterdam, and UNIT9 were able to bring Lil Mbappé to life in an innovative way, and delight young soccer fans the world over in the process.

The post How Nike Football leveraged Manychat to bring the Engage Mbappé Mode campaign to life appeared first on Manychat Blog.

That is the response time most customers expect from a business on social media.

And just 50% of businesses are meeting this expectation.

Here’s how Dental Art by Erika Elescano shaved down their response time by 80% and achieve 12,000% ROI using Manychat and a CRM system.

Overview 

Dental Art by Erika Elescano offers general dentistry, as well as cosmetic and specialist dental services across three offices in Peru. Owner Walter Paredes and his wife, Erika – a dental surgeon and the clinic’s medical director – started the business 15 years ago. Today, the clinic has grown to seven staff. 

Dental Art is one of only a handful of centers specializing in functional orthopedics of the jaws (OFM), which corrects all kinds of bite problems without teeth removal or surgery. 

“Ninety-five percent of our clients and leads are women, and almost all of them are mothers,” Walter explains. “OFM treatment is largely aimed at women bringing their children to the consultation.”

The challenge 

For many months and across many campaigns, Walter – who is also responsible for marketing and sales at the clinic – was looking for a way to publicize OFM, connecting with mothers of young children, without success.

He had two objectives: to connect with this audience, and compete with the top company in Peru, which offers the same service. 

The rival company had 120 ads running on Facebook and Instagram during the same time period, September 2021 to January 2022. For comparison, Dental Art had only one ad running.Walter admits he had been using Manychat for a long time, “but not to the level or psychological orientation towards sales” he learned from Manychat Educator Trilce Jiron Garro and her signature CRM strategy.

The goal

In addition to publicizing OFM in a competitive landscape, Dental Art also wanted to manage their customer database more effectively, increase appointments, and in turn, generate more sales.

By interacting with leads on multiple channels, including Messenger and WhatsApp, and including a CRM connected to Manychat, Dental Art was able to have a 24/7 presence and responding immediately has ensured prospects know to expect a callback from the customer service team.

“I am convinced that a business does not grow without having a database and knowing exactly who are the people who are buying from us and what specific actions they are taking regarding what we are offering them,” adds Walter.

The strategy 

First, Dental Art focused on capturing the attention of their audience: mothers who want the best for their children’s teeth without invasive surgery.

“To achieve this, we made the simplest video possible in which we showed the results that are obtained when using the functional orthopedic treatment of the jaws,” says Walter.

Next, they refocused their ad copy – telling moms about all the unnecessary medical treatments they may be exposing their children to that don’t always correct the problem.

“We made our message talk about children being subjected to surgery, dental extractions, long post-operatives, all accompanied by a lot of pain,” explains Walter. “We end the message by saying that you can avoid all of this if you use a specific treatment.”

Next, Dental Art ran a Clicks-to-Messenger Facebook ad, with JSON, Comment Growth Tool, and ref URL because they knew people in Latin America don’t always follow the call to action and click the “send message” button, but may comment on the ad instead.

The customer service team would call those who gave their phone number. For those who didn’t give their contact details, they implemented a remarketing strategy.Later on, they implemented Manychat for WhatsApp, creating an entirely new flow and also including the ref URL in their ad copy.

“People usually send a direct message to the page, leave a comment or use WhatsApp communication,” he adds.

“Just over 20% – 850 people – of conversations were initiated and attended by the WhatsApp chatbot. People saw us on Facebook first, but communicated directly through WhatsApp when they saw that this channel was available.”

Using Manychat tagging, Walter and his team have been able to keep lead source attribution well-organized and funneled to Monday.com to nurture each lead

effectively.

“Managing and positioning this flagship service has meant having a lot of emotional balance for me and my wife, because we could not grow as we expected until we ran this campaign,” ads Walter.

The results

Since implementing Trilce’s CRM strategy with Manychat, Dental Art has grown their business, relocating their primary practice to a larger premises, opening a second office in another district of Peru’s capital, Lima, and expanding to a third office in one of the interior provinces.

“Since starting this strategy in 2021, we managed to grow exponentially by connecting very well with the public that interests us and managing to do the necessary follow-up to take them from leads to clients,” says Walter.

In fact, using these Manychat strategies, in a period of 60 days, Dental Art achieved these incredible results:

• 12,000% ROI for the clinic’s flagship service, functional orthopedics of the jaws.
• Up to 80% decrease in customer service times.
• A 90% to 95% decrease in the cost per message.
• A 5x increase in daily messages.
• Generate sales that are equivalent to 1.3 times higher than the average annual sales for the clinic.

“People travel more than an hour and a half from their homes to any of our three offices,” says Walter. “In Peru, it is very unlikely that a person would travel for so long to attend a dental consultation.

“On many occasions, our patients have traveled more than four hours just to be seen by us, and we believe this is a combination of factors, but also in part, due to our successful Manychat strategy.”

Key takeaways

To execute a successful Manychat strategy with CRM focusing on Clicks-to-Message ads and WhatsApp, consider the following:

• Capture the attention of your audience in your ad copy and creative. What is your audience’s pain point? What are their deepest desires? How does your business solve this pain point?
  
• Connect with your leads on the channel they prefer. Dental Art was able to have a 24/7 presence and respond to leads immediately, reducing their customer service time and boosting sales.
  
• Integrate your CRM with Manychat to supercharge your lead qualification and follow-up efforts. This means you can distribute leads among your customer service team, as well as know where they are in the path to purchase.

Focusing on these three important elements can help boost your ROI, reduce your customer service costs, and successfully map out leads within your funnel.

As Walter concludes: “the result was obvious; we were victorious!”

The post How Dental Art by Erika Elescano generated 12,000% ROI using Manychat in just 60 days appeared first on Manychat Blog.

Here’s how Manychat Agency Partner and Educator Swayam Dhawan uses Recurring Notifications (RNs) and Manychat to his double holiday sales with a tiny advertising budget.

Overview

Swayam is an eCommerce agency owner who helps eCommerce business owners and high-ticket coaches with a lucrative Chat Marketing sales system to automate their sales processes.

With a background in web design, Swayam turned his attention to Chat Marketing in 2016. Since then, he has served more than 350 clients from 30+ countries, including Indian media agency Dainik Bhaskar, Bhagwati Rail, Lucrative Lady coaching clubs, and Creatofy, to name a few.

He started his eCommerce journey with just one store and has since expanded to multiple stores. 

The challenge

Swayam understood that traditional methods to recover abandoned carts, like using recovery emails and retargeting ads, resulted in low conversions. 

Rather than solely relying on emails and retargeting ads, Swayam saw the potential of using Recurring Notifications with Manychat. In fact, Manychat delivers a 58% lift in recovering abandoned carts vs. industry average. 

In addition, Recurring Notifications allow businesses to re-engage their customers after 24 hours of last interaction, with prior permission, on a daily, weekly, or monthly basis, using Manychat’s Broadcasting tool.

It’s the latest way to interact with your subscribers – for free – after the initial 24 hours have passed.

Recurring Notifications are a more robust alternative to One-Time Notifications (OTN), which have some limitations. These include being able to only send a single message after you’ve obtained permission from leads, and you must obtain permission multiple times to send more messages.

Recurring Notifications allow businesses to bypass this OTN limitation, which is a great opportunity for businesses to reach their Messenger subscribers and nurture them on the channel they prefer.

The goal

Swayam’s goal was to double holiday sales using Recurring Notifications with minimal ad spend.

He then decided which type of RN would be best to achieve his goal.

The Recurring Notification is broken down into 3 communication windows: 

• Daily over 6 month period after opt-in (one message per calendar day)
• Weekly over 9 month period after opt-in (once every calendar week)
• Monthly over 12 month period after opt-in (once every calendar month)

“The bottom line is deciding what kind of RN is a good fit for your business because there are three different types,” Swayam says. “So the best one to use in your business can amplify your Chat Marketing results.”

The strategy 

For eCommerce stores, Swayam’s Recurring Notifications strategy delivers a 50% discount coupon as a lead magnet. 

Customers who want the 50% discount coupon must opt-in to Messenger to claim it.

After that, Swayam includes a message to ask leads if they wish to receive more offers and discounts on a weekly basis. The lead is then asked to opt into weekly Recurring Notifications.

On the flip side, Swayam says daily Recurring Notifications are a great option for coaches and consultants. 

When running webinars or challenges, Swayam employs Recurring Notifications to remind attendees to join a live session, and receive key takeaways, bonuses, or special high-ticket program offers.

“When people register for the webinar, but they’re not able to show up live, they miss the upsells or bonuses that are offered with the webinar,” Swayam says. “This is a smart way to re-engage those people and amplify sales quickly without going for a week-long follow-up sequence.”

Swayam also uses RNs to encourage attendance for Facebook and Instagram Lives or to encourage users to participate in daily challenges, by sending a daily reminder.

The results

By implementing weekly RNs for his own eCommerce store on a weekly basis, Swayam generated $35,000 in just 30 days, with a staggering 22% customer retention rate.

In fact, utilizing the coupon code RN strategy as a lead magnet generated $10,000 in organic sales in a single weekend.

“Along with the RNs, when we integrated email automation, we were able to make around $15,000 revenue from Klaviyo,” adds Swayam.

For his daily RN strategy, Swayam has increased webinar show-up rate from 20% to 60%, with one of his workshops driving $26,000 in revenue with zero ad spend, and adding $16,000 more using Recurring Notifications as a follow-up.

“We have doubled our daily sales for eCommerce and info products by utilizing the daily RNs functionality.”

In addition, Swayam has made $105,000 per month by selling info products on Shopify with Manychat integrations, and $35,000 per month by selling digital resources templates.

Key takeaways

To get the most out of Recurring Notifications, take note of these three things:

• Use RNs with your lead magnet. Offering a coupon is a great incentive to get your leads into your Messenger chatbot, then nurture them with a series of weekly offers.
  
• Employ RNs to deliver reminders to increase webinar attendance rates. It also boosts your ROI as you can use multiple RN topics without breaking Facebook’s 24-hour rule.
  
• Integrate your RN strategy with other automation tools. When using tools like email automation and SMS with RN, you can dramatically increase your revenue.

Businesses can supercharge their ROI using Recurring Notifications and an effective Chat Marketing strategy powered by Manychat.

The post Swayam Dhawan’s foolproof strategy to re-engage subscribers and drive $35,000 in sales in just 30 days appeared first on Manychat Blog.

Tracey Matney, chat advertising strategist at Victory Points Social, has the  proven system to help coaches, content creators, and entrepreneurs generate more enrollments while keeping ad costs low, drive participation rates, and prime students to purchase high-ticket items.

All it takes is a solid coaching program, this framework, and Manychat.

Overview 

Victory Points Social helped Shopify expert Jen Ritchie of Scale on Shopify, launch her high-ticket online coaching program.

To generate quality leads, Jen runs a five-day challenge called Scale on Shopify Bootcamp each quarter as a conversion tool to generate more enrollments for her high-ticket program, SOS eCommerce Academy. 

With a $5,000 ad budget, Tracey and her team at Victory Points Social were able to generate more than $127,000 in revenue in just five days using Clicks-to-Messenger ads and Manychat.

Here’s how.

The challenge

Jen was worried about running Facebook ads and generating zero ROI. 

Victory Points Social knew Clicks-to-Messenger ads generally have a lower cost per acquisition, so they decided to test selling a $27 seat to the five-day Shopify challenge via Messenger ads. 

Ultimately, they decided to run Messenger ads and conversion ads and test which would perform best. 

“Jen also wanted a high daily show-up rate to help nurture leads on their path to purchase,” Tracey adds.

“When she had run this challenge in the past, people would drop off or not show up because they got busy or lacked motivation.”

The solution? Building a Messenger concierge, Betty Bot, to boost attendance and engagement for the challenge.

“How many challenges have you done where you have to search through piles of your emails to find the challenge workbook? Betty Bot makes it super easy,” Tracey adds.

Coupled with the agency’s exclusive Challenge Victory System, Betty Bot would also drive attendance rate and engagement in Jen’s Facebook group.

The goals

Victory Points Social identified Betty Bot’s goals in partnership with Jen. Those  goals included increasing the number of bootcamp participants, getting more of those participants to show up and engage, and driving an upsell to Jen’s high-ticket program, SOS eCommerce Academy.

On the flip side, Victory Points Social was also tasked with reducing the time spent fielding questions and sending out reminders – two time-consuming requirements of coaching programs.

“By using Betty Bot, Jen and her team didn’t need to be answering hundreds of questions about replays and workbooks,” adds Tracey.

“Instead, they were able to focus on delivering great value to participants and preparing the high-ticket program.”

The strategy: Betty Bot and the Challenge Victory System  

To accomplish the first goal, Victory Points Social ran a variety of engaging Click-to-Messenger ads to promote the $27 five-day bootcamp.

This brought in 215 participants – nearly 100 more than the previous bootcamp.

Upon signing up, participants were introduced to Betty Bot, who would deliver lesson materials, like workbooks, lesson reminders, and replays.

On day one, Betty Bot asked participants to opt-in to be notified when it was time to join Jen live in the Facebook group.

During the Bootcamp, Jen shared unique secret keywords in her Facebook group for students to send to Betty Bot.

Participants would need to watch the entire training to receive the keywords. Those keywords would then trigger the daily takeaway and their homework assignment via Betty Bot.

Victory Points Social understood that no one likes doing homework, so daily giveaways – like a VIP upgrade or a one-on-one consult call with Jen – were used as incentives for participants to complete their assignments.

“All of that adds up to boosted engagement… and more engagement equals better

results,” says Tracey. 

Due to Facebook’s 24-hour rule, Victory Points Social couldn’t send Manychat messages outside the 24-hour window unless participants interact with Betty Bot.

The daily takeaways also kept the 24-hour window open in order to send the next day’s reminder.

“When Facebook introduced the 24-hour rule in 2019, a lot of marketers gave up using chatbots because they couldn’t spam their audiences,” says Tracey. 

“But we figured out how to keep that window open, keep people engaged and excited, thus driving sales. Now, with Recurring Notifications, we can get explicit permission to message them outside of the window.”

Betty Bot offered upsell options, including a $197 website audit, and Jen’s $3,588 SOS eCommerce Academy.

This time around, 32 people signed up for the academy, an increase from 20 the previous bootcamp.

On day four, Betty Bot sent active participants a “temperature check” to gauge how they were feeling. 

This helped Victory Points Social understand if participants were completing the bootcamp material – and which participants were primed to purchase the SOS eCommerce Academy.

After the end of the challenge, Betty Bot continued to assist participants and remind them about the SOS eCommerce Academy.

So, from a $5,000 ad spend, Victory Points Social generated a 25% average show-up rate each day, and achieved more than $127,000 in launch sales.

The results

Now that Jen has a large list, Victory Points Social can broadcast to them and run retargeting ads to get much lower cost per acquisition and higher engagement. 

“Basically, Betty helped facilitate a one-on-one relationship with each participant without requiring Jen and her team to have 215 personal conversations,” says Tracey.

Here are the results:

Key takeaways

If you’re looking for game-changing ways to boost your launch sales, then take note of these three important things:

• Get creative with ways to engage your participants to keep the 24-hour window open. Of course, this can now be achieved with Recurring Notifications.
• Ensure upsells are part of your Messenger strategy. Nurturing leads on the path to purchase using Messenger can help increase sales for high-ticket items!
• Have meaningful and personalized conversations with your participants. Including things like a “temperature check” to gauge how they are feeling, and as an indicator of how likely they are to invest in your high-ticket program.
• By sticking to a strategy and utilizing Manychat, Victory Points Social was able to increase revenue and bootcamp participation, as well as automate customer service FAQs so Jen could focus on running her business.

The post How Victory Points Social Turned $5k Ad Spend Into $127k in Launch Sales in 5 Days Using Manychat appeared first on Manychat Blog.

To recap, Gonzalez was able to:

• Grow his subscriber list by 23,000 people.
• Increase his visitors by 31%, totaling 7,000 additional visits.
• See a $52,000 increase in revenue from ManyChat implementation.
• Increase his conversion rate by 2,400%.

Digging deeper into Gonzalez’s success, we wanted to know a few  best practices he feels helped him achieve this amazing return. Here are seven tips that you can implement in your own strategy.

Tip 1: Experiment with different growth tools

“Experiment with different growth tools,” said Gonzalez. “Sometimes people will respond better with the Comment Growth Tool and sometimes with some ads.”

There are so many great features to ManyChat’s Chat Marketing options, with growth tools like:

• QR codes.
• Landing pages.
• Facebook triggers.
• Buttons.
• Boxes.
• Overlay widgets.

Don’t stick with just one. Different customers may respond more positively to one growth tool over another. Implement some A/B testing to find the right balance and what your clients respond to best. 

Tip 2: Create a user-friendly chatbot

“Make your chatbot really friendly to the user,” Gonzalez said. 

The whole point of Chat Marking is to simplify your overall marketing plan. ManyChat makes it extremely easy for you to get started with tools like:

• Outstanding customer support.
• Pre-build flows.
• Video tutorials.

Business owners have access to every resource needed to create the perfect, user-friendly chat experience for their targeted customers. 

Tip 3: Use Facebook Custom Audience action for retargeting

“Use Facebook Custom Audience action for retargeting,” said Gonzalez. 

Facebook retargeting is one of the simplest ways to retarget ads and capture some low-hanging fruit in the marketing world. Facebook allows you to create ads that targeta custom group of people based on your Facebook pixel or customer list. This custom audience tool kit allows you to:

• Regenerate sales. 
• Retarget campaigns.
• Segment your audience.
• Implement more cost-effective advertising. 

Tip 4: Collect as much data as possible

“Collect as much data as possible and use it to personalize emails and messages across all communication channels,” Gonzalez said.

ManyChat offers some great tools to capture as much information from your audience as possible. Gonzalez, for example, had great success utilizing the QR code feature. By  creating a unique QR code and attaching it to restaurant tables, order confirmations, and receipts, Gonzalez was able to capture names, phone numbers, and email addresses. He now had an entire database to pull from for sending out retargeting ads, follow-up messages, and other marketing campaigns. 

Tip 5: Create multiple interactions with the same customer across all platforms.

“Create multiple interactions with the same customer across all platforms,” said Gonzalez.

Don’t just utilize one platform to make that connection with your customers; instead, capitalize on all the platforms available to you, like Facebook, email, Instagram, and even WhatsApp. 

With tools like ManyChat Flow Builder, you can connect with your customers across all these platforms through ManyChat. 

Tip 6: Utilize the bot fields

“Use bot fields as much as possible to help you build faster flows,” Gonzalez said.

Unlike custom fields, which are unique to each user, bot fields are for the bot as a whole. It’s like a cheat sheet for creating a flow. For example, if you have certain information that you use on a regular basis like:

• Company phone number.
• Company email address.
• Dates and times.
• Unique counts (coupon handouts, tickets distributed, etc.).
• Inventory.

… these are great to put in a bot field for ease of access, as well as the creation of new bots that use the same information as older ones.

Tip 7:  Use the randomizer to do split tests

“Use the randomizer to do split tests to see what generates more interactions across channels, and optimize according to results,” concluded Gonzalez.

Split or A/B testing is another excellent way to get a feel for what your audience likes and is attracted to. This way you can keep creating more of these interactions and do away with whatever isn’t working. The outcome results in optimized and improved performance of your bots over time. 

Implementing a randomizer within your flow is simple: just double-tap or right-click anywhere in the flow’s background and choose the needed block. It will look similar to the image below:

Are you ready for ManyChat?

The post Best Practices for ManyChat from a Successful Business Owner’s Perspective appeared first on Manychat Blog.